Alfa Romeo sales performance in the 2017 is finally positive after seven years of fall, pulled up by the new Giulia and Stelvio sales. Sales were up in North America, Europe and GCC. The Giulietta is the best-selling model.
Following the very negative performance reported in the period 2010-2016, during the 2017 Alfa Romeo had finally recovered terrain with global sales increased 50.6% at 109.093 units. At regional-wise, North America is growing fast, but the brand re-started distribution just few months ago, while GCC region grew 161% and Europe 33.0%.
Key for this success has been the launch of two new models, the Giulia (in 2016) and the Stelvio in the 2017. Actually the best selling model is the Giulietta with 37.442 sales (-19.6%) followed by the Giulia with 35.159 (+233%) and the Stelvio with 20.885.
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Alfa Romeo Global Performance Report
In the period 2010-2016 Alfa Romeo has scored a really poor performance in the last sixth years, declining from 119.000 sales in the 2010 to 72.400 in the 2016, performing a Compound annual growth rate (C.A.G.R) of -6.5%, while the industry CAGR in the period was +4.6%.
In this period, Alfa Romeo has lost 19 steps within the Global Car Brands Ranking landing in the 84th place.
Sales split at regional level confirmed in the 2017 the supremacy of the European region counting the 92.3% of total sales (it was 94.1% in the 2010).
Sales in Asia count 3.6% (from 3.0%), while American sales represent the 2.3% (from 0.8%).
In our report we figure out this brand’s sales data in 85 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was Italy with 50.2% of global sales share (from 43.7% in the 2010), ahead of France with 10.1% (from 11.1%), UK with 6.7% (from 7.4%), Germany with 5.9% and Spain with 4.4%.
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| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 2 | 6 | America North | 613 | 13.144 | 2044,2% | 12,0% | 24.927 |
| 3 | 2 | Asia | 1.923 | 5.710 | 196,9% | 5,2% | 3.483 |
| 9 | 10 | GCC | 137 | 358 | 161,3% | 0,3% | 488 |
| 10 | 9 | Africa | 140 | 268 | 91,5% | 0,2% | 298 |
| 4 | 4 | Pacific | 832 | 1.241 | 49,2% | 1,1% | 1.319 |
| 6 | 7 | Levant | 526 | 762 | 44,9% | 0,7% | 749 |
| 1 | 1 | UE | 65.984 | 85.804 | 30,0% | 78,7% | 94.255 |
| 8 | 8 | Africa North | 338 | 400 | 18,4% | 0,4% | 450 |
| 5 | 3 | LatAm | 1.077 | 886 | -17,7% | 0,8% | 1.158 |
| 7 | 5 | Europe East | 734 | 463 | -36,9% | 0,4% | 394 |
| 11 | 11 | CIS | 103 | 42 | -59,2% | 0,0% | 36 |
| 12 | 12 | Asean | 47 | 15 | -67,9% | 0,0% | 17 |
| Total | 72.454 | 109.093 | 50,6% | 100,0% | 127.573 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Alfa Romeo Giulietta | 37.442 | 46.561 | -19,6% |
| 2 | 3 | Alfa Romeo Giulia | 35.159 | 10.558 | 233,0% |
| 3 | 7 | Alfa Romeo Stelvio | 20.885 | ||
| 4 | 2 | Alfa Romeo MiTo | 11.442 | 12.905 | -11,3% |
| 5 | 4 | Alfa Romeo 4C | 1.142 | 1.504 | -24,0% |
