Alfa Romeo 2018. Global sales up just 12.6% despite the two models’ launch

alfa romeo global performance

Alfa Romeo Global Performance in recent years did not keep the global industry growth and in the 2018 sales increased only by 12.6%. Indeed, considering the recent launch of new models and the brand introduction in new large markets, the result is still disappointing. In the recently published study, focus2move team projects volumes at 197.862 units by the 2025.

Alfa Romeo ranks as 76th car brand in the World, up 4 positions from a year ago.

The glorious brand, still considered “premium” by millions of fans around the World, has spent one of the crucial years in his history, as the recent launch of two models (Giulia and Stelvio) were supposed to re-launch sales and profit worldwide.

Unfortunately, the 2018 performance is positive, but not enough, considering the recent launch of new models and the brand introduction in new large markets, confirming as the perceived value of the brand is well below F.C.A. expectations and to cover a Sauber model, powered by a Ferrari engine, calling a Formula 1 “Alfa Romeo” is not a genial idea to regenerate an ancient Italian brand.

Alfa Romeo concentrates near 70% of sales in Europe, while 20% of the mix is distributed within the American region (North, Centre and South), up 84% in 2018. Indeed, the Top markets are Italy and U.S.A.

In the 2018 Alfa Romeo has sold 122.533 light vehicles in the World, improving 12.6% from the previous year.

Since the 2010 the brand sales grew up 3.8% with a CAGR of 0.5%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Alfa Romeo has lost market share in this period. According to our study, in the period 2019-2025 Alfa Romeo will boost sales at 197.862 units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Alfa Romeo in the World since 2010, reporting in the just updated market research “Alfa Romeo Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.

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