Brazil: Market up 1% in January albeit increased duties. BMW started plant building.

Accordingly with data released by Anfavea and Fenebrave, the associations of Car Manufacturers and Dealers, in January 2014 the Brazilian light passenger vehicles market was finally a little up, first time since last September, with sales at 299.768, up 1.0% from last year.

Starting from the first of January the new IPI duty was effective in the market, with a new increase planned for the start of second half. New important regulations were effective from the same data, with ABS and Double airbag systems now have become mandatory for all vehicles produced in Brazil.

Meantime, in Araquari, the construction of the new BMW plant started. The German firm is going to invest R$600 million for a plant with an initial capacity of 32.000 vehicles in an industrial area of 500 mil square meters with around 1.300 workers involved. The planned production will regard Series 1 and 3 plus the SUVs X1 and X3 and the Mini Countryman. BMW has also anticipated the production of 320i Active Flex, that will be the first vehicles equipped with a turbo flex engine.

Chery’s Brazilian factory should start local production in July 2014. This will be the third plant in South America, following those opened in Venezuela and Uruguay and the largest, with over 70.000 units of annual capacity.

Looking at the best brands performance:

Fiat sold 63.051 vehicles with share at 21.0%, up 1.6 points from December and 1.1 points from Q4 2013. Palio was again the best-selling model, in third place, while Uno ranked 4th, Strada 6th and Siena 7th.

Volkswagen kept the second place for a whiff with 55.232 retails and share at 18.4%, up 0.1 points from the previous month, just 0.4 more than Chevrolet. Best-selling model was Gol with 21.671 sales and 7.2% of share while Fox was 8th and Saveiro 11th.

Chevrolet was third with 53.888 sales and 18.0% of share, down 0.2 points from December. Best-selling model was the Onix in 9th while Celta and Classic were respectively 14th and 15th. Agile was boosted by facelift launch and jumped in 19th from 35th. New Tracker advanced in 35th place, up 17 spots from December.

Ford was 4th with 29.377 vehicles and 9.8% of share, up 0.4 points from the previous month. The best-selling model was Fiesta (we count all Fiesta versions to be consistent with global data), confirming the second place taken last month, while Ecosport was 16th and Ka 37th.

Renault was 5th selling 21.710 vehicles with share at 7.2%, down 0.5 points from December. Top model was the Sandero stable in 10th while Duster was 2th, Logan 27th and Clio 34th.

Hyundai was 6th selling 18.222 vehicles with a share of 6.1%, down 0.5 points from the previous month. Top model was again the new HB20 ranked fifth, down 2 spots, while no any other model was inside the top 40 list.

Toyota ranked 7th selling 12.856 vehicles with share fell at 4.3%, down 0.9 points from the previous month. The bestselling model was the Etios in 17th, while Hilux ranked 26th and Corolla 31st.

Honda in 8th sold 10.857 units with share down at 3.6%, losing 0.7 points of share from the previous month. The bestselling model was the Civic in 22nd while Fit was in 25th and City in 33rd.

In the table below, the Top 25 Brands ranked by last month position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Q4 ’13

Share Dec

Jan

1

1

1

Fiat

       63.051

22,2%

21,1%

19,9%

19,4%

21,0%

2

2

2

Volkswagen

       55.232

19,2%

18,1%

18,2%

18,3%

18,4%

3

3

3

Chevrolet

       53.888

17,9%

18,4%

18,5%

18,2%

18,0%

4

4

4

Ford

       29.377

9,0%

10,0%

9,3%

9,4%

9,8%

5

5

5

Renault

       21.710

6,0%

7,1%

7,3%

7,7%

7,2%

6

6

6

Hyundai

       18.222

5,8%

5,7%

6,5%

6,6%

6,1%

7

7

7

Toyota

       12.856

4,8%

5,0%

5,2%

5,2%

4,3%

8

8

8

Honda

       10.857

3,8%

3,7%

4,3%

4,3%

3,6%

9

10

9

Nissan

         6.300

2,2%

2,3%

2,0%

2,0%

2,1%

10

9

10

Citroen

         6.231

1,9%

1,6%

2,0%

2,1%

2,1%

11

11

11

Mitsubishi

         5.131

1,6%

1,5%

1,7%

1,8%

1,7%

12

12

12

Peugeot

         4.998

1,6%

1,7%

1,5%

1,5%

1,7%

13

13

13

Kia

         2.360

0,9%

0,7%

0,8%

0,7%

0,8%

14

14

16

Mercedes

         1.397

0,4%

0,4%

0,4%

0,4%

0,5%

15

15

15

BMW

         1.323

0,4%

0,5%

0,4%

0,4%

0,4%

16

17

14

JAC

         1.083

0,5%

0,4%

0,3%

0,3%

0,4%

17

16

18

Chery

             955

0,1%

0,2%

0,4%

0,3%

0,3%

18

20

19

Audi

             901

0,2%

0,2%

0,2%

0,2%

0,3%

19

18

17

Land Rover

             815

0,3%

0,3%

0,3%

0,3%

0,3%

20

19

20

Suzuki

             554

0,2%

0,2%

0,2%

0,2%

0,2%

21

21

26

Lifan

             390

0,0%

0,1%

0,1%

0,1%

0,1%

22

22

22

Dodge

             323

0,1%

0,1%

0,1%

0,1%

0,1%

23

23

21

Iveco

             271

0,1%

0,1%

0,1%

0,1%

0,1%

24

24

27

Chana

             148

0,0%

0,0%

0,0%

0,0%

0,0%

25

25

24

Volvo

             140

0,1%

0,1%

0,0%

0,0%

0,0%

In the table below, the Top 40 models ranked by last month position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Q4 ’13

Share Dec

YTD Jan

1

1

1

Volkswagen Gol

         21.671

7,1%

7,2%

7,1%

7,4%

7,2%

2

2

4

Ford Fiesta

         15.990

4,2%

5,3%

5,4%

5,7%

5,3%

3

4

2

Fiat Palio

         14.139

5,7%

5,3%

4,9%

4,7%

4,7%

4

6

3

Fiat Uno

         13.629

5,7%

4,8%

4,6%

3,9%

4,5%

5

3

5

Hyundai HB20

         13.539

4,4%

3,9%

4,9%

5,0%

4,5%

6

9

8

Fiat Strada

         12.373

3,6%

3,6%

2,9%

3,4%

4,1%

7

5

7

Fiat Siena

         11.415

3,3%

3,9%

4,0%

4,1%

3,8%

8

7

6

Volkswagen Fox

         11.267

3,9%

3,3%

3,4%

3,5%

3,8%

9

8

9

Chevrolet Onix

           9.290

3,4%

3,2%

3,6%

3,5%

3,1%

10

10

10

Renault Sandero

           9.155

2,5%

3,2%

3,2%

3,2%

3,1%

11

13

11

Volkswagen Voyage

           6.798

2,9%

2,2%

2,1%

2,1%

2,3%

12

11

17

Chevrolet Prisma

           6.023

1,2%

2,0%

2,3%

2,5%

2,0%

13

15

14

Volkswagen Saveiro

           5.496

2,0%

2,1%

2,0%

1,9%

1,8%

14

14

13

Chevrolet Celta

           5.374

2,2%

2,2%

1,8%

2,0%

1,8%

15

12

12

Chevrolet Classic

           5.294

2,6%

2,6%

2,0%

2,2%

1,8%

16

21

15

Ford Ecosport

           5.284

1,9%

1,9%

1,6%

1,5%

1,8%

17

20

16

Toyota Etios

           4.936

1,7%

2,0%

1,5%

1,6%

1,6%

18

22

23

Chevrolet Cruze

           4.860

1,3%

1,5%

1,4%

1,5%

1,6%

19

35

31

Chevrolet Agile

           4.684

0,9%

0,9%

0,7%

0,8%

1,6%

20

16

22

Renault Duster

           4.633

1,1%

1,5%

1,8%

1,8%

1,5%

21

19

20

Chevrolet S10

           4.120

1,6%

1,4%

1,5%

1,6%

1,4%

22

17

18

Honda Civic

           3.983

1,5%

1,7%

2,0%

1,8%

1,3%

23

24

19

Chevrolet Cobalt

           3.884

1,7%

1,6%

1,7%

1,3%

1,3%

24

31

28

Fiat Punto

           3.623

1,3%

1,0%

1,0%

0,9%

1,2%

25

25

27

Honda Fit

           3.457

1,2%

1,1%

1,1%

1,2%

1,2%

26

23

25

Toyota Hilux

          3.232

1,2%

1,2%

1,3%

1,3%

1,1%

27

33

39

Renault Logan

           3.089

0,6%

0,7%

0,6%

0,8%

1,0%

28

26

26

Chevrolet Spin

           3.044

1,1%

1,2%

1,3%

1,1%

1,0%

29

34

43

Peugeot 208

           3.033

0,5%

0,6%

0,7%

0,8%

1,0%

30

29

29

Citroen C3

           2.991

1,0%

0,8%

1,0%

1,0%

1,0%

31

18

21

Toyota Corolla

           2.857

1,5%

1,4%

1,8%

1,7%

1,0%

32

27

24

Chevrolet Montana

           2.801

1,3%

1,3%

1,3%

1,1%

0,9%

33

30

32

Honda City

           2.659

1,0%

0,6%

0,8%

0,9%

0,9%

34

28

30

Renault Clio

           2.641

0,8%

0,8%

0,9%

1,0%

0,9%

35

52

108

Chevrolet Tracker

           2.572

0,0%

0,0%

0,3%

0,4%

0,9%

36

32

35

Volkswagen Kombi

           2.535

0,6%

0,8%

0,8%

0,8%

0,8%

37

42

34

Ford KA

           2.193

1,0%

0,5%

0,5%

0,6%

0,7%

38

37

52

Volkswagen Golf

           1.979

0,3%

0,2%

0,6%

0,6%

0,7%

39

40

38

Fiat Idea

           1.901

0,7%

0,6%

0,6%

0,6%

0,6%

40

39

37

Volkswagen Amarok

           1.896

0,7%

0,7%

0,6%

0,6%

0,6%

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