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Argentina August. Market down 25% hit by the financial storm

Argentina Auto SalesHyundai-Kona_Electric-2018

Argentina Auto Sales hit by the financial storm started during the Q2 and in August have lost fell 25% with 65.335 units. The new outlook is negative as the government is pushed to apply restrictive policies to reduce the fiscal deficit, but the country is in recession.

The financial storm that hit the country in the second quarter, coupled with a prolonged drought, took a heavy toll on the economy. Economic activity contracted sharply in May, after a small drop in April, dragged down by plunging agricultural output. This also affected the labor market, which saw the number of employees fall in April–May, and weighed heavily on consumer confidence in Q2. In an effort to reduce the fiscal deficit—one of the goals of the stand-by arrangement reached with the IMF in June—the government announced it will gradually raise public transport tariffs in the Buenos Aires metropolitan area.

Argentina vehicles market in the last decades surfed on waves with sudden falls followed by sharp recovery. Actually the trend is moving up while it is too early to affirm the market is changed and no others deep crisis will arrive. The current record was established in the 2013 with 923.000 sales, before to fall down at 620.000 in the 2015 and start the recovery.

The current rapid expansion is driven by the implementation of the new National Automotive Plan, sponsored by the Prime Minister, called One Million Plan, aiming to double sector employment in 5 years booming export and domestic demand. The market use to have sharp fall and increase. The all time record was hit in the 2013, before to rapidly decline at 620.000 two years later. The election of Macri’s government, while changed the economic policy, gave new expectations and then boost to the sector, which kept momentum to grow both in 2016 and 2017. Indeed, according to the data released by the ACARA and the ADEFA, in the 2017 the market hit the second best results ever, with 892.739 sales (+29.8%).

However, in the 2018 the market is going to be disappointing. Having ended the Q1  with 268.070 (+15.3%), the sector was hit by the financial crisis ending the Q2 with 223.386 sales (+0.3%). The situation is worsening and the market lost 17.4% in July, with 66.739 sales, and 25.1% in August (with 65.335 sales) with Year to Date figures at 621.171 (-0.2%) with a negative outlook for the rest of the year.

MarketSales First HalfSales JulySales AugustSales 2018Variation First Half% July% August% YTD 2018
Car+LCV489.56166.48165.129621.1718,2%-17,4%-25,0%0,2%

At brand-wise year to date, Volkswagen is the leader with 93.774 sales (-5.7%) and 15.1% of market share.

In second place Renault with 88.397 units (+7.0%) which is losing steam after a strong start of the year.

In third place Chevrolet with 80.163 (-3.9%) followed by Ford with 76.555 (-4.5%), Toyota with 68.200 units (+7.5%), Fiat with 66.223 units (+4.0%), Peugeot with 49.509 (-4.4%), Citroen with 21.767 (+1.0%), Nissan with 16.231 (+56.9%) and in 10 place Jeep with 10.752 (+99.6%).

As far as the model ranking, there is a battle in place on top of the list between the former leader and two emerging compact cars. Year to date leader was the Toyota Etios with 25.395 sales (+18.0%) few units ahead of the 2017 leader, the Toyota Hilux with 24.944 (+6.4%) and the Ford Ka with 24.067 (+31.9%).

To see the Argentinian Best selling 100 models in this and previous year, you can visit the dedicated section

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within Argentina corner Store

Rank 2018Rank 2017BrandSales 2018Sales AugustVariation 2018Variation AugustShare 2018Share August
11Volkswagen93.7749.793-5,7%-34,7%15,1%15,2%
23Renault88.3979.8047,0%-30,0%14,3%15,2%
32Chevrolet80.1637.781-3,9%3,9%12,9%12,1%
44Ford76.5557.807-4,5%-30,9%12,4%12,1%
56Toyota68.2006.8957,5%-24,0%11,0%10,7%
65Fiat66.2236.1834,0%-24,5%10,7%9,6%
77Peugeot49.5095.305-4,4%-31,1%8,0%8,2%
88Citroen21.7672.4471,0%-35,6%3,5%3,8%
911Nissan16.2312.12156,9%13,2%2,6%3,3%
1012Jeep10.7521.19299,6%11,3%1,7%1,9%
1110Mercedes10.6611.050-17,5%-38,8%1,7%1,6%
129Honda7.300929-47,2%-53,9%1,2%1,4%
1314Chery5.13555521,8%-27,3%0,8%0,9%
1413Iveco4.348451-2,8%-34,6%0,7%0,7%
1517Audi2.87517426,0%-42,2%0,5%0,3%
1616Hyundai2.421269-6,0%-16,5%0,4%0,4%
1718Kia2.1532403,9%-12,1%0,3%0,4%
1815BMW2.034208-22,6%-32,9%0,3%0,3%
1921Lifan1.46813151,3%-32,1%0,2%0,2%
2019Scania1.442119-10,6%-49,4%0,2%0,2%
2120Volvo1.346219-8,4%4,8%0,2%0,3%
2226Geely73979227,0%75,6%0,1%0,1%
2322Ram70968-5,0%-17,1%0,1%0,1%
2438Dongfeng686801245,1%700,0%0,1%0,1%
2524Agrale6757034,5%-1,4%0,1%0,1%
2627Mini6126066,8%106,9%0,1%0,1%
2723DS54948-21,9%-57,1%0,1%0,1%
28Baic377440,1%0,1%
2930Mitsubishi3761834,3%-50,0%0,1%0,0%
3025Dodge30924-31,6%-51,0%0,0%0,0%
3132Suzuki3074487,2%144,4%0,0%0,1%
3229Subaru2915616,4%27,3%0,0%0,1%
3331Smart264912,3%-67,9%0,0%0,0%
3434Hino1321010,9%-47,4%0,0%0,0%
3528Alfa Romeo1189-60,9%-78,6%0,0%0,0%
3633JMC1036-23,1%-57,1%0,0%0,0%
3748Shineray10220
3836Land Rover7912
3937Foton738
3948Great Wall7342
4035Porsche6916
4141Isuzu509
4248Astra3312
4342Jaguar294
4448Haval268
4544Chrysler81
4646Sany51
4746Ferrari3
4846Peterbilt1
4846Zoomlion1

Rank 2018Rank 2017MODELSales 2018Sales AugustVariation 2018Variation August
15Toyota Etios25.3952.24818,0%-25,7%
24Toyota Hilux24.9442.5606,4%-13,0%
37Ford KA24.0672.78931,9%43,5%
43Chevrolet Onix23.6412.5294,7%-31,7%
56Chevrolet Prisma22.7132.20626,3%-2,1%
61Volkswagen Gol19.8381.966-39,9%-56,5%
79Peugeot 20818.1031.953-0,6%-37,3%
867Fiat Argo18.0712.262
92Renault Sandero17.7001.784-32,1%-49,9%
10118Renault Kwid16.2542.177
1110Volkswagen Amarok14.3771.440-3,9%-32,8%
1253Volkswagen Polo14.3751.778489,9%498,7%
1316Ford Ecosport13.6551.25416,0%-28,2%
1414Renault Kangoo13.5251.3420,1%-34,7%
1522Volkswagen Up!12.7951.70952,6%10,7%
1613Ford Ranger12.5901.423-11,8%-24,0%
1726Renault Logan12.0311.02132,7%-21,6%
1811Ford Fiesta11.790975-26,9%-57,2%
1917Toyota Corolla11.6401.354-9,1%-20,1%
2019Chevrolet Cruze10.8831.042-4,7%-37,7%
2118Fiat Mobi10.849643-6,7%-58,9%
2221Renault Oroch10.6681.448-5,5%-33,1%
2312Ford Focus9.717846-33,8%-48,8%
2424Peugeot Partner9.5661.069-11,6%-1,3%
2523Renault Duster9.1181.174-17,4%-29,9%
268Fiat Palio8.584152-51,2%-93,2%
2737Jeep Renegade8.51590066,9%-17,0%
2815Volkswagen Suran8.328565-42,0%-65,6%
29206Fiat Cronos8.2701.219
3025Chevrolet S108.193835-8,5%-45,7%

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