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BMW May. Sales are down 0.4% after 8 annual record in a row

bmw global performanceBMW-i8_Roadster-2019

BMW Global performance in the 2018 is marginally negative after 8 years of consecutive records. Top markets are stable while fast growing are Denmark, Romania and Turkey. Low performance reported for Taiwan, Ireland and Norway.

BMW ranks as the twelve larger car brand in the World and is the second among the “premium”.

Following an impressive series of 8 consecutive years of growth started in the 2010 and ended the 2017 record at 2.08 million units, first time above the 2 million units milestone, the start of the 2018 was less positive for the BMW brand (Mini sales are reported separately) with year to date May figures at 8436.274, down 0.4%.

Looking at the sales country-wise, top markets performance is quite stable. The most relevant improvement over the previous years are reported for  the Netherlands (+10.9%), Turkey (+15.9%), Denmark (+41.7%) and Romania (+19%).

In negative territory so far there are Taiwan (-13.9%), Norway (-10%) and Ireland (-15%).

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
sedan56,5%50,6%50,5%47,0%44,1%44,4%
SUV27,2%27,7%27,6%32,0%33,8%34,3%
Hatch14,1%19,3%19,1%17,6%18,6%17,9%
MPV0,0%0,1%1,1%2,3%2,6%2,2%
coupe2,2%2,1%1,8%1,1%0,8%1,1%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
sedan74.54157.29692.57976.42874.011374.8551,3%
SUV55.87446.11364.99258.02062.916287.916-1,7%
Hatch28.47424.47044.48128.84430.477156.747-0,4%
MPV3.3062.7013.5592.7183.32115.605-27,7%
coupe1.7181.6702.3142.5992.22410.52446,0%
Hatchback1788012910068555217,1%
Total164.109132.340208.062168.727173.036846.274-0,4%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
11China132.32547.98747.570227.8821,3%
22USA73.84523.48526.662123.992-0,1%
33Germany64.39920.94218.912104.253-3,8%
44UK47.39311.86312.47871.734-1,3%
55Italy16.7694.9884.98526.742-0,1%
67South Korea13.2636.5695.47925.3117,6%
76France14.2764.5785.03923.893-0,7%
88Spain13.3754.3074.61722.299-1,3%
99Japan12.5543.0783.82119.453-3,4%
1010Belgium10.1793.9103.60817.697-5,2%
1111Canada
1212Russia
1313Australia
1414Switzerland
1516Netherlands
1615Sweden
1721UAE
1817Austria
1919South Africa
2020Portugal
2122Poland
2218Taiwan
2324Turkey
2425Mexico
2523Norway
2626Finland
2727Thailand
2828Malaysia
2929India
3031Brazil
3132Czech Rep
3233Denmark
3330Ireland
3435Israel
3538Slovakia
3636Argentina
3739Singapore
3846Romania
3937Saudi Arabia
4040Greece
4147Colombia
4241Chile
4349Indonesia
4434Iran
4544Morocco
4648Luxemburg
4743Hungary
4845Slovenia
4950Hong Kong
5042Ukraine
5151Kuwait
5255Croatia
5352New Zealand
5453Oman
5556Qatar
5657Puerto Rico
5754Egypt
5860Bulgaria
5961Cyprus
6062Reunion
6158Philippines
6266Bahrain
6363Panama
6473Belarus
6565Bolivia
6667Kazakhstan
6768Latvia
6859Lebanon
6964Jordan
7070Paraguay
7171Dominican Republic
7272Estonia
7369Tunisia
7474Serbia
7576Mauritius
7677Uzbekistan
7778Nicaragua
7879Honduras
7975Iraq
8081Yemen
8180Guatemala
8282Martinique
8390Algeria
8483Liechtenstein
8584Brunei
8685Laos
8786ivory coast
8887Madagascar
8996Nigeria
9088New Caledonia
9189Tahiti
9290Botswana
9391Myanmar
9492El Salvador
9493Bosnia
9593Azerbaijan
9695Senegal
9797Moldova
9899Swaziland
99109Namibia
100100Cambodia
10198Zimbawe
102101Montenegro
103102Ghana
104103Kenya
105104Benin
106105Zambia
107106Tanzania
108107Angola
10994Georgia
110108Gabon
111110Mozambique
112111Vietnam
112110Ethiopia
112111Monaco
112111Venezuela
112111Sri Lanka
112111Iceland

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.





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