Brazil Automotive Export crashed in September when domestic market posted the 7th loss in a row.

Brazil Automotive Export Hyundai-HB20_2015 front detail

Brazil Automotive Export crashed in September when domestic market posted the 7th loss in a row in a persistent economic environment in troubles with low consumer demand, increased prices and cut of liquidity for car loans.

In September 2014 according to data released by Anfavea, the Brazilian Association of Car Manufacturers, total new Light Passengers Vehicles sold in Brazil have been 282.519, down only 3.9% compared with the correspondent month last year scoring the 7th year-on-year consecutive fall.

Year-to-date September sales have been 2.404.000, down 8.9% from year ago with full year volume projection at 3.3 million, the worst performance since 2010 with a 7.8% decline from last year, the biggest lost in the last 15 years.

The automotive market in Brazil is suffering heavily from the weak macroeconomic environment and lack of consumer confidence and it was almost a surprise the little loss scored in September, the best month in the last seven, when the market was also hit by expectations over political election.

However the statistics were very negative in terms of vehicle production output with a decline of 3.9% year-on-year and in terms of exports, with a huge -42.5%. All data are confirming the short and medium negative projections focus2move released in the recent study on Brazilian market.

Vehicle prices have increased as a result of standard safety equipment taxes (for instance the double airbag) while car loans become very difficult this year after a long period of “easy credit” for everybody.

As far as September market performance, the key fact was the bad performance posted by Volkswagen that has lost 16.7% of volume y.o.y losing the second place in advantage of Chevrolet that minimized the y.o.y loss at 1.8%. The leader, Fiat sold 59.223 vehicles losing 6.3%.

Traditionally the Brazilian is a market dominated by Europeans and American brand while recently Asian brands are emerging and progressively full-filling the gap. September confirmed this trend with Hyundai in 6th place with 20.251 sales, up 20.9%, followed by Toyota (7th with 17.470 sales, +18.2%) and Honda (8th with 12.089 units, +22.0%).

In the Group Performance Ranking, F.C.A. led with 21.4% of share, ahead of GM at 17.6% and VW at 16.9%.

As far as the best-selling models, the top four models were all in good shape with Fiat Palio (including weekend body style) first with 16.122 followed by Hyundai HB20 (all body styles) at best ever place in second with 15.041, Fiat Strada third with 14.225 and Chevrolet Onix in fourth with 13.483.

The former market leader, Volkswagen Gol, ranked in fifth with 12.583 sales, down 42.9%.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Sep Rank YTD Brand Sales Sep Ytd Sep Sep YoY Var Share I Half Share Aug Share Sep Share Ytd
1 1 Fiat 59.223 516.381 -6,3% 21,6% 21,7% 21,0% 21,5%
2 3 Chevrolet 49.779 417.980 -1,8% 17,6% 15,0% 17,6% 17,4%
3 2 Volkswagen 46.595 422.523 -16,7% 17,6% 18,7% 16,5% 17,6%
4 4 Ford 25.096 216.156 -11,7% 9,0% 8,7% 8,9% 9,0%
5 6 Renault 20.892 168.146 1,3% 7,0% 7,4% 7,4% 7,0%
6 5 Hyundai 20.251 169.165 20,9% 6,9% 7,1% 7,2% 7,0%
7 7 Toyota 17.470 135.992 18,2% 5,3% 6,4% 6,2% 5,7%
8 8 Honda 12.089 95.883 22,0% 3,9% 4,3% 4,3% 4,0%
9 9 Nissan 6.659 49.557 -7,1% 2,0% 2,3% 2,4% 2,1%
10 11 Mitsubishi 5.844 43.485 24,2% 1,8% 1,8% 2,1% 1,8%
11 10 Citroen 3.971 41.956 -24,8% 1,9% 1,5% 1,4% 1,7%
12 12 Peugeot 3.208 31.568 -33,1% 1,4% 1,1% 1,1% 1,3%
13 13 Kia 2.005 17.562 -7,7% 0,7% 0,7% 0,7% 0,7%
14 14 BMW 1.357 10.715 -5,6% 0,5% 0,5% 0,5% 0,4%
15 15 Mercedes 1.264 10.201 29,2% 0,4% 0,4% 0,4% 0,4%
16 16 Audi 1.068 8.907 63,6% 0,4% 0,3% 0,4% 0,4%
17 19 Chery 876 6.712 7,4% 0,3% 0,3% 0,3% 0,3%
18 17 Land Rover 830 7.056 -9,6% 0,3% 0,3% 0,3% 0,3%
19 18 Jac 651 6.774 -46,7% 0,3% 0,3% 0,2% 0,3%
20 21 Lifan 455 3.265 63,1% 0,1% 0,1% 0,2% 0,1%
21 20 Suzuki 401 4.252 -12,6% 0,2% 0,2% 0,1% 0,2%
22 25 Jeep 370 1.980 155,2% 0,1% 0,1% 0,1% 0,1%
23 22 Iveco 345 2.810 -7,2% 0,1% 0,1% 0,1% 0,1%
24 23 Dodge 336 2.529 -15,2% 0,1% 0,1% 0,1% 0,1%
25 26 Volvo 283 1.879 34,8% 0,1% 0,1% 0,1% 0,1%
26 27 Mini 190 1.524 23,4% 0,1% 0,1% 0,1% 0,1%
27 28 Troller 172 915 70,3% 0,0% 0,0% 0,1% 0,0%
28 35 Porsche 128 604 -8,6% 0,0% 0,0% 0,0% 0,0%
29 34 Mahindra 127 619 135,2% 0,0% 0,0% 0,0% 0,0%
30 33 Shineray 112 641 #DIV/0! 0,0% 0,0% 0,0% 0,0%
31 29 SsangYong 83 781 -36,5% 0,0% 0,0% 0,0% 0,0%
32 31 Hafei 78 720 -68,8% 0,0% 0,0% 0,0% 0,0%
33 30 Chery Rely 72 763 -26,5% 0,0% 0,0% 0,0% 0,0%
34 38 Jaguar 65 290 85,7% 0,0% 0,0% 0,0% 0,0%
35 37 Chrysler 55 281 -43,9% 0,0% 0,0% 0,0% 0,0%
36 36 Jinbei 40 391 -82,9% 0,0% 0,0% 0,0% 0,0%
37 40 Lexus 24 118 242,9% 0,0% 0,0% 0,0% 0,0%
38 32 Subaru 17 601 -64,6% 0,0% 0,0% 0,0% 0,0%
39 41 Geely 14 79 #DIV/0! 0,0% 0,0% 0,0% 0,0%
40 39 Chana 10 143 -93,4% 0,0% 0,0% 0,0% 0,0%
41 42 Ferrari 6 24 #DIV/0! 0,0% 0,0% 0,0% 0,0%
41 44 Maserati 6 16 #DIV/0! 0,0% 0,0% 0,0% 0,0%
42 43 Cadillac 2 16 #DIV/0! 0,0% 0,0% 0,0% 0,0%

Rank Sep Rank Ytd Group Sales Sep Sales Ytd Sep YoY Var. Share I Half Share Aug Share Sep Share Ytd
1 1 FCA 60.341 524.021 -6,0% 21,9% 22,0% 21,4% 21,8%
2 3 GM 49.781 417.996 -1,8% 17,6% 15,0% 17,6% 17,4%
3 2 Volkswagen 47.791 432.034 -15,8% 18,0% 19,1% 16,9% 18,0%
4 4 Renault-Nissan 27.551 217.703 -0,9% 8,9% 9,7% 9,8% 9,1%
5 5 Ford 25.096 216.156 -11,7% 9,0% 8,7% 8,9% 9,0%
6 6 Hyundai-Kia 22.256 186.727 17,6% 7,6% 7,8% 7,9% 7,8%
7 7 Toyota 17.494 136.110 18,4% 5,3% 6,4% 6,2% 5,7%
8 8 Honda 12.089 95.883 22,0% 3,9% 4,3% 4,3% 4,0%
9 9 PSA 7.179 73.524 -28,7% 3,3% 2,6% 2,5% 3,1%
10 10 Mitsubishi 5.844 43.485 24,2% 1,8% 1,8% 2,1% 1,8%
11 11 BMW 1.547 12.239 -2,8% 0,5% 0,6% 0,5% 0,5%
12 12 Daimler 1.264 10.201 14,4% 0,4% 0,4% 0,4% 0,4%
13 13 Chery Automobile 948 7.475 3,7% 0,3% 0,3% 0,3% 0,3%
14 14 Tata 895 7.346 -6,1% 0,3% 0,3% 0,3% 0,3%
15 15 JAC 651 6.774 -46,7% 0,3% 0,3% 0,2% 0,3%

Rank Sep Rank Ytd Model Sales Sep Sales YtD Sep YoY Var. Share I Half Share Aug Share Sep Share YTD
1 1 Fiat Palio 16.122 139.345 12,4% 5,8% 5,7% 5,7% 5,8%
2 3 Hyundai HB20 15.041 126.293 19,5% 5,1% 5,3% 5,3% 5,3%
3 4 Fiat Strada 14.225 114.983 26,7% 4,8% 5,0% 5,0% 4,8%
4 6 Chevrolet Onix 13.483 104.816 44,3% 4,2% 4,0% 4,8% 4,4%
5 2 Volkswagen Gol 12.583 134.739 -42,9% 5,9% 5,5% 4,5% 5,6%
6 8 Fiat Siena 9.518 81.860 -24,7% 3,5% 3,3% 3,4% 3,4%
7 7 Fiat Uno 8.749 90.335 -39,8% 3,9% 4,2% 3,1% 3,8%
8 9 Volkswagen Fox/CrossFox 8.470 74.682 -12,2% 3,2% 3,3% 3,0% 3,1%
9 11 Chevrolet Prisma 8.353 62.828 54,9% 2,5% 2,6% 3,0% 2,6%
10 5 Ford Fiesta 8.031 107.549 -45,3% 4,7% 4,3% 2,8% 4,5%
11 13 Volkswagen Saveiro 7.780 56.507 14,3% 2,2% 2,7% 2,8% 2,4%
12 10 Renault Sandero 7.488 67.157 -17,4% 3,0% 2,8% 2,7% 2,8%
13 47 Ford KA 7.093 10.767 472,6% 0,2% 0,1% 2,5% 0,4%
14 16 Volkswagen Up! 6.272 41.470 #DIV/0! 1,5% 2,3% 2,2% 1,7%
15 15 Toyota Corolla 6.050 43.253 39,0% 1,6% 2,3% 2,1% 1,8%
16 14 Toyota Etios 5.854 45.742 6,5% 1,8% 2,1% 2,1% 1,9%
17 21 Honda Fit 5.808 35.242 168,8% 1,3% 1,9% 2,1% 1,5%
18 12 Volkswagen Voyage 5.565 57.784 -11,9% 2,4% 2,6% 2,0% 2,4%
19 20 Chevrolet Classic 5.143 36.633 -7,9% 1,4% 1,6% 1,8% 1,5%
20 22 Renault Logan 4.937 34.694 94,9% 1,4% 1,6% 1,7% 1,4%
21 19 Chevrolet S10 4.760 38.052 15,4% 1,6% 1,5% 1,7% 1,6%
22 18 Honda Civic 4.684 40.460 -10,7% 1,7% 1,8% 1,7% 1,7%
23 24 Chevrolet Cobalt 4.564 33.156 4,4% 1,3% 1,4% 1,6% 1,4%
24 17 Ford Ecosport 4.563 40.582 -17,6% 1,6% 1,8% 1,6% 1,7%
25 23 Renault Duster 4.040 33.849 -16,6% 1,4% 1,3% 1,4% 1,4%
26 28 Chevrolet Spin 3.855 27.362 18,9% 1,1% 1,2% 1,4% 1,1%
27 25 Toyota Hilux 3.781 30.627 7,8% 1,2% 1,3% 1,3% 1,3%
28 29 Chevrolet Montana 3.307 25.493 -28,4% 1,1% 0,7% 1,2% 1,1%
29 27 Chevrolet Cruze 3.290 28.373 -28,0% 1,2% 1,0% 1,2% 1,2%
30 36 Nissan March 2.559 16.281 -6,1% 0,6% 0,9% 0,9% 0,7%
31 38 Renault Clio 2.389 14.776 25,7% 0,5% 0,9% 0,8% 0,6%
32 30 Ford Focus 2.290 23.878 -15,5% 1,0% 1,2% 0,8% 1,0%
33 34 Fiat Fiorino 2.262 17.621 122,6% 0,7% 0,8% 0,8% 0,7%
34 31 Citroen C3 2.210 22.212 -23,1% 1,0% 0,9% 0,8% 0,9%
35 35 Peugeot 208 2.137 17.442 3,5% 0,7% 0,7% 0,8% 0,7%
36 37 Mitsubishi L200 2.082 15.120 10,2% 0,6% 0,6% 0,7% 0,6%
37 33 Ford Ranger 2.025 17.859 -13,6% 0,7% 0,8% 0,7% 0,7%
38 26 Chevrolet Celta 1.812 29.636 -67,2% 1,5% 0,5% 0,6% 1,2%
39 80 Fiat Weekend 1.796 3.708 #DIV/0! 0,0% 0,7% 0,6% 0,2%
40 41 Hyundai Tucson 1.653 13.403 7,6% 0,5% 0,5% 0,6% 0,6%
41 44 Fiat Doblo 1.525 11.748 66,8% 0,5% 0,4% 0,5% 0,5%
42 32 Fiat Punto 1.396 19.803 -54,6% 0,9% 0,6% 0,5% 0,8%
43 45 Hyundai ix35 1.393 11.270 118,0% 0,4% 0,5% 0,5% 0,5%
44 53 Nissan Versa 1.387 9.139 -18,2% 0,3% 0,5% 0,5% 0,4%
45 42 Volkswagen Golf 1.371 13.312 102,5% 0,6% 0,5% 0,5% 0,6%
46 43 Volkswagen Amarok 1.327 13.162 -38,1% 0,6% 0,6% 0,5% 0,5%
47 49 Nissan Sentra 1.273 10.390 73,9% 0,4% 0,4% 0,5% 0,4%
48 46 Mitsubishi Pajero 1.272 10.995 3,5% 0,5% 0,5% 0,5% 0,5%
49 40 Fiat Idea 1.207 13.651 -27,6% 0,6% 0,5% 0,4% 0,6%
50 55 Renault Master 1.206 8.773 57,9% 0,3% 0,5% 0,4% 0,4%

Please consider to purchase the recently published research on this country featuring the recent performance by segment, brand and models (Brazil Car Market Insights) at €599.

Wishing to receive a broader picture including the country evolution towards the 2018, you can require the development of the Brazil Car Market Outlook to 2018, which will be ready in short for you at €2.500.

For further info, please contact us:








(114)

In the spotlight

Laos Automotive Report 2010-2025

Laos Automotive Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.