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Audi May. Global sales up 3% driven by China

Audi Global Performance Audi-Q8-2019

Audi Global performance is back in positive territory after the flat 2017, mainly thanks to the +15% scored in China. The brands ranks as third among premium and is well performing in Canada, Japan while losing in Germany and France.

Audi ranks as the thirteen larger car brand in the World and is the third among the “premium”.

Following an impressive series of 6 consecutive years of growth started in the 2010, in the 2017 the brand global growth stopped suddenly with sales flat over the previous year. In the 2018 the positive path has been taken again with year to date May figures at 785.884, up 3.5%.

Looking at the sales country-wise, th robust +15% scored in the largest market, China, is clearly driving up the global success. Others growing markets are Canada (+13.7%), Japan (+19.7%), Denmark (+14.3%), South Korea, where the distribution just started again.

In negative territory so far there are Germany (-4.4%), France (-15.1%), Belgium (-9.3%), Sweden (-7.8%), South Africa (-10.7%), India (-19.6%), Portugal (-37.7%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
sedan43,0%39,4%36,2%35,0%33,3%33,6%
Hatch27,2%30,1%31,8%30,3%33,3%32,8%
SUV27,7%28,6%30,3%33,0%32,1%32,2%
coupe2,1%1,9%1,7%1,7%1,4%1,3%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales YTD May 18Variation 2018
sedan61.42540.50063.98655.414271.2778,0%
Hatch48.38542.40863.28349.495257.962-0,7%
SUV56.30537.17153.83649.631245.5174,0%
coupe1.9351.5292.4782.59511.128-6,0%
Total168.051121.609183.583157.135785.8843,5%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales YTD MayVariation 2018
11China165.70950.153264.52515,9%
22Germany69.92326.246123.003-4,4%
33USA50.05219.10488.4711,1%
44UK47.91512.21072.813-2,4%
55Italy19.5095.60631.075-1,8%
67Spain16.2354.27225.8751,6%
76France13.1484.92923.100-15,1%
88Canada7.9364.10816.25113,3%
99Belgium7.9202.64412.851-9,3%
1010Japan7.3633.07412.29719,7%
1111Australia
1212Sweden
1313Switzerland
1415Russia
1514Austria
1616Netherlands
1717Turkey
1818Mexico
1919Poland
2020South Africa
2126Denmark
2223Ireland
2324Brazil
2427Finland
2522India
2628Israel
2721Portugal
2835South Korea
2925Norway
3032Argentina
3136Ukraine
3230Taiwan
3329Czech Rep
3431Greece
3533Hungary
3638Slovenia
3734Morocco
3842Romania
3944Croatia
4039New Zealand
4137UAE
4240Chile
4341Slovakia
4443Singapore
4545Colombia
4646Luxemburg
4748Hong Kong
4849Reunion
4950Malaysia
5051Bulgaria
5152Serbia
5250Tunisia
5354Estonia
5455Kuwait
5562Philippines
5656Latvia
5757Martinique
5853Lebanon
5959Bahrain
6047Saudi Arabia
6058Belarus
6170Cyprus
6160Panama
6263Bolivia
6364Paraguay
6466Puerto Rico
6568Azerbaijan
6669Mauritius
6765Oman
6867Nicaragua
6961Qatar
7079Bosnia
7171Liechtenstein
7272Guatemala
7373Egypt
7475Honduras
7576Dominican Republic
7678Kazakhstan
7786Uzbekistan
7880Botswana
7981Kirghistan
8074Algeria
8182Brunei
8277Jordan
8283Madagascar
8384El Salvador
8485Montenegro
8587Indonesia
8687Laos
8797Namibia
8888Cambodia
8989New Caledonia
8989Nigeria
9090Iceland
9191ivory coast
9292Benin
9393Swaziland
9494Cuba
9595Ghana
9696Angola
9799Iran
9799Uganda
9799Yemen
9799Sri Lanka
9799Costa Rica
9799Monaco
9799Venezuela
9791Georgia
9799Iraq
9799Vietnam
9799Syria
9798Zambia
9799Kenya
9799Thailand

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





 

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