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Flash Reports

BMW May. Sales are down 0.4% after 8 annual record in a row

bmw global performance BMW-i8_Roadster-2019

BMW Global performance in the 2018 is marginally negative after 8 years of consecutive records. Top markets are stable while fast growing are Denmark, Romania and Turkey. Low performance reported for Taiwan, Ireland and Norway.

BMW ranks as the twelve larger car brand in the World and is the second among the “premium”.

Following an impressive series of 8 consecutive years of growth started in the 2010 and ended the 2017 record at 2.08 million units, first time above the 2 million units milestone, the start of the 2018 was less positive for the BMW brand (Mini sales are reported separately) with year to date May figures at 8436.274, down 0.4%.

Looking at the sales country-wise, top markets performance is quite stable. The most relevant improvement over the previous years are reported for  the Netherlands (+10.9%), Turkey (+15.9%), Denmark (+41.7%) and Romania (+19%).

In negative territory so far there are Taiwan (-13.9%), Norway (-10%) and Ireland (-15%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
sedan 56,5% 50,6% 50,5% 47,0% 44,1% 44,4%
SUV 27,2% 27,7% 27,6% 32,0% 33,8% 34,3%
Hatch 14,1% 19,3% 19,1% 17,6% 18,6% 17,9%
MPV 0,0% 0,1% 1,1% 2,3% 2,6% 2,2%
coupe 2,2% 2,1% 1,8% 1,1% 0,8% 1,1%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
sedan 74.541 57.296 92.579 76.428 74.011 374.855 1,3%
SUV 55.874 46.113 64.992 58.020 62.916 287.916 -1,7%
Hatch 28.474 24.470 44.481 28.844 30.477 156.747 -0,4%
MPV 3.306 2.701 3.559 2.718 3.321 15.605 -27,7%
coupe 1.718 1.670 2.314 2.599 2.224 10.524 46,0%
Hatchback 178 80 129 100 68 555 217,1%
Total 164.109 132.340 208.062 168.727 173.036 846.274 -0,4%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 1 China 132.325 47.987 47.570 227.882 1,3%
2 2 USA 73.845 23.485 26.662 123.992 -0,1%
3 3 Germany 64.399 20.942 18.912 104.253 -3,8%
4 4 UK 47.393 11.863 12.478 71.734 -1,3%
5 5 Italy 16.769 4.988 4.985 26.742 -0,1%
6 7 South Korea 13.263 6.569 5.479 25.311 7,6%
7 6 France 14.276 4.578 5.039 23.893 -0,7%
8 8 Spain 13.375 4.307 4.617 22.299 -1,3%
9 9 Japan 12.554 3.078 3.821 19.453 -3,4%
10 10 Belgium 10.179 3.910 3.608 17.697 -5,2%
11 11 Canada
12 12 Russia
13 13 Australia
14 14 Switzerland
15 16 Netherlands
16 15 Sweden
17 21 UAE
18 17 Austria
19 19 South Africa
20 20 Portugal
21 22 Poland
22 18 Taiwan
23 24 Turkey
24 25 Mexico
25 23 Norway
26 26 Finland
27 27 Thailand
28 28 Malaysia
29 29 India
30 31 Brazil
31 32 Czech Rep
32 33 Denmark
33 30 Ireland
34 35 Israel
35 38 Slovakia
36 36 Argentina
37 39 Singapore
38 46 Romania
39 37 Saudi Arabia
40 40 Greece
41 47 Colombia
42 41 Chile
43 49 Indonesia
44 34 Iran
45 44 Morocco
46 48 Luxemburg
47 43 Hungary
48 45 Slovenia
49 50 Hong Kong
50 42 Ukraine
51 51 Kuwait
52 55 Croatia
53 52 New Zealand
54 53 Oman
55 56 Qatar
56 57 Puerto Rico
57 54 Egypt
58 60 Bulgaria
59 61 Cyprus
60 62 Reunion
61 58 Philippines
62 66 Bahrain
63 63 Panama
64 73 Belarus
65 65 Bolivia
66 67 Kazakhstan
67 68 Latvia
68 59 Lebanon
69 64 Jordan
70 70 Paraguay
71 71 Dominican Republic
72 72 Estonia
73 69 Tunisia
74 74 Serbia
75 76 Mauritius
76 77 Uzbekistan
77 78 Nicaragua
78 79 Honduras
79 75 Iraq
80 81 Yemen
81 80 Guatemala
82 82 Martinique
83 90 Algeria
84 83 Liechtenstein
85 84 Brunei
86 85 Laos
87 86 ivory coast
88 87 Madagascar
89 96 Nigeria
90 88 New Caledonia
91 89 Tahiti
92 90 Botswana
93 91 Myanmar
94 92 El Salvador
94 93 Bosnia
95 93 Azerbaijan
96 95 Senegal
97 97 Moldova
98 99 Swaziland
99 109 Namibia
100 100 Cambodia
101 98 Zimbawe
102 101 Montenegro
103 102 Ghana
104 103 Kenya
105 104 Benin
106 105 Zambia
107 106 Tanzania
108 107 Angola
109 94 Georgia
110 108 Gabon
111 110 Mozambique
112 111 Vietnam
112 110 Ethiopia
112 111 Monaco
112 111 Venezuela
112 111 Sri Lanka
112 111 Iceland

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.






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