Audi 2018. Global sales declined again despite China improved 13.5%

Audi Global Performance

Audi Global performance in recent years has grown faster than the global industry but in the 2018 declined for the second consecutive year, with sales at 1.9 million (-1.5%). The brand ranks as third among premium and has well performed in the Top market – China – up 13.5%. In the recently published study, focus2move team projects volumes at 2.3 million by the 2025.

Audi ranks as the fourteenth largest car brand in the World and is the third among the “premium”.

Audi is the second largest brand within the Volkswagen Group – holding 17% of the mix – with near 80% of global sales concentrated in Asia and Europe. The Top market is China, which improved 13.5% in the 2018.

In the 2018 Audi has sold 1.9 million light vehicles in the World, signing the second year of decline in a row, losing 1.5% from the previous year.

Since the 2010 the brand sales grew up 57.7% with a CAGR of 7.2%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Audi has improved its market share in this period. According to our study, in the period 2019-2025 Audi will boost sales at 2.3 million units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Audi in the World since 2010, reporting in the just updated market research “Audi Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.

 

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