Brazil 2018. Chevrolet Onix dominates in a fully recovered market

Brazil Vehicles Market

Brazil Vehicles Market in 2018 grew 13.8% with 2.471.626 sales recovering for the second year in a row. The Chevrolet Onix is the best selling model pushing Chevrolet market share at 17%, ahead of Volkswagen, which overtook Fiat.

Economic Environment

The recovery regained lost momentum in the third quarter, after growth slid in the second quarter due to disruptions from the May–June truckers’ strike. Soaring investment led the acceleration, while imports also boomed due to higher imports of oil platforms under a special customs program. Incoming data for the fourth quarter suggests that the gradual growth revival continues. In October, the three-month rolling unemployment rate dropped and the manufacturing PMI rose.

 Moreover, sentiment has been upbeat since Jair Bolsonaro was elected as president, due to his pro-market campaign promises and business confidence recorded the largest month-on-month gain on record in November. In recent weeks, Bolsonaro has revealed details of the new administration, with several University of Chicago alumni and military men taking key roles.

The recovery is seen picking up pace next year, thanks to an improving labor market, rising credit growth and market-friendly government agenda. GDP is seen growing 2.3% in 2019, which is unchanged from last month’s forecast, and expanding 2.5% in 2020.

Market Trend

Brazilian vehicles market fell from a record of 3.6 million in the 2012, when ranked as 4th globally, below the 2 million in the 2016 with a vertical unprecedented and unexpected fall, originated by the awful National Automotive Plan issued in the 2013 added by economic, social and political crisis. Having bottomed out in the Q1 2017, the market has just approached a new positive path. According to data reported by the Anfavea, the Brazilian Association of Car Manufacturers, despite still bad news from the political, economic and social landscape, in the 2017 light vehicles market improved 9.2% at 2.172.452 sales.

In the 2018, the market has fully recovered. The recovery of past year, have been confirmed with a growth of 13.8% this year, ending with 2.471.626 sales. Indeed, even if we are still far from the 2012 record, the market has even improved from last year, erasing the previous three years of decline.

Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018'+/- 2018

Competitive Arena

Three brands has always dominated the scene, Volkswagen, Fiat and Chevrolet. However while the first two have lost steam in recent years, Chevrolet has taken the leadership since 2016 with a safe gap over all others.

Indeed the 2018 market leader is Chevrolet selling 434.364 vehicles (+10.2%) with 17.6% of market share.

In second place Volkswagen with 368.200 with an astonishing +35.3%, overtaking Fiat, third with 325.726 (+11.8%).

In fourth place Ford with 226.437 units (+9.5%) followed by Renault with 214.914 (+28.7%), Hyundai with 206.667 (+2.3%), Toyota with 200.116 (+5.3%), Honda with 131.592 units (+0.4%), Jeep with 106.945 (+21.3%) and in 10th place Nissan with 97.505 (+23.7%).

At model wise, the best-selling model is the Chevrolet Onix with 210.458 units (+11.6%) followed by the Hyundai HB20 with 105.506 and the Ford Ka with 103.286 (+8.8%).

Updated statistics on the Top 100 models ranking for current and previous years are available in the dedicated section.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within the  Brazil Corner Store

Rank 2018Rank 2017 Sales 2018Sales 2017'+/- 2018
2018Land Rover6.7546.4764,3%

Rank 2018Rank 2017 Sales 2018Sales 2017'+/- 2018Share 2018
21General Motors434.364394.11210,2%17,6%
33Volkswagen Group377.535282.53733,6%15,3%
44Renault Nissan Alliance334.552267.69725,0%13,5%
56Ford Group228.197208.3149,5%9,2%
77Toyota Group200.949190.6365,4%8,1%
88Honda Motor131.592131.0860,4%5,3%
1010Mercedes Daimler14.36614.3410,2%0,6%

Rank 2018Rank 2017ModelSales 2018Sales 2017'+/- 2018
11Chevrolet Onix210.458188.65411,6%
22Hyundai HB20105.506105.5390,0%
33Ford KA103.28694.8938,8%
44Volkswagen Gol77.61273.9195,0%
55Chevrolet Prisma71.73568.9884,0%
657Volkswagen Polo69.5849.521630,8%
735Renault Kwid67.32022.576198,2%
88Fiat Strada67.22754.87022,5%
927Fiat Argo63.01127.925125,6%
1011Jeep Compass60.28449.18722,6%
117Toyota Corolla59.06266.188-10,8%
1210Fiat Toro58.47750.72315,3%
136Renault Sandero52.40167.344-22,2%
149Fiat Mobi49.49154.270-8,8%
1516Hyundai Creta48.97641.62517,7%
1612Honda HR-V47.95947.7750,4%
1722Nissan Kicks46.81233.46439,9%
1818Jeep Renegade46.34438.33020,9%
1914Volkswagen Saveiro45.92042.4148,3%
20205Volkswagen Virtus41.634-
2119Toyota Hilux39.27834.36814,3%
2213Volkswagen Fox/CrossFox39.26042.716-8,1%
2325Ford Ecosport34.49731.19510,6%
2417Volkswagen Voyage32.68340.822-19,9%
2523Hyundai HB20S32.15532.232-0,2%
2626Chevrolet S1031.76130.4384,3%
27205Fiat Cronos29.307-
2833Nissan Versa27.99323.37019,8%
2915Toyota Etios Hatch27.84741.986-33,7%
3030Honda Fit27.35925.3477,9%