Brazil: car industry in March 2012 was down.

This year Brazilian industry performance compared with the past year is almost similar in both passenger car and LCVs slaes: in March 2012 a total of  220.172 passenger cars registers, down 1.9% vs. previous year and 63.614 commercial vehicles or 1.1 down on previous year.

March results are proportionally reflected in the first quarter actuals with a total industry (cars and LCVs) at 772.283 units down 0.7% vs. same period 2011: with passenger cars down 0.8% and LCVs almost flat at -0.3%.

An important trend in Brazilian market is the growing relevance of imported vehicles: in 2010 they accounted for 18.8%, 23.6% in 2011 and in the first quarter of 2012 they reached 24.4%. One of the reasons behind this can be found in the progressive impact of the strength of the exchange rate local currency: exchange rate vs. US Dollar moved from 2,4 in January 2009 to the current 1,75, almost -30%; of course this is making imported vehicles more competitive.

But the most important news about Brazil automotive scenario is the clear intention of Brazilian Government and Authorities to further support and stimulate foreign investments in automotive manufacturing sites in the country. This strategic initiative will cover the period from 2013 to 2015.

The aim is both to stimulate and meet domestic demand but also to turnaround the fact that domestic production so far has almost been sold inside the country (weight of exported units on total production at 16% in 2011). As direct consequence Ford Motor Company and General Motors have recently announced investments in new Brazilian manufacturing sites.

Just after having consolidated one of the strongest industries in the World, Brazil is now building stronger foundations to ensure the continuity of its growth.

Passenger vehicles

The market continues to be a permanent battles field for the Leadership between Fiat and Volkswagen, with GM third a couple of points of share below. In the first three months of 2012 Fiat is on top for few thousand more then Volkswagen.

Fiat first rank also the reward for being the only manufacturer in top 3 to improve volumes year over year thanks to Fiat Uno and to the arrival of the new generation of Fiat Palio.

Also very remarkable is the growth of Renault and Nissan. In the table below the Top 10 Brands ranking (January-March):

rank

Brand

Q1 2012

Share

2012 vs. 2011

1

FIAT

136.868

22,7%

1,20%

2

VOLKSWAGEN

134.828

22,4%

-4,70%

3

GENERAL MOTORS

117.327

19,5%

-2,60%

4

FORD

57.122

9,5%

-2,00%

5

RENAULT

42.249

7,0%

17,90%

6

NISSAN

24.206

4,0%

124,20%

7

HONDA

18.393

3,1%

-23,40%

8

CITROEN

15.805

2,6%

-27,20%

9

PEUGEOT

13.744

2,3%

-20,40%

10

TOYOTA

12.181

2,0%

2,70%

Taking a closer look to the single March 2012 and to the carlines performance, it can be seen that Fiat Uno became the best selling model in the country at the expenses of Volkswagen Gol.

Below the Top 20 Carlines for March 2012:

RankModel

March 2012

Share

1

Fiat Uno

23,109

8.1%

2

VW Gol

21,030

7.4%

3

Fiat Palio

13,459

4.7%

4

VW Fox /CrossFox

12,596

4.4%

5

Ford Fiesta Hatch

10,813

3.8%

6

Fiat Strada

10,492

3.7%

7

Renault Sandero

8,244

2.9%

8

VW Voyage

7,957

2.8%

9

Chevrolet Corsa

7,456

2.6%

10

Chevrolet Celta

7,062

2.5%

11

Chevrolet Cobalt

6,062

2.1%

12

VW Saveiro

5,574

2.0%

13

Chevrolet Agile

5,405

1.9%

14

Toyota Corolla

4,840

1.7%

15

Nissan March

4,596

1.6%

16

Chevrolet Montana

4,509

1.6%

17

Ford Ka

4,239

1.5%

18

Chevrolet Cruze

3,658

1.3%

19

Honda Civic

3,575

1.3%

20

Fiat Siena

3,521

1.2%

 

If you would like to download the attached file, you can see the following charts:

1. Brazil car production (1980-2011)

2. Brazil domestic car industry (2001-2011)

3. Brazil- trend since January 2011

4. Brazil – Investments in automotive sector (1980-2009)

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