Brazil new cars market crashed 36% in October scoring the 10th fall in a row.

Brazil new cars market

Brazil new cars market crashed 36% in October scoring the 10th fall in a row. Hit by the country recession and very low consumer’s demand, the market is falling in its deepest crisis ever. Jeep is shining fueled by Renegade.

Economic Outlook

Brazil’s economy plunged into technical recession in the second quarter of 2015 and recent data suggest that a substantial recovery remains elusive in the third quarter.

Business and consumer confidence both fell to new record lows in September and retail sales contracted for a sixth consecutive month in July. While some improvements have been recorded in the manufacturing PMI and industrial production, gains have been modest overall.

Moreover, the government’s efforts to restore confidence and correct the country’s sinking finances have been met with political gridlock and President Dilma Rousseff’s approval ratings have fallen to an all-time low.

In an effort to hold on to her job and break the political impasse, Rousseff reshuffled her cabinet on 2 October, increasing coalition partner Brazilian Democratic Movement Party (PMDB)’s position in government. Rousseff also slashed eight government ministries and reduced all ministers’ salaries by 10%.

Market Outlook

The Brazilian market is the middle of the hardest crisis ever experienced and any month final data are reported below the expectations as happened in October, the 10th year-on-year fall in a row and the deepest fall in the last 20 years.

As reported by the Anfavea, the Brazilian Association of Car Manufacturers, in October the total new light passengers vehicles sold had been 185.181, down 36.4%.

During the first ten months of the year sales had been 2.066.699, down 23.3% from the correspondent period last year.

Competitive Arena

All brands are reporting huge decline a part Jeep, fueled by the success of the compact SUV Renegade, that reported in October a +1.021.3% performance jumping in 9th place.

On top, Chevrolet outpaced Fiat with 30.342 sales (-40.9%) versus 29.428 sold by the rival (-50.6%). Third was Volkswagen with 25.658 sales (-47.8%) followed by Hyundai with 16.925 (-20.2%), Ford with 16.243 (-41.6%) and Renault with 13.781 (-28.9%).

As far as the performance by groups, the 2015 leader is again F.C.A. with 19.2% of market share, ahead of General Motors with 16.4% and Volkswagen Group with 14.6%.

As far as best-selling models, the Hyundai HB20 was the leader for the 9th month in a row with 14.326 sales (-12.0%) followed by the Chevrolet Onix with 11.131 (-18.0%), the new Ford Ka with 8.191, the Fiat Palio with 8.128 (-51.6%) and the Volkswagen Gol with 6.581 (-47.2%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models in the 2015.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank OctRank 2015BrandSales OctSales 2015Var OctVar 2015Share OctShare 2015
1818Land Rover8377.2015,3%-8,3%0,5%0,3%
Rank OctRank 2015GroupSales OctSales 2015Var OctVar 2015Share OctShare 2015
23General Motors30.347319.455-40,9%-31,9%16,4%15,5%
Rank OctRank 2015ModelSales OctSales 2015Var OctVar 2015Share OctShare 2015
11Hyundai HB2014.326133.429-12,0%-6,4%7,8%6,5%
24Chevrolet Onix11.13198.857-18,0%-16,5%6,1%4,8%
32Ford KA8.191104.811-21,9%393,2%4,5%5,1%
43Fiat Palio8.128100.217-51,6%-35,8%4,4%4,9%
56Volkswagen Gol6.58169.827-47,2%-52,6%3,6%3,4%
610Chevrolet Prisma6.27956.113-24,7%-21,2%3,4%2,7%
75Fiat Strada6.05285.508-54,7%-33,4%3,3%4,1%
87Volkswagen Fox/CrossFox5.67668.876-41,4%-18,4%3,1%3,3%
911Toyota Corolla5.63255.227-11,0%11,4%3,1%2,7%
1026Jeep Renegade5.62326.1363,1%1,3%
118Fiat Uno5.46768.063-51,0%-32,9%3,0%3,3%
1217Honda HR-V5.44838.6323,0%1,9%
139Renault Sandero5.30263.586-24,3%-14,3%2,9%3,1%
1412Toyota Etios4.68250.922-32,7%-3,4%2,6%2,5%
1513Fiat Siena4.10150.798-50,1%-43,6%2,2%2,5%
1615Volkswagen Up!3.76845.236-41,5%-5,6%2,1%2,2%
1714Volkswagen Saveiro3.70750.485-56,1%-22,3%2,0%2,4%
1818Honda Fit3.12735.991-41,8%-11,3%1,7%1,7%
1920Renault Duster3.05328.729-36,0%-25,6%1,7%1,4%
2019Volkswagen Voyage2.57235.530-60,6%-44,8%1,4%1,7%
2128Chevrolet Spin2.55322.502-15,1%-25,9%1,4%1,1%
2216Ford Fiesta2.46441.168-65,1%-65,4%1,3%2,0%
2322Chevrolet S102.45228.013-44,5%-34,0%1,3%1,4%
2421Ford Ecosport2.33328.690-48,4%-36,4%1,3%1,4%
2524Toyota Hilux2.16827.319-44,4%-20,9%1,2%1,3%
2625Renault Logan2.04826.624-40,1%-30,1%1,1%1,3%
2723Honda Civic1.83727.410-54,5%-38,4%1,0%1,3%
2835Chevrolet Cruze1.80717.914-49,1%-46,6%1,0%0,9%
2929Honda City1.79521.540-28,9%27,0%1,0%1,0%
3030Chevrolet Montana1.63721.309-61,9%-28,5%0,9%1,0%
3131Nissan March1.54419.811-38,3%6,1%0,8%1,0%
3233Chevrolet Cobalt1.52119.236-66,3%-48,9%0,8%0,9%
3327Chevrolet Classic1.51826.109-60,7%-35,5%0,8%1,3%
3440Nissan Versa1.32213.078-5,3%24,1%0,7%0,6%
3538Fiat Punto1.26513.723-2,4%-35,0%0,7%0,7%
3639Renault Clio1.17913.180-27,1%-18,3%0,6%0,6%
3737Citroen C31.15314.267-44,3%-41,2%0,6%0,7%
3841Fiat Fiorino1.07512.748-58,6%-36,9%0,6%0,6%
3951Chevrolet Tracker1.0748.4854,2%-27,8%0,6%0,4%
4047Nissan Sentra1.01410.841-12,6%-6,1%0,6%0,5%

To know more on this market, you can read the Brazil Market 2012-2015 Insights, just published. Wishing to know the 2020 outlook, just contact us for a quick development of this research.