Austria 2024. BMW Rises Into 3rd In Auto Market Recovering (+2.3%)

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Austrian Car Sales recover after a slow start in January. Total sales throughout February reach 20,020 units (+11.9%). BMW in 3rd position, gaining 2 positions and 24.5%.

Market Trend and Outlook

Austrian Auto Market in February registered 20,200 units, increasing 11.9% from previous year, after January interrupted an 11th month streak. YTD sales reach 37,572 (+2.3%)

Looking at cumulative data up to February 2024 brand-wise, Volkswagen maintains 1st position with 5,429 sales (-3.1%), followed by Skoda in 2nd at 3,824 (+4.0%) and BMW -up 2 spot- in 3rd with 2,967 new sales (+24.5%).

In 4th position ranks Audi with 2,424 sales (-0.8%), followed by Seat -down 2 spots- with 2,398 (-7.3%), Dacia -up 2 spots- with 1,919 (+23.5%) and Mercedes -down 1 spot- at 1,745 new registrations (-14.9%).

Toyota loses 1 spot ranking in 8th position with 1,694 sales (+2.4%), followed by Suzuki -up 11 spot- in 9th with 1,296 sales (+114.6%) and Tesla -up 2 spots- closing the leaderboard with 1,267 sales (+3.3%).

Looking at specific models the Volkswagen Golf becomes the best seller rising 76.6% in year-on-year volume, followed by the Skoda Octavia which loses the first spot, while being up 50.7%.

Medium-Term Market Trend

The Austrian car market in the last decade hasn’t performed amazingly, reaching the all time high back in 2011. In the following year began a 3 year downtrend that would take sales form the peak of 376,628 to a low of 302,808 in 2014. The trend was reversed in 2015 but the 3 year growth that would follow couldn’t bring sales back above the all time high. In fact by the year 2018 sales started to drop again taking new car registrations back down to 310,896 by the end of 2019.

The arrival of the pandemic brought the European markets to a halt, due to the restrictive policies imposed by Governments all over Europe. Subsequently the Austrian car market fell 21.3% to the lowest level of the decade at 244,532.

In 2021, as for nearly all European countries, was a year of recovery and in the case of Austria sales remained quite stable, rising only 0.7%. In 2022 the market broke the resistance and fell 10.3% to 215,049 cumulative sales. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

In 2023 the Austrian Auto Market registered 239,106 units, growing 11.2% from previous year.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 models.

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