Argentina car industry March 2012: sparkling moment!

Indeed, March 2012 has confirmed the rolling trend for the Argentina’s domestic car industry with 78.518 registrations, up 16.1% on last year. First quarter closed with 242.866 units, 6.1% up on last year.

Trend is confirming focus2move.com projections for the full year 2012 at 910.000 units, 8% up on 2011 with the achievement of the 1 million level in the following year.

Due to constraints to import vehicles from outside Mercosur area and traditional presence of importers like Volkswagen or General Motors, the market is a “reserved hunting area” for few. Just consider that on full year 2011 total registrations, the Top 5 Brands (Volkswagen, GM, Renault, Ford and Fiat) hold 72.8% of market share.

During the first quarter 2012, the competition remains substantially unchanged, with Volkswagen closing the quarter with 50.361 units sold and 20.7% market share (0.1 up from full year 2011), followed by Chevrolet with 41.408 sales and 17.0% market share (0.9 up from last year) and Renault with 33.908 sales and 14.0% market share (+1.2 from full year 2011).

In the table below, the Top 20 Brands ranked by year to date position:

 

Jan

Feb

Mar

YTD 2012

Share

Rank

Total

109.158

55.644

78.084

242.886

J

F

M

Ytd 2012

1

Volkswagen

21.780

12.540

16.041

50.361

20,0%

22,5%

20,5%

20,7%

2

Chevrolet

17.997

9.509

13.902

41.408

16,5%

17,1%

17,8%

17,0%

3

Renault

15.404

7.590

10.914

33.908

14,1%

13,6%

14,0%

14,0%

4

Ford

13.616

7.221

9.932

30.769

12,5%

13,0%

12,7%

12,7%

5

Fiat

12.673

6.030

8.681

27.384

11,6%

10,8%

11,1%

11,3%

6

Peugeot

10.285

4.399

6.947

21.631

9,4%

7,9%

8,9%

8,9%

7

Toyota

5.028

2.761

4.767

12.556

4,6%

5,0%

6,1%

5,2%

8

Citroen

4.358

2.157

2.599

9.114

4,0%

3,9%

3,3%

3,8%

9

Honda

1.852

804

1.042

3.698

1,7%

1,4%

1,3%

1,5%

10

Audi

1.017

494

655

2.166

0,9%

0,9%

0,8%

0,9%

11

Chery

954

493

356

1.803

0,9%

0,9%

0,5%

0,7%

12

Mercedes

835

377

516

1.728

0,8%

0,7%

0,7%

0,7%

13

Nissan

1.092

252

161

1.505

1,0%

0,5%

0,2%

0,6%

14

Hyundai

561

314

368

1.243

0,5%

0,6%

0,5%

0,5%

15

Dodge

657

99

403

1.159

0,6%

0,2%

0,5%

0,5%

16

Jeep

242

188

181

611

0,2%

0,3%

0,2%

0,3%

17

BMW

245

144

203

592

0,2%

0,3%

0,3%

0,2%

18

Kia

231

91

154

476

0,2%

0,2%

0,2%

0,2%

19

Mitsubishi

91

37

67

195

0,1%

0,1%

0,1%

0,1%

20

Mini

47

44

54

145

0,0%

0,1%

0,1%

0,1%

Looking at single model performance, the Volkswagen Gol continues to be the best selling model, with 17.845 sales in this quarter and 7.1% market share. Chevrolet Classic maintains the second position with 4.6% market share ahead of Peugeot 207 at 3.7%. Great performance by Volkswagen Fox, now 7th (it was 24th last year), Chevrolet Cetta (11th from 22nd) and Renault Duster (14th from 48th).

In the table below, the Top 20 models ranking:

Rank

Model

YTD 2012

Share

March

Share

2011 Ranking

1

Volkswagen Gol

17.845

7.1%

5.901

7.2%

1

2

Chevrolet Classic

11.725

4.6%

4.125

5.0%

2

3

Peugeot 207

9.340

3.7%

2.770

3.4%

3

4

VW Suran

7.880

3.1%

2.474

3.0%

7

5

Ford Ecosport

7.332

2.9%

2.746

3.4%

6

6

Renault Clio

6.182

2.4%

1.946

2.4%

14

7

VW Fox

5.964

2.4%

1.940

2.4%

24

8

Chevrolet Aveo

5.820

2.3%

1.718

2.1%

10

9

Toyota Hilux

5.672

2.2%

2.462

3.0%

8

10

Renault Sandero

5.636

2.2%

1.786

2.2%

5

11

Chevrolet Celta

5.595

2.2%

2.043

2.5%

22

12

Chevrolet Agile

5.592

2.2%

1.816

2.2%

13

13

Ford Focus II

5.456

2.2%

1.194

1.5%

12

14

Renault Duster

5.174

2.0%

1.697

2.1%

48

15

Ford Ka

4.654

1.8%

1.559

1.9%

15

16

Fiat Siena

4.536

1.8%

1.408

1.7%

16

17

Toyota Corolla

4.474

1.8%

1.358

1.7%

26

18

Fiat Uno 2010

4.466

1.8%

1.275

1.6%

19

19

VW Amarok

4.210

1.7%

1.206

1.5%

18

20

VW Voyager

4.108

1.6%

1.291

1.6%

17

If you would like to download the attached file, you can see the following charts:

1. Argentina car production (1990-2011)

2. Argentina trend since January 2011

3. Argentina monthly trend 2010-2012

4. Argentina light passenger industry forecast (2004-2011)

 

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