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Alfa Romeo June. Global sales growth disappoints

alfa romeo global performanceAlfa_Romeo-Stelvio_Quadrifoglio_US-Version-2018

Alfa Romeo Global performance in the 2018 is up 28%, disappointing expectations after the launch of two new models and the start of distribution in new large markets, like China and North America. 

Alfa Romeo ranks as 75th car brand in the World, up 5 positions from a year ago.

The glorious brand, still considered “premium” by millions fans around the World, is spending one of the crucial year in he’s history, as the recently launch of two models (Giulia and Stelvio) were supposed to re-launch sales and profit worldwide.

Indeed, in a sad lack-ness of product newness, from 2010 to 2015 the global sales declined from 111.000 in the 2010 to only 64.399 in the 2015, when the brand was near to disappear, In 2016 and 2017 a recovery moved volume at 107.130, even below the 2010 and well behind any premium other brand in the World.

Unfortunately, the 2018 performance is positive, with first half volume at 67.309 (+27.9%) but not enough, considering the recent launch of new models and the brand introduction in new large markets, confirming as the perceived value of the brand is well below F.C.A. expectations and to cover a Sauber model, powered by a Ferrari engine, calling a Formula 1 “Alfa Romeo” is not a genial idea to regenerate an ancient italian brand.

Looking at the sales country-wise, Italian market still represents over 40% of sales and USA is now the second (18.2% of total). Unfortunately sales in China, where the brand was introduced recently, are growing slow.

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
Hatch99,8%98,7%97,3%83,1%45,5%37,4%
SUV0,0%0,0%0,0%0,0%20,2%32,0%
sedan0,0%0,0%0,0%14,8%33,2%29,9%
coupe0,1%1,2%2,7%2,1%1,0%0,7%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales H1 2018Sales H1 2017VariationRank 2018Rank 2017
Hatch24.12527.179-11,2%11
SUV23.4986.323271,6%23
sedan19.26618.4724,3%32
coupe420623-32,6%44
Total67.30952.61127,9%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales H1 2018Sales H1 2017Variation
11Italy27.27023.81214,5%
23USA12.2653.719229,8%
32France4.8404.6095,0%
44Germany3.2793.0378,0%
55UK2.6872.701-0,5%
67China2.4611.86032,3%
76Spain2.1082.133-1,2%
88Switzerland2.0231.66621,4%
99Belgium1.4061.4060,0%
1010Austria1.3161.2812,7%
1119Canada
1211Netherlands
1318Sweden
1412Japan
1513Australia
1614Portugal
1715Israel
1816Greece
1917Poland
2034Croatia
2125Morocco
2223Denmark
2328Hungary
2430Norway
2521Mexico
2620Argentina
2726Czech Rep
2822Turkey
2924South Africa
3031Slovakia
3132New Zealand
3236Oman
3333Ireland
3434Finland
3527Iran
3629Slovenia
3735Estonia
3850Taiwan
3939Romania
4037Serbia
4150Cyprus
4239Hong Kong
4342UAE
4446Tunisia
4541Singapore
4643Bahrain
4748Saudi Arabia
4751Kuwait
4844Bulgaria
4945Latvia
5047Lebanon
5148New Caledonia
5252Qatar
5349Reunion
5349Bolivia
5450Ukraine
5552Brunei
5552Ghana
5552Chile
5654Montenegro
5755Mauritius
5756Namibia
5853Georgia
5856Costa Rica
5852Egypt
5853Zimbawe

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





 

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