Argentina August. Toyota (-2.2%) climbs a market down a dramatic 37.8%

Argentina Auto Sales in August went down a disappointing 37.8% with 39.946 units sold. Toyota was the best performer in the Top 10, losing just 2.2% and gaining the 2nd place. Volkswagen held 15.2% of share, while Renault and Ford were both declining over 40%.

 

Economic Environment

Argentine economy seems to have markedly improved in the second quarter, after diving domestic demand caused GDP to contract in the first quarter. The economy expanded for the first time in over one year in May, propped up by a vigorous agricultural sector.

In further positive news, on 12 July, the IMF approved a fourth review of the standby credit deal, praising the country’s overcompliance with the deal’s criteria and authorizing the disbursement of a further USD 5.4 billion. Moreover, the government asked the IMF for tougher fiscal goals, to make its commitment to public-debt reduction more credible; in early July, Moody’s had changed its outlook from stable to negative, due to risks of a reversal in fiscal consolidation.

 

Market Trend

Argentina vehicles market in the last decades surfed on waves with sudden falls followed by sharp recovery. The current record was established in the 2013 with 923.000 sales, before to fall down at 620.000 in the 2015 and start the recovery.

A rapid expansion was driven by the implementation of the new National Automotive Plan, sponsored by the Prime Minister, called One Million Plan, aiming to double sector employment in 5 years booming export and domestic demand. The election of Macri’s government, while changed the economic policy, gave new expectations and then boost to the sector, which grown both in 2016 and 2017. Indeed, in the 2017 the market hit the second best results ever, with 892.739 sales (+29.8%).

According to the data released by the ACARA and the ADEFA, in the 2018 the market has been disappointing, as sales dropped by 11.5% closing the year at 789.820. Two distinctive events have marked this negative year: the boom in sales registered in May, with an all-time-record, and the negative trend of following months in a precarious economic environment.

The 2019 kept the last decades’ trend of suddenly falling after series of positive performances. Indeed in January sales fell drastically down 50.2% with 59.030 units. February recorded year-to-date sales down 45.9% with 99.274 registrations.

The market kept free falling in March, signing -53.7% with 38.741. The Q1 sales were down 48.3% with 138.015 registrations.

In April sales kept falling in double-digit (-51.3%), registering 37.125 units. The market is no improving even in May (-58%) with 34.239 units. Eventually, in June the market signs a double-digit gain (+12.3%) with 70.731 units sold.

In July, registrations fell dramatically down again (-31.4%) with 45.072 units sold, keeping the same tone in August with sales at 39.946 (-37.8%). Indeed, year-to-date figures are now at 327.206 (-47%).

 

Market Outlook

Being characterized during the last decades by sudden falls followed by sharp recovery, the Argentine market destiny is to continue to run on a roller coaster. The plan to boom the sector was a crucial point of Macri’s government, while financial crisis cut plans and volumes. However, we foresee a recovery with a global 2019-2025 volume improving from the current level, not before having further lost terrain.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, year-to-date Volkswagen is still market leader, ending with 49.446 sales (-47.3%).

In second place Toyota with 47.228 units (-30.8%) ahead of Renault, in third position, with 46.531 (-47.4%).

In fourth place Ford with 38.305 (-50%), followed by Chevrolet with 36.748 units (-54.2%), Fiat with 30.535 units (-53.9%), Peugeot with 21.088 (-57.4%), Nissan with 11.694 (-28%), Citroen with 10.786 (-50.4%) and in 10th place Jeep with 7.734 (-28.1%).

As far as the model ranking, the Toyota Hilux is the leader of the market, with 17.922 sales (-28.2%), ahead of the Chevrolet Onix with 12.670 (-46.4%) and the Ford KA with 12.331 (-48.8%).

To see the Argentinian Best selling 100 models in this and previous year, you can visit the dedicated section.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Volkswagen49.4466.077-47,3%-37,9%15,1%15,2%
25Toyota47.2286.743-30,8%-2,2%14,4%16,9%
32Renault46.5314.469-47,4%-54,4%14,2%11,2%
44Ford38.3054.583-50,0%-41,3%11,7%11,5%
53Chevrolet36.7484.877-54,2%-37,3%11,2%12,2%
66Fiat30.5353.658-53,9%-40,8%9,3%9,2%
77Peugeot21.0882.619-57,4%-50,6%6,4%6,6%
89Nissan11.6941.395-28,0%-34,2%3,6%3,5%
98Citroen10.7861.342-50,4%-45,2%3,3%3,4%
1010Jeep7.7341.080-28,1%-9,4%2,4%2,7%
1112Honda7.083580-3,0%-37,6%2,2%1,5%
1211Mercedes6.087854-42,9%-18,7%1,9%2,1%
1314Iveco2.625297-39,6%-34,1%0,8%0,7%
1413Chery1.606186-68,7%-66,5%0,5%0,5%
1517Kia1.304120-39,4%-50,0%0,4%0,3%
1615Audi1.217134-57,7%-23,0%0,4%0,3%
1718BMW1.155144-43,2%-30,8%0,4%0,4%
1820Volvo948112-29,6%-48,9%0,3%0,3%
1916Hyundai80777-66,7%-71,4%0,2%0,2%
2022Ram59377-16,4%13,2%0,2%0,2%
2119Lifan41460-71,8%-54,2%0,1%0,2%
2224Mini38646-36,9%-23,3%0,1%0,1%
2325DS36339-33,9%-18,8%0,1%0,1%
2430Subaru309416,2%-26,8%0,1%0,1%
2523Dongfeng30035-56,3%-56,3%0,1%0,1%
2621Geely25728-65,2%-64,6%0,1%0,1%
2742JAC219330,1%0,1%
2833Shineray1892385,3%15,0%0,1%0,1%
2926Baic18127-52,0%-38,6%0,1%0,1%
3029Suzuki17038-44,6%-13,6%0,1%0,1%
3135Great Wall16215121,9%-64,3%0,0%0,0%
3235Foton117760,3%-12,5%0,0%0,0%
3342Lexus112170,0%0,0%
3439Haval10932319,2%300,0%0,0%0,1%
3532Alfa Romeo10131-14,4%244,4%0,0%0,1%
3627Mitsubishi9830-73,9%66,7%0,0%0,1%
3737Isuzu5112,0%-88,9%0,0%0,0%
3828Dodge4610-85,1%-58,3%0,0%0,0%
3936Porsche382-44,9%-87,5%0,0%0,0%
4034Land Rover292-63,3%-83,3%0,0%0,0%
4138Jaguar11--62,1%-100,0%0,0%0,0%
4231Smart81-97,0%-88,9%0,0%0,0%
4342Maserati710,0%0,0%
4441Ferrari4133,3%0,0%0,0%
4540Chrysler3--62,5%-100,0%0,0%0,0%
4642Astra220,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Renault Nissan Alliance58.3235.894-44,5%-50,6%17,8%14,8%
22Volkswagen Group50.7016.213-47,6%-37,8%15,5%15,6%
37Toyota Group47.3406.760-30,6%-2,0%14,5%16,9%
43F.C.A.41.6485.155-49,5%-35,0%12,7%12,9%
55Ford Group38.3054.583-50,0%-41,3%11,7%11,5%
64General Motors36.7484.877-54,2%-37,3%11,2%12,2%
76P.S.A.32.2374.000-55,1%-48,7%9,9%10,0%
89Honda Motor7.083580-3,0%-37,6%2,2%1,5%
98Mercedes Daimler6.095855-44,2%-19,3%1,9%2,1%
1011Hyundai-Kia2.111197-53,8%-61,3%0,6%0,5%

Rank 2019Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
12Toyota Hilux179222619-28,2%2,3%
24Chevrolet Onix126701640-46,4%-35,2%
33Ford KA123311389-48,8%-50,2%
41Toyota Etios120411730-52,6%-23,0%
56Volkswagen Gol92691161-53,3%-40,9%
67Peugeot 20889541020-50,5%-47,8%
79Renault Sandero8785855-50,4%-52,1%
811Volkswagen Amarok87581037-39,1%-28,0%
910Renault Kwid8420723-48,2%-66,8%
1029Fiat Cronos8075740-2,4%-39,3%
115Chevrolet Prisma7706923-66,1%-58,2%
1213Ford Ecosport7550839-44,7%-33,1%
1316Ford Ranger75231195-40,2%-16,0%
1480Toyota Yaris737111371068,1%16142,9%
1521Renault Oroch6494823-39,1%-43,2%
168Fiat Argo6479827-64,1%-63,4%
1718Toyota Corolla6163814-47,1%-39,9%
1814Renault Kangoo6058522-55,2%-61,1%
1912Volkswagen Polo5981621-58,4%-65,1%
2015Volkswagen Up!5684595-55,6%-65,2%
2125Renault Duster5677514-37,7%-56,2%
2228Volkswagen Suran519325-37,6%-95,6%
2327Jeep Renegade5092709-40,2%-21,2%
2417Renault Logan5088501-57,7%-50,9%
2523Ford Focus4889627-49,7%-25,9%
2619Chevrolet Cruze4672901-57,1%-13,5%
2730Chevrolet S104525501-44,8%-40,0%
2833Renault Captur4453423-33,3%-31,9%
2934Honda HR-V4391282-21,4%-52,0%
3040Fiat Toro4117520-17,3%40,9%

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