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Flash Reports

Alfa Romeo June. Global sales growth disappoints

alfa romeo global performance Alfa_Romeo-Stelvio_Quadrifoglio_US-Version-2018

Alfa Romeo Global performance in the 2018 is up 28%, disappointing expectations after the launch of two new models and the start of distribution in new large markets, like China and North America. 

Alfa Romeo ranks as 75th car brand in the World, up 5 positions from a year ago.

The glorious brand, still considered “premium” by millions fans around the World, is spending one of the crucial year in he’s history, as the recently launch of two models (Giulia and Stelvio) were supposed to re-launch sales and profit worldwide.

Indeed, in a sad lack-ness of product newness, from 2010 to 2015 the global sales declined from 111.000 in the 2010 to only 64.399 in the 2015, when the brand was near to disappear, In 2016 and 2017 a recovery moved volume at 107.130, even below the 2010 and well behind any premium other brand in the World.

Unfortunately, the 2018 performance is positive, with first half volume at 67.309 (+27.9%) but not enough, considering the recent launch of new models and the brand introduction in new large markets, confirming as the perceived value of the brand is well below F.C.A. expectations and to cover a Sauber model, powered by a Ferrari engine, calling a Formula 1 “Alfa Romeo” is not a genial idea to regenerate an ancient italian brand.

Looking at the sales country-wise, Italian market still represents over 40% of sales and USA is now the second (18.2% of total). Unfortunately sales in China, where the brand was introduced recently, are growing slow.

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
Hatch 99,8% 98,7% 97,3% 83,1% 45,5% 37,4%
SUV 0,0% 0,0% 0,0% 0,0% 20,2% 32,0%
sedan 0,0% 0,0% 0,0% 14,8% 33,2% 29,9%
coupe 0,1% 1,2% 2,7% 2,1% 1,0% 0,7%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales H1 2018 Sales H1 2017 Variation Rank 2018 Rank 2017
Hatch 24.125 27.179 -11,2% 1 1
SUV 23.498 6.323 271,6% 2 3
sedan 19.266 18.472 4,3% 3 2
coupe 420 623 -32,6% 4 4
Total 67.309 52.611 27,9%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales H1 2018 Sales H1 2017 Variation
1 1 Italy 27.270 23.812 14,5%
2 3 USA 12.265 3.719 229,8%
3 2 France 4.840 4.609 5,0%
4 4 Germany 3.279 3.037 8,0%
5 5 UK 2.687 2.701 -0,5%
6 7 China 2.461 1.860 32,3%
7 6 Spain 2.108 2.133 -1,2%
8 8 Switzerland 2.023 1.666 21,4%
9 9 Belgium 1.406 1.406 0,0%
10 10 Austria 1.316 1.281 2,7%
11 19 Canada
12 11 Netherlands
13 18 Sweden
14 12 Japan
15 13 Australia
16 14 Portugal
17 15 Israel
18 16 Greece
19 17 Poland
20 34 Croatia
21 25 Morocco
22 23 Denmark
23 28 Hungary
24 30 Norway
25 21 Mexico
26 20 Argentina
27 26 Czech Rep
28 22 Turkey
29 24 South Africa
30 31 Slovakia
31 32 New Zealand
32 36 Oman
33 33 Ireland
34 34 Finland
35 27 Iran
36 29 Slovenia
37 35 Estonia
38 50 Taiwan
39 39 Romania
40 37 Serbia
41 50 Cyprus
42 39 Hong Kong
43 42 UAE
44 46 Tunisia
45 41 Singapore
46 43 Bahrain
47 48 Saudi Arabia
47 51 Kuwait
48 44 Bulgaria
49 45 Latvia
50 47 Lebanon
51 48 New Caledonia
52 52 Qatar
53 49 Reunion
53 49 Bolivia
54 50 Ukraine
55 52 Brunei
55 52 Ghana
55 52 Chile
56 54 Montenegro
57 55 Mauritius
57 56 Namibia
58 53 Georgia
58 56 Costa Rica
58 52 Egypt
58 53 Zimbawe

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.






 

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