BMW Global Performance 2017 has been below the past years and just marginally better than the industry, losing terrain from the rival Mercedes. Sales are growing in Asia and in the ASEAN region. The Series 3 is the best seller.
Following the strong medium terms performance scored in the period 2010-2016, in the 2017 BMW global performance improved at a lower speed, with 2.07 million sales, up only 3.9%.
At regional level great scores had been reported in Asia (including China, Japan, Korea) with sales up 13.6%, ASEAN (+16.6%) and Levant (+14.5%). Low performance in East Europe (including Turkey) (-26.4%), North Africa (-20.6%) and the Pacific (including Australia) (-13.2%).
At model wise, the top-selling model was again the Series 3 with 379.000 sales followed by the Series 5 with 337.000 and the X1 with 279.000.
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
BMW Global Performance Report
In the period 2010-2016 BMW global sales improved for almost 1.0 million units, from 1.2 million in the 2010 to 2.0 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.6%.
In this period, BMW gained five spots in the global car brand ranking advancing in 12th place from the 17th.
Sales split at regional level confirmed in the 2017 the supremacy of the Europe counting the 43.96% of total sales (it was 48.5% in the 2010). However, sales in Asia are now very relevant, counting 33.4% (from 25.4%), while American sales are the 19.6% of the total (from 22.3%).
In our report we figure out BMW sales in 132 different countries, with forecast up to the 2022.
On top of all, in the 2016 there is China with 23.9% of global sales share (from 12.9% in the 2010), ahead of USA with 15.6% (from 18.0%), Germany with 13.1% (from 18.5%), United Kingdom with 9.1% and France with 3.0%.
In the research, we report sales for each model in each country from 2010 to 2017.
Please click on the product figure to see the Contents details.
| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 6 | 9 | Asean | 24.980 | 29.132 | 16,6% | 1,4% | 31.706 |
| 11 | 12 | Levant | 4.483 | 5.133 | 14,5% | 0,2% | 5.778 |
| 2 | 2 | Asia | 611.575 | 694.931 | 13,6% | 33,5% | 743.724 |
| 5 | 5 | CIS | 31.838 | 34.487 | 8,3% | 1,7% | 38.974 |
| 7 | 8 | GCC | 26.544 | 28.090 | 5,8% | 1,4% | 28.601 |
| 4 | 4 | LatAm | 42.131 | 43.695 | 3,7% | 2,1% | 46.539 |
| 1 | 1 | UE | 820.322 | 825.274 | 0,6% | 39,7% | 840.640 |
| 3 | 3 | America North | 351.186 | 344.955 | -1,8% | 16,6% | 345.274 |
| 10 | 10 | Africa | 23.127 | 20.281 | -12,3% | 1,0% | 21.189 |
| 8 | 6 | Pacific | 30.001 | 26.035 | -13,2% | 1,3% | 24.631 |
| 12 | 11 | Africa North | 5.183 | 4.117 | -20,6% | 0,2% | 3.717 |
| 9 | 7 | Europe East | 28.004 | 20.597 | -26,4% | 1,0% | 22.071 |
| Total | 1.999.373 | 2.076.727 | 3,9% | 100,0% | 2.152.845 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | BMW 3 Series | 379.379 | 391.976 | -3,2% |
| 2 | 2 | BMW 5 Series | 337.966 | 317.920 | 6,3% |
| 3 | 3 | BMW X1 | 279.099 | 209.151 | 33,4% |
| 4 | 4 | BMW 1 Series | 201.994 | 175.969 | 14,8% |
| 5 | 6 | BMW X5 | 176.181 | 160.093 | 10,0% |
| 6 | 7 | BMW X3 | 146.072 | 155.762 | -6,2% |
| 7 | 8 | BMW 4 Series | 131.916 | 130.752 | 0,9% |
| 8 | 5 | BMW 2 Series | 121.345 | 169.687 | -28,5% |
| 9 | 10 | BMW 7 Series | 60.018 | 51.111 | 17,4% |
| 10 | 9 | BMW X4 | 54.636 | 56.803 | -3,8% |
