Brazil. Volkswagen in fastastic shape (+13.4%) while market loses 1%

Brazil Vehicles Market

Brazil Vehicles Market in 2020 is almost stable. Indeed, year-to-date figures in February have been 376.928, down just 1%. Volkswagen gained the 2nd place, surging 13.4%, while Chevrolet is on top of the list with 18.4% of market share.

Economic Environment

Brazilian economy appeared to wane in the final quarter of last year after growth accelerated in the third quarter. Economic activity fell in December, while industrial output also declined in the same month. Moreover, retail sales in Q4 were disappointing, boding ill for private consumption in the quarter.

Looking at the first quarter of 2020, survey data revealed confidence was mixed at the outset of the year: In January, consumers were more downbeat, although businesses were more optimistic. Meanwhile, merchandise exports plunged to an over four-year low in January on a sharp contraction in manufactured goods.

The recent coronavirus outbreak could have a pronounced effect on external demand in Q1, particularly as commodity markets have been hard hit and China is a major trading partner for Brazil.

Market Trend

Brazilian vehicles market fell from a record of 3.6 million in the 2012, when ranked as 4th globally, below the 2 million in the 2016 (1.989.000 units) with a vertical unprecedented and unexpected fall.

The main reason behind the fall was the National Automotive Plan released in the 2013 which imposed to the manufacturers new standards in terms of contents, safety, emissions further reserving advantages to models local produced towards the imported from outside the region.

In addition, since 2014 the country economy is in difficulties and the previous decade political and social stability has left space to a political battle without limits, which penalized the expectations and the economic endeavor.

However, the domestic car market bottomed out in the first quarter 2017 when the volume was over 45% below the 2013 level and a new positive path was approached.

After ending the 2017 with a recovery of 9.2%, in the 2018 and in 2019 the market further improved reaching 2.65 million units.

In 2020, the market started on a flat trend. Indeed, year-to-date figures in February have been 376.928, down 1%.

In the recent years the market changed radically. Until the 2013 the top three brands, Volkswagen, Fiat and Chevrolet used to hold over 60% of market share, while actually these three brands count 48.5%, despite remaining the best selling brands in the market.

They have lost near 15 points of share in advantage of fast-growing brands, like Renault, Toyota, Hyundai, which are all currently holding 7.9% of share.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Chevrolet69.225-1,2%34.1450,8%18,4%17,7%
23Volkswagen61.11013,4%31.62822,4%16,2%16,4%
32Fiat52.439-4,5%26.543-7,6%13,9%13,8%
44Renault29.887-7,3%14.450-9,0%7,9%7,5%
56Toyota29.884-2,4%14.7683,9%7,9%7,7%
67Hyundai29.7293,6%16.4468,9%7,9%8,5%
75Ford29.508-7,1%15.080-2,8%7,8%7,8%
89Jeep18.7534,2%10.08610,9%5,0%5,2%
98Honda17.134-18,8%8.722-22,2%4,5%4,5%
1010Nissan15.38512,6%8.35616,7%4,1%4,3%
1111Citroen3.642-20,4%1.922-23,2%1,0%1,0%
1214Chery3.60756,1%1.92346,6%1,0%1,0%
1312Peugeot2.555-28,7%1.257-31,6%0,7%0,7%
1413Mitsubishi2.535-28,1%1.244-34,4%0,7%0,6%
1517BMW1.70713,7%91815,8%0,5%0,5%
1615Mercedes1.662-23,8%875-13,2%0,4%0,5%
1718Audi1.235-7,0%83048,2%0,3%0,4%
1819Volvo1.19713,4%65114,0%0,3%0,3%
1916Kia1.192-25,6%599-16,5%0,3%0,3%
2020Land Rover1.05920,3%55426,5%0,3%0,3%
2121Suzuki581-10,6%3320,0%0,2%0,2%
2223Iveco462-5,7%2300,0%0,1%0,1%
2322JAC440-13,7%2700,0%0,1%0,1%
2424Lifan4200,0%2100,0%0,1%0,1%
2525Troller36120,5%1500,0%0,1%0,1%
2627Porsche354152,9%284305,7%0,1%0,1%
2731Ram2951375,0%100,0%0,1%0,0%
2826Effa170-3,4%1200,0%0,0%0,1%
2927Lexus14070
3028Jaguar6030
3129Dodge4020
3129Subaru4020
3129Foton4020
3230ASA3015
3331Jinbei2010
3432Hafei126
3533Ferrari105
3634Great Wall84

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11F.C.A.71.999-2,0%36.894-3,1%19,1%19,1%
22General Motors69.225-1,2%34.1450,8%18,4%17,7%
33Volkswagen Group62.69913,3%32.74223,7%16,6%17,0%
44Renault Nissan Alliance47.827-3,3%24.060-3,5%12,7%12,5%
57Hyundai-Kia30.9212,0%17.0457,7%8,2%8,8%
66Toyota Group30.024-2,4%14.8383,8%8,0%7,7%
75Ford Group29.869-6,9%15.230-2,8%7,9%7,9%
88Honda Motor17.134-18,8%8.722-22,2%4,5%4,5%
99P.S.A.6.197-24,1%3.179-26,8%1,6%1,6%
1010Chery Automobile3.60756,1%1.92346,6%1,0%1,0%

Rank 2020Rank 2019ModelSales YTD 2020+/- YTD 2020February sales+/- February
11Chevrolet Onix35.115-5,7%17652-4,0%
22Ford KA21.7171,7%112355,5%
3158Chevrolet Onix plus17.8459123
43Hyundai HB2014.957-2,6%84024,3%
57Renault Kwid12.55216,2%58136,3%
69Volkswagen Gol11.97425,6%594430,2%
78Volkswagen Polo11.1108,4%5.51714,6%
85Fiat Argo10.711-7,6%5917-11,3%
96Fiat Strada10.609-6,5%5190-20,8%
1017Fiat Toro9.77432,7%447433,7%

(5957)

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