Brazil Vehicles Industry in January 2016 hit record fall. Fiat lost the leadership.

Brazil Vehicles Industry in January 2016 Chevrolet-Onix_2013

Brazil Vehicles Industry in January 2016 hit the highest lost in a decade while Fiat lost the leadership and over 50% of sales volume. Chevrolet Onix became best-selling model fueling the historical achievement of its brand leadership.

Economic Outlook

Low commodity prices, high inflation, large fiscal imbalances and political crisis all came to a head in 2015, with Brazil’s economy on pace to have contracted at the fastest rate in over a decade.

After GDP tallied the worst annual reading on record in Q3, data for Q4 remained abysmal: industrial production plunged in November and consumer confidence fell to a new record low in December.

On the political front, Nelson Barbosa took over as Finance Minister on 21 December, inheriting the tough role of trying to halt the government’s deteriorating finances amid dismal economic data. Barbosa, who is more left-leaning than his predecessor, has stated that correcting government accounts remains a top priority, however, a specific plan has not yet been unveiled and doubts remain regarding whether he has the ability or willpower to pass vital reforms.

Market Outlook

As reported by the Anfavea, the Brazilian Association of Car Manufacturers, following the sharp market decrease reported in the 2015, in January light vehicles sales have been 149.699, reporting a incredible 38% of lost, below any observer’s expectations.

The last was not only the 13th year on year fall in a row while the 5th with a lost above 30% and the highest monthly lost in the last decade. All these negative records are killing several distribution activities with panic rather than clients within the dealers showrooms.

In this infernal environment, Fiat has lost the leadership after years and not in favor of the traditional rival Volkswagen, entered in deep crisis since a couple of year, but by Chevrolet.

Indeed the American brand owned by GM have sold 27.110 vehicles in January (-42.2%) while Fiat only 23.039 (-53.6%). Only Mitsubishi in 12th place have lost more than Fiat this month.

Third was Volkswagen with 20.738 sales (-47.8%) ahead of Hyundai with 14.803 (-15.7%), Toyota with 11.794 (-5.8%) and Ford with 11.468 (-54.0%).

A new leader this month for models, with the Chevrolet Onix on top with 11.952 sales (-3.8%) ahead of the 2015 leader, the Hyundai HB20 with 12.580 (-3.7%) and Fiat Palio with 8.012 (-44.5%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

 

Rank Jan Rank 2015 Brand Jan Jan Var Jan Share 2015 Share 2015
1 2 Chevrolet 27.110 -42,2% 18,1% 387.971 15,7%
2 1 Fiat 23.039 -53,6% 15,4% 439.165 17,7%
3 3 Volkswagen 20.738 -47,4% 13,9% 359.494 14,5%
4 5 Hyundai 14.803 -15,7% 9,9% 204.664 8,3%
5 7 Toyota 11.794 -5,8% 7,9% 175.821 7,1%
6 4 Ford 11.468 -54,0% 7,7% 253.614 10,2%
7 8 Honda 10.369 3,3% 6,9% 153.370 6,2%
8 6 Renault 8.728 -43,3% 5,8% 181.563 7,3%
9 10 Jeep 5.079 1593,0% 3,4% 41.791 1,7%
10 9 Nissan 4.180 -30,3% 2,8% 61.235 2,5%
11 12 Citroen 2.155 -38,9% 1,4% 31.533 1,3%
12 11 Mitsubishi 1.839 -59,1% 1,2% 41.064 1,7%
13 13 Peugeot 1.575 -43,8% 1,1% 26.686 1,1%
14 16 Kia 1.032 -40,8% 0,7% 15.931 0,6%
15 14 Mercedes 883 -25,5% 0,6% 20.089 0,8%
16 15 Audi 799 -26,5% 0,5% 17.540 0,7%
17 17 BMW 783 -39,5% 0,5% 15.852 0,6%
18 18 Land Rover 738 15,1% 0,5% 8.814 0,4%
19 22 Lifan 354 -36,6% 0,2% 5.002 0,2%
20 20 Suzuki 330 -40,6% 0,2% 5.259 0,2%

Rank Jan Rank 2015 Group Jan Jan Share Jan Var 2015 Share 2015
1 1 FCA 28.377 19,0% -43,8% 486.176 19,6%
2 2 General Motors 27.124 18,1% -42,2% 388.451 15,7%
3 3 Volkswagen 21.629 14,4% -46,8% 378.169 15,3%
4 6 Hyundai-Kia 15.835 10,6% -18,0% 220.595 8,9%
5 5 Renault-Nissan 12.908 8,6% -39,7% 242.798 9,8%
6 7 Toyota 11.827 7,9% -5,8% 176.219 7,1%
7 4 Ford 11.668 7,8% -53,5% 255.733 10,3%
8 8 Honda 10.369 6,9% 3,3% 153.370 6,2%
9 9 PSA 3.730 2,5% -41,0% 58.219 2,4%
10 10 Mitsubishi 1.839 1,2% -59,1% 41.064 1,7%

Rank 2016 Rank 2015 Models Jan Sales Jan Var. Jan Share 2015 2015 Share
1 2 Chevrolet Onix 12.952 -3,8% 8,7% 125.931 5,1%
2 1 Hyundai HB20 12.580 -3,7% 8,4% 163.674 6,6%
3 4 Fiat Palio 8.012 -44,5% 5,4% 122.364 4,9%
4 3 Ford KA 5.739 -47,8% 3,8% 124.247 5,0%
5 10 Chevrolet Prisma 5.467 -29,7% 3,7% 70.336 2,8%
6 20 Jeep Renegade 4.991 3,3% 39.187 1,6%
7 8 Volkswagen Fox/CrossFox 4.709 -48,8% 3,1% 79.590 3,2%
8 12 Toyota Etios 4.341 26,9% 2,9% 61.365 2,5%
9 16 Honda HR-V 4.283 1148,7% 2,9% 51.155 2,1%
10 11 Toyota Corolla 4.243 5,5% 2,8% 67.339 2,7%
11 5 Fiat Strada 3.991 -64,4% 2,7% 98.631 4,0%
12 6 Volkswagen Gol 3.942 -49,9% 2,6% 82.746 3,3%
13 7 Fiat Uno 3.333 -61,2% 2,2% 79.783 3,2%
14 15 Volkswagen Up! 3.325 -51,0% 2,2% 53.542 2,2%
15 14 Volkswagen Saveiro 3.263 -43,1% 2,2% 56.704 2,3%
16 13 Fiat Siena 3.219 -55,3% 2,2% 59.393 2,4%
17 9 Renault Sandero 3.003 -51,8% 2,0% 78.174 3,2%
18 24 Toyota Hilux 2.838 -22,3% 1,9% 32.900 1,3%
19 18 Honda Fit 2.456 -51,5% 1,6% 42.476 1,7%
20 19 Volkswagen Voyage 2.206 -53,5% 1,5% 41.518 1,7%
21 29 Honda City 1.836 -28,7% 1,2% 26.405 1,1%
22 22 Ford Ecosport 1.807 -50,8% 1,2% 33.861 1,4%
23 33 Nissan March 1.800 -32,6% 1,2% 23.023 0,9%
24 26 Chevrolet Classic 1.781 -58,4% 1,2% 31.157 1,3%
25 28 Chevrolet Spin 1.665 -50,1% 1,1% 27.366 1,1%
26 17 Ford Fiesta 1.590 -72,0% 1,1% 47.608 1,9%
27 25 Honda Civic 1.561 -33,5% 1,0% 31.241 1,3%
28 35 Nissan Versa 1.515 54,3% 1,0% 17.538 0,7%
29 40 Renault Clio 1.411 -22,0% 0,9% 14.929 0,6%
30 23 Chevrolet S10 1.265 -63,0% 0,8% 33.330 1,3%
31 21 Renault Duster 1.246 -55,9% 0,8% 34.325 1,4%
32 51 Volkswagen Golf 1.229 32,4% 0,8% 10.063 0,4%
33 32 Chevrolet Cobalt 1.211 -62,8% 0,8% 23.071 0,9%
34 38 Fiat Punto 1.120 -35,9% 0,7% 16.476 0,7%
35 45 Volkswagen Amarok 1.093 -11,0% 0,7% 12.211 0,5%
36 30 Ford Focus 1.048 -42,6% 0,7% 24.277 1,0%
37 48 Chevrolet Tracker 1.039 4,5% 0,7% 11.031 0,4%
38 36 Citroen C3 1.012 -48,0% 0,7% 17.108 0,7%
39 27 Renault Logan 983 -64,9% 0,7% 31.129 1,3%

Keen to understand the market direction and perspectives, you can read the just published Brazil Car Market 2012-2020 Outlook.

 

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