Australia September. Mazda (+15.5%) & Mitsubishi (+17.9%) impress in a market down 6.5%

Australia Vehicles Market

Australia Vehicles Market in September lost 6.5% with 86.262 sales. Toyota fell down in double-digits (-12.8%), while Mazda surged 15.5% keeping a safe gap from Hyundai (-10.6%). Large losses were registered by the Toyota Hilux and the Corolla, both declining over 20%.

Economic Environment

Australian economic growth was resilient in Q2, as the external sector’s improved performance offset weakening domestic demand. Strong LNG exports were behind robust external metrics, and led to the first current account surplus since 1975. That said, a protracted downturn in the real estate market and a challenging global backdrop hindered investment. Data for Q3 points to a pick-up in activity. Although consumer confidence was downbeat in the quarter and retail sales dipped at the outset of Q3, job growth was strong in July.

Market Trend

Australian vehicles market has moderately expanded between the 2012 and the 2017. Indeed, annual car passenger’s sales grew from 1.072.000 in 2012 up over 100k in the 2017, with a steady positive trend. Indeed, according to data released by the Minister of Transportation and Infrastructures, in the 2017 the total vehicles industry scored the All Time Record, with a moderate gain over the previous year.

In the 2018 the Australian vehicles market was moderately negative, despite a quite positive start. Indeed, the market has hit the brakes ending the three consecutive years of growth, returning to its lowest level since 2014. However, this year has registered the 4th highest annual result in history, closing with 1.152.170 units sold, with a drop of 3.1%.

The 2019 market followed the negative trend of the previous year, with January, the 10th month of consecutive decline, registration at 81.852 (-7.6%). In February sales were even more negative, with sharp decline of 9.5% and 85.000 units.

In March the market dropped down again (-7.2%) with 96.939 units, ending the Q1 with 262.681 year-to-date registrations (-8.1%).

In April, sales were still moving down reaching -9.2% with 73.215 units, while May registers -8.3% on sales with 89.845 units. In June, sales went down 9.3% with 118.129 units sold.

July registered a marginal decline (-2.2%) with 81.265 units sold, while in August the market lost 9.6% with 83.405 sales. September reported another negative performance (-6.5%) with 86.262 sales, leading year-to-date figure at 792.287, down 7.8%.

Market Outlook

After the moderate improvement of recent years, the Australian market is seen substantially flat in the period 2019-2025. Indeed, despite the market has lost steam during the last year, it is still expected to continue with a moderately positive tone, despite the 2019 outlook is not positive.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.


Competitive Arena

Brand-wise, year-to-date Toyota is still on top of the ranking, with 154.515 units sold (-6.3%) and holding 19.5% of market share. 

In second place Mazda with 79.057 – down 7.9% – ahead of Hyundai with 66.489 (-9.1%), Mitsubishi with 64.506 (+0.1%), Ford with 48.604 units (-8.2%), Kia with 46.360 sales (+2.2%), Nissan with 38.343 (-12%), Volkswagen with 37.709 (-11.9%) Holden with 34.215 (-24.9%) and Honda with 34.210 (-15.6%).

The best-selling model is again the Toyota Hilux, with sales at 36.529 (-5.8%) followed by the Ford Ranger with 30.961 (-2.6%) and the Toyota Corolla with 23.345, losing 15.7% from the previous year.

Updates of the Top 100 best-selling models are available in the dedicated section.

Rank 2019Rank 2018BrandSales Sept YTD 2019Sales Sept 2019+/- YTD 2019+/- Sept 2019Share YTD Sept 2019Share Sept 2019
1817Land Rover7.031684-13,2%-9,2%0,9%0,8%

Rank 2019Rank 2018GroupSales Sept YTD 2019Sales Sept 2019+/- YTD 2019+/- Sept 2019Share YTD Sept 2019Share Sept 2019
11Toyota Group161.62215.900-5,8%-11,6%20,4%18,4%
33Renault Nissan Alliance109.22614.381-6,2%4,7%13,8%16,7%
55Volkswagen Group57.6636.338-11,7%-11,0%7,3%7,3%
66Ford Group48.6044.783-8,2%-5,9%6,1%5,5%
77General Motors34.2152.863-24,9%-38,4%4,3%3,3%
88Honda Motor34.2103.404-15,6%-24,8%4,3%3,9%
1010Mercedes Daimler28.4033.220-9,5%-11,1%3,6%3,7%

Rank 2019Rank 2018ModelSales YTD 2019Sales Sep. 2019'+/- YTD 2019'+/- Sep 2019
11Toyota Hilux36.5293.364-5,8%-22,43%
22Ford Ranger30.9613.116-2,6%-3,44%
33Toyota Corolla23.3452.219-15,7%-23,93%
45Hyundai i3021.8882.447-0,5%-2,43%
66Mazda CX-520.2682.3550,4%56,37%
77Mitsubishi Triton19.0373.0011,0%61,60%
88Toyota RAV417.6001.7164,0%6,52%
913Kia Cerato16.8042.02214,1%28,46%
1012Mitsubishi ASX16.1712.4199,8%13,14%