Brazil August. Toyota, Honda & Nissan decline in double-digits in a negative environment

Brazil Vehicles Market in August declined by 3.5% with sales at 230.718. Chevrolet kept dominating with 18.4% of share, while Volkswagen improved by 14.4%. Negative performances were scored by Toyota, Honda and Nissan, all declining in double-digits.

 

Economic Environment

Brazilian economy continued to flounder in the second quarter, after GDP contracted for the first time since the 2015–2016 recession in the first quarter. Industrial production plunged in June and exports fell over 10% in the same month, in part due to depressed demand from Argentina. That said, economic activity grew for the first time this year in May, suggesting that a technical recession may have been avoided.

Moreover, jobs were added in Q2, although increased labor participation kept the unemployment rate elevated nonetheless. Early data for the third quarter continues to point to weak momentum: The manufacturing PMI fell into contractionary territory in July, while both consumer and business confidence slipped.

 

Market Trend

Brazilian vehicles market fell from a record of 3.6 million in the 2012, when ranked as 4th globally, below the 2 million in the 2016 with a vertical unprecedented and unexpected fall, originated by the awful National Automotive Plan issued in the 2013 added by economic, social and political crisis. Having bottomed out in the Q1 2017, the market approached a new positive path. According to data reported by the Anfavea, the Brazilian Association of Car Manufacturers, despite still bad news from the political, economic and social landscape, in the 2017 light vehicles market improved 9.2% at 2.172.452 sales.

In the 2018, the market has fully recovered. The recovery of past year, have been confirmed with a growth of 13.8% this year, ending with 2.471.626 sales. Indeed, even if we are still far from the 2012 record, the market has even improved from last year, erasing the previous three years of decline.

The 2019 is keeping the previous year’s solid growth, as January improved 8.9% with sales at 191.241. February has been even more superb with a plus 25.2% and 189.850 sales, leading to year to date +16.3% and 380.602 units sold.

In March the market stopped its growth,  registering a slightly negative result (-0.3%). However, year-to-date registrations lead to a positive result (+10%) with 580.152 units.

In April, sales started growing again (+5.4%), even if slowly than the first two months of the year, registering 221.321 units. In May, the market gains a fantastic 20.1% with 234.173 units sold, while June, despite the positive trend, sees a reduction in speed (+8.9%) with 212.182 units.

In July, the market surged 11.4% with 232.246 units sold while in August lost 3.5% with sales at 230.718. Indeed, year-to-date figures are now at 1.712.048 (+8.7%).

 

Market Outlook

After the strong 2013-2016 fall and the last two years recovery, the Brazilian automotive industry is projected to slow down the recovery while the country is facing a new deal, under the last year appointed government. The industry is seen to grow during the 2019-2025 while several changes will modify the mix, the competitive landscape, the premium brands activities and the customers focus.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

 

Competitive Arena

At brand-wise, year-to-date  Chevrolet sold 304.948 vehicles (+14.2%) with 17.8% of market share.

In second place Volkswagen with 262.716 sales (+13.1%), ahead of Fiat with 235.233 units (+12.5%).

In fourth place Renault with 151.593 units (+13.6%), Ford with 141.340 (-4.7%), followed by Toyota with 140.445 (+11.1%), Hyundai with 138.349 (+1.9%), Honda with 85.617 units (-1.2%), Jeep with 83.345 (+19.9%) and in 10th place Nissan with 60.294 (-5.4%).

At model wise, the best-selling model is the Chevrolet Onix with 159.370 units (+24.3%), followed by the Ford Ka with 100.914 (+5%) and the Hyundai HB20 with 70.386.

Updated statistics on the Top 100 models ranking for current and previous years are available in the dedicated section.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Chevrolet304.94842.37014,2%1,9%17,8%18,4%
22Volkswagen262.71639.23013,1%14,4%15,3%17,0%
33Fiat235.23331.33312,5%-9,0%13,7%13,6%
46Renault151.59320.08413,6%-4,1%8,9%8,7%
54Ford141.34019.222-4,7%-8,4%8,3%8,3%
67Toyota140.44517.34011,1%-12,1%8,2%7,5%
75Hyundai138.34919.5271,9%-5,7%8,1%8,5%
88Honda85.6179.972-1,2%-17,6%5,0%4,3%
99Jeep83.34510.06119,9%-2,4%4,9%4,4%
1010Nissan60.2947.355-5,4%-21,8%3,5%3,2%
1113Citroen17.9842.18941,3%41,0%1,1%0,9%
1212Mitsubishi14.7771.845-0,5%-9,7%0,9%0,8%
1311Peugeot14.6501.898-10,5%-22,3%0,9%0,8%
1420Chery12.0611.731198,0%64,2%0,7%0,8%
1514Mercedes7.840898-15,6%-27,2%0,5%0,4%
1616BMW7.7441.0845,2%-3,9%0,5%0,5%
1715Kia6.286823-21,1%-22,7%0,4%0,4%
1817Audi5.403765-6,5%19,0%0,3%0,3%
1919Volvo4.86567420,0%-13,4%0,3%0,3%
2018Land Rover3.791618-21,3%14,0%0,2%0,3%
2121Suzuki2.678429-16,2%-9,5%0,2%0,2%
2224Iveco2.03426234,9%10,1%0,1%0,1%
2322JAC1.920240-39,8%-51,5%0,1%0,1%
2423Lifan1.6802103,3%33,8%0,1%0,1%
2525Troller1.17212214,4%-11,0%0,1%0,1%
2635Effa1.078160978,0%1500,0%0,1%0,1%
2730Lexus5607020,4%9,4%0,0%0,0%
2729Porsche5607017,6%79,5%0,0%0,0%
2827Jaguar24030-73,0%-74,6%0,0%0,0%
2928Subaru15616-68,3%-60,0%0,0%0,0%
3040Foton15220375,0%300,0%0,0%0,0%
3134Dodge145209,0%100,0%0,0%0,0%
3236ASA1201539,5%7,1%0,0%0,0%
3333Jinbei8010-63,5%-77,3%0,0%0,0%
3331Ram8010-76,3%-70,6%0,0%0,0%
3438Hafei436-24,3%-76,0%0,0%0,0%
3537Ferrari405-49,4%-50,0%0,0%0,0%
3641Great Wall29411,5%100,0%0,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11F.C.A.320.87741.69114,3%-7,4%18,7%18,1%
22General Motors304.94842.37014,2%1,9%17,8%18,4%
33Volkswagen Group268.67940.06512,7%14,6%15,7%17,4%
44Renault Nissan Alliance226.66429.2846,9%-9,6%13,2%12,7%
56Hyundai-Kia144.63520.3500,7%-6,5%8,4%8,8%
65Ford Group142.51219.344-4,5%-8,4%8,3%8,4%
77Toyota Group141.00517.41011,1%-12,0%8,2%7,5%
88Honda Motor85.6179.972-1,2%-17,6%5,0%4,3%
99P.S.A.32.6344.08712,1%2,3%1,9%1,8%
1014Chery Automobile12.0611.731198,0%64,2%0,7%0,8%

Rank 2019Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
11Chevrolet Onix1593702239624,3%2,9%
22Ford KA100914137335,0%-7,1%
33Hyundai HB207038681870,0%-23,3%
47Chevrolet Prisma56474725130,9%18,5%
58Renault Kwid56045745536,2%18,8%
65Volkswagen Gol53426784816,6%18,3%
76Fiat Strada50056672512,8%10,0%
89Fiat Argo49380656024,6%6,4%
94Volkswagen Polo450386815-3,2%4,1%
1017Jeep Renegade44025518847,1%16,2%
1111Fiat Toro4019353824,6%-12,8%
1210Jeep Compass390474843-1,4%-17,1%
1312Toyota Corolla366404621-3,1%-11,8%
1413Fiat Mobi3649554189,5%11,2%
1519Hyundai Creta36195664322,0%25,9%
1618Nissan Kicks35011388717,5%-18,9%
1715Honda HR-V3160640540,0%-19,3%
1814Renault Sandero306675347-7,7%38,2%
1920Volkswagen Virtus30109433416,9%-6,8%
2021Volkswagen Fox/CrossFox2709729795,2%-23,5%

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