Brazil April. Citroen soars +55.2%, while the market is back in positive

Brazil Vehicles Market, after the previous months’ sudden decline, in April, grew again +5.4%), registering 221.321 units sold. Chevrolet is still growing in double-digit. Volkswagen  got back the second place, overtaking Fiat. Citroen (+55.2%) marked an outstanding performance.

 

Economic Environment

Brazil’s high unemployment rate, which crept up in the October to January period, continues to plague household spending, while consumer confidence dropped to a six-month low in March. On a brighter note, industrial production grew solidly in February, despite plunging iron ore output following the Vale dam disaster.

On 20 March, the government presented details on changes to military pensions, a precondition for Congress to start debating the critical social security bill. However, the proposal underwhelmed expectations as changes to the military career path translated into a higher bill for wages, denting some savings from the reform.

 

Market Trend

Brazilian vehicles market fell from a record of 3.6 million in the 2012, when ranked as 4th globally, below the 2 million in the 2016 with a vertical unprecedented and unexpected fall, originated by the awful National Automotive Plan issued in the 2013 added by economic, social and political crisis. Having bottomed out in the Q1 2017, the market approached a new positive path. According to data reported by the Anfavea, the Brazilian Association of Car Manufacturers, despite still bad news from the political, economic and social landscape, in the 2017 light vehicles market improved 9.2% at 2.172.452 sales.

In the 2018, the market has fully recovered. The recovery of past year, have been confirmed with a growth of 13.8% this year, ending with 2.471.626 sales. Indeed, even if we are still far from the 2012 record, the market has even improved from last year, erasing the previous three years of decline.

The 2019 is keeping the previous year’s solid growth, as January improved 8.9% with sales at 191.241. February has been even more superb with a plus 25.2% and 189.850 sales, leading to year to date +16.3% and 380.602 units sold.

In March the market stopped its growth,  registering a slightly negative result (-0.3%). However, year-to-date registrations lead to a positive result (+10%) with 580.152 units.

In April, sales started growing again (+5.4%), even if slowly than the first two months of the year, registering 221.321 units. The year-to-date figures are 801.473 (+8.7%).

 

Market Outlook

After the strong 2013-2016 fall and the last two years recovery, the Brazilian automotive industry is projected to slow down the recovery while the country is facing a new deal, under the last year appointed government. The industry is seen to grow during the 2019-2025 while several changes will modify the mix, the competitive landscape, the premium brands activities and the customers focus.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

 

Competitive Arena

At brand-wise, year-to-date  Chevrolet sold 144.403 vehicles (+14.9%) with 18% of market share.

In second place Volkswagen with 116.116 sales (+7.7%) , ahead of Fiat with 109.021  units (+18.2%).

In fourth place Renault with 70.510 units (+17.8%), Ford with 67.531 (-3.1%),  followed by Toyota with 66.897 (+10%), Hyundai with 63.690 (-1.5%), Honda with 42.692 units (-4.5%), Jeep with 39.382 (+26.9%) and in 10th place Nissan with 28.937 (-9.8%).

At model wise, the best-selling model is the Chevrolet Onix with 75.132 units (+28.7%), followed by the Ford Ka with 47.401 (-7%) and the Hyundai HB20 with 34.741  (+3.4%).

Updated statistics on the Top 100 models ranking for current and previous years are available in the dedicated section.

Rank
2019
Rank
2018
BrandSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
Share
YTD 2019
Share
April
11Chevrolet144.40337.99014,9%12,3%18,0%17,2%
22Volkswagen116.11633.1327,7%9,2%14,5%15,0%
33Fiat109.02130.18918,2%7,0%13,6%13,6%
45Renault70.51019.22517,8%-4,9%8,8%8,7%
54Ford67.53119.486-3,1%-2,5%8,4%8,8%
67Toyota66.89719.60910,0%9,5%8,3%8,9%
76Hyundai63.69019.038-1,5%4,8%7,9%8,6%
88Honda42.69211.092-4,5%-1,8%5,3%5,0%
99Jeep39.38210.70026,9%17,8%4,9%4,8%
1010Nissan28.9376.640-9,8%-14,6%3,6%3,0%
1113Citroen9.1192.54242,7%55,2%1,1%1,1%
1211Peugeot7.1152.009-9,2%-6,0%0,9%0,9%
1312Mitsubishi7.0571.811-4,6%-6,4%0,9%0,8%
1418Chery5.1731.449283,8%340,4%0,6%0,7%
1514Mercedes4.2259790,4%-15,1%0,5%0,4%
1616BMW3.5691.11412,6%11,4%0,4%0,5%
1715Kia3.165853-23,1%-22,5%0,4%0,4%
1817Audi2.615708-2,3%6,3%0,3%0,3%
1919Volvo2.23056836,6%6,0%0,3%0,3%
2020Land Rover1.892542-23,3%-29,9%0,2%0,2%
2122Suzuki1.341359-12,7%-3,5%0,2%0,2%
2231Other1.2651.2862967,7%6588,2%0,2%0,6%
2321JAC658--55,1%-100,0%0,1%
2437Effa630-950,0%-100,0%0,1%
2523Lifan493--48,2%-100,0%0,1%
2624Iveco415--38,6%-100,0%0,1%
2735Dodge338-244,9%-100,0%
2825Troller250--51,4%-100,0%
2926Jaguar166--56,1%-100,0%
3028Lexus147--38,3%-100,0%
3130Porsche137--38,7%-100,0%
3229Subaru96--67,2%-100,0%
3338Ferrari82-73,6%-100,0%
3432Ram60--63,0%-100,0%
3533Jinbei58--42,5%-100,0%

Rank
2019
Rank
2018
GroupSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
Share
YTD 2019
Share
April
11F.C.A.149.29740.88920,1%9,0%18,7%18,6%
22General Motors144.40337.99014,9%12,3%18,0%17,3%
33Volkswagen Group118.86833.8407,4%8,9%14,9%15,4%
44Renault Nissan Alliance106.50427.6767,2%-7,5%13,3%12,6%
55Ford Group67.78119.486-3,5%-3,1%8,5%8,9%
67Toyota Group67.04419.6099,8%9,2%8,4%8,9%
76Hyundai-Kia66.85519.891-2,7%3,2%8,4%9,0%
88Honda Motor42.69211.092-4,5%-1,8%5,3%5,0%
99P.S.A.16.2344.55114,1%20,5%2,0%2,1%
1012Chery Automobile5.1731.449283,8%340,4%0,6%0,7%

Rank
2019
Rank
2018
ModelsSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
11Chevrolet Onix75.13219.61928,7%18,1%
22Ford KA47.40114.382-7,0%-11,7%
33Hyundai HB2034.74110.3863,4%8,2%
45Chevrolet Prisma27.2716.72618,5%1,4%
57Renault Kwid23.9817.31918,1%10,6%
64Volkswagen Gol23.3317.1807,5%31,8%
79Fiat Argo23.0766.83929,5%38,1%
88Fiat Strada22.7576.1286,1%-3,6%
918Jeep Renegade21.3875.71459,3%28,1%
106Volkswagen Polo20.4015.073-13,3%-12,7%
1110Jeep Compass17.8854.9301,7%7,0%
1212Fiat Toro17.8275.47814,4%6,6%
1317Nissan Kicks16.6084.1213,7%11,3%
1414Fiat Mobi16.5764.1790,2%-0,6%
1511Toyota Corolla15.9914.667-17,6%-17,6%
1616Honda HR-V15.6463.927-4,3%11,5%
1713Renault Sandero15.5253.9371,8%-32,3%
1815Hyundai Creta15.3994.38714,9%16,0%
1922Volkswagen Fox/CrossFox14.8323.50120,4%6,3%
2021Toyota Hilux14.1063.84622,3%19,4%
2120Volkswagen Virtus13.2463.46656,6%-10,3%
2219Volkswagen Saveiro12.0453.341-15,6%-25,6%
2343Toyota Yaris11.9473.1623011,2%723,4%
2449Toyota Yaris sedan10.5253.459
2523Ford Ecosport10.3332.7163,8%-7,4%
2624Volkswagen Voyage9.6362.945-6,6%4,2%
2725Hyundai HB20S9.4873.116-7,6%17,6%
2830Honda Fit9.1262.441-9,6%7,8%
2936Renault Logan8.8002.27540,8%-10,3%
3033Honda Civic8.2942.201-1,4%-20,3%

(2511)

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