Brazil Automotive Industry is near to collapse. March report with All Data.

Brazil Automotive Industry

Brazil Automotive Industry is near to collapse. March was reported down, the 24th out of last 25 months, ending the first quarter with an awful -28%. Chevrolet consolidated the leadership ahead of Fiat.

Economic Outlook

Brazil’s economy tallied another profound contraction in the fourth quarter. The country remains plagued by high inflation, depressed confidence levels and low prices for export goods. Available data for the start of 2016 is also bleak: business confidence fell in February and the manufacturing PMI lost ground.

The abysmal state of the economy combined with a large corruption scandal has rocked the government. On 13 March, citizens gathered in one of the largest protests in Brazil’s history to demand the resignation of President Dilma Rousseff.

In Congress, the largest political party, the Brazilian Democratic Movement Party (PMDB), has stated it will take 30 days to determine whether it will abandon the government’s coalition—a move that could potentially be fatal to Rousseff’s administration. Meanwhile, on 16 March, the Supreme Court is expected to rule on whether impeachment proceedings against the president can continue.

Market Outlook

Actually the automotive industry in Brazil is hit by a dual negative impact. The first arrives from the National Automotive Plan, revised in the fall of 2013 that improved duties on imported vehicles in order to incentive local investments while improving vehicles contents (like ABS and airbags). The plan moved up the car prices while national economy, expected to run as a train driven by investments for Olympic Games, entered in a deep crisis between scandals and currency depreciation.

Unfortunately no news had been reported on these brows in March and the local automotive industry kept falling down, as is happening since Q1 2014. Indeed the year on year negative series touched now a record of 24 down out of the last 25 months.

As reported by the Anfavea, the Brazilian Association of Car Manufacturers, in March the total light vehicles sales in the largest South American market have been 173.275 falling -23.3% and in Q1 2016 cars sales fell down 28.3% with 465.042 units.

In March, the top brands ranking was unchanged from the previous month and Chevrolet confirmed the leadership gained in January registering 26.986 vehicles(-27.1), while Fiat was second with 25.586 sales (-37.0%) followed by Volkswagen with 22.657 (-35.1%).

Hyundai ranked 4th with 17.310 (-0.2%) while Ford with 15.470 (-34.6%) is overtaken by Toyota with 16.912 units (-0.9%).

The Hyundai HB20 (including the sedan version) has remained on top of the models list with 14.411 sales (+0.9%) followed again by the Chevrolet Onix (both sedan and hatch) at 12.192 (+27.7%) and Ford Ka (hatch and sedan) with 9.147 (-21.3%). The best Honda was the HR-V in fourth place with 6.059 sales (303.9%) and the best Jeep was the Renegade in twelfth with 4.284 (4940%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models.

Keen to understand the market direction and perspectives, you can read the just published Brazil Car Market 2012-2020 Outlook.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank MarRank Q1BrandMarQ1Mar VarQ1 VarMar%Q1%
Rank MarRank Q1GroupMarQ1Mar VarQ1 VarMar%Q1%
22General Motors27.02675.939-27,0%-32,2%15,6%16,3%
Rank MarRank Q1ModelMarQ1Mar VarQ1 VarMar%Q1%
11Hyundai HB2014.41138.5330,9%3,5%8,3%8,3%
22Chevrolet Onix12.19235.47027,7%18,5%7,0%7,6%
33Ford KA9.14722.064-21,3%-29,5%5,3%4,7%
47Honda HR-V6.05915.053303,9%529,8%3,5%3,2%
58Toyota Etios6.03214.9291,4%12,4%3,5%3,2%
66Toyota Corolla5.98415.224-3,1%4,3%3,5%3,3%
75Chevrolet Prisma5.41115.286-12,2%-18,2%3,1%3,3%
810Fiat Strada5.35713.938-46,1%-53,4%3,1%3,0%
912Volkswagen Gol5.29613.105-36,6%-40,7%3,1%2,8%
109Volkswagen Fox/CrossFox5.22814.577-26,4%-37,8%3,0%3,1%
114Fiat Palio4.71518.230-48,9%-44,8%2,7%3,9%
1211Jeep Renegade4.28413.2392,5%2,8%
1313Renault Sandero4.25410.802-46,5%-40,2%2,5%2,3%
1414Fiat Uno3.95010.562-54,4%-54,6%2,3%2,3%
1515Volkswagen Up!3.79110.306-22,8%-40,1%2,2%2,2%
1616Fiat Siena3.78110.092-29,5%-42,6%2,2%2,2%
1718Toyota Hilux3.4428.52911,2%-3,4%2,0%1,8%
1831Fiat Toro3.0804.2281,8%0,9%
1917Volkswagen Saveiro3.0409.230-52,0%-45,3%1,8%2,0%
2024Chevrolet Cobalt2.4885.03015,3%-29,1%1,4%1,1%
2119Honda Fit2.3346.828-50,9%-52,6%1,3%1,5%
2221Ford Ecosport2.3276.131-28,7%-35,3%1,3%1,3%
2320Volkswagen Voyage2.2936.700-44,3%-46,4%1,3%1,4%
2426Renault Logan2.2404.774-39,8%-45,6%1,3%1,0%
2523Renault Duster2.1875.229-17,7%-33,7%1,3%1,1%
2622Renault Clio2.0075.24112,9%4,2%1,2%1,1%
2725Nissan Versa1.9784.785724,2%239,1%1,1%1,0%
2829Chevrolet S101.9304.374-42,5%-52,7%1,1%0,9%
2934Ford Fiesta1.4693.619-66,5%-74,5%0,8%0,8%
3030Chevrolet Spin1.4364.346-31,7%-39,6%0,8%0,9%
3127Honda City1.4094.595-55,1%-45,6%0,8%1,0%
3232Honda Civic1.3814.136-49,7%-44,9%0,8%0,9%
3328Nissan March1.3254.490-50,8%-35,4%0,8%1,0%
3451Toyota Hilux SW41.2952.06224,2%-13,9%0,7%0,4%
3535Volkswagen Amarok1.2303.271-6,4%-3,5%0,7%0,7%
3640Nissan Sentra1.2223.0061,1%-18,1%0,7%0,6%
3642Renault Oroch1.2222.9050,7%0,6%
3736Ford Ranger1.1963.116-29,7%-37,9%0,7%0,7%
3839Citroen C31.0963.009-21,4%-33,6%0,6%0,6%
3937Fiat Punto1.0493.074-17,2%-28,7%0,6%0,7%
4046Peugeot 20081.0442.427100,0%55,0%0,6%0,5%