Brazil car industry – February 2012 update

In 2005 market started to growth again and did it with exceptional speed, as confirmed by a 21% CAGR registered between 2005 and 2010, when the car market achieved the record of 3.328.242 units.

In 2010 Brazil become the 4th biggest global market surpassing Germany.

During the 2011 the growth started to reduce its speed. In particular the cars segment, during the summer 2011, showed a slightly decrease. The year closed at 3.425.000 registrations, only 100.000 or 2.9% up on previous year.

2012 started with a very positive +9.8% in January, but February declined by 8.9 and the cumulative data are flat over previous year.

The market is a permanent battle field for the Leadership between Fiat and Volkswagen, with GM third a couple of points of share below. Surprisingly GM started the year with the leadership of January, but the others two have immediately recovered. Cumulate February these three brands represents the 61.4% of the sales.

In the table below, the Top 20 Brands ranking:

  

February

2012

Cum

Feb 2012

Share Cum

Feb  2012

1

Fiat

55.434

107.336

22,0%

2

VW

50.246

101.304

20,7%

3

GM

38.733

91.583

18,7%

4

Ford

22.463

44.667

9,1%

5

Renault

16.131

32.747

6,7%

6

Nissan

7.599

15.986

3,3%

7

Toyota

6.586

14.305

2,9%

8

Hyundai

6.082

13.717

2,8%

9

Honda

7.252

13.319

2,7%

10

Citroen

4.994

10.867

2,2%

11

Peugeot

4.779

10.103

2,1%

12

Mitsubishi

3.665

7.648

1,6%

13

Kia

2786

5.634

1,2%

14

Chery

1471

3.129

0,6%

15

JAC

1477

2.942

0,6%

16

Hafei

994

2.028

0,4%

17

Land Rover

540

1.480

0,3%

18

Mercedes

622

1.419

0,3%

19

BMW

513

1.288

0,3%

20

Suzuki

400

931

0,2%

Since “ever” Volkswagen Gol is the Brazilians favorite car. In February it achieved 7.9 market share, with Fiat Uno on the shoulders, at 7.8%. The Top 10 Products count for 43.1% of the market, cumulative February.

In the table below the Top 20 models ranking:

Rank

Model

February 2012

Cumulative

February

2012

Share

February

2012

Share

Cumulative

Feb. 2012

1

VW Gol

18.597

37.647

7,9%

7,7%

2

Fiat Uno

18.341

36.059

7,8%

7,4%

3

Fiat Palio

11.558

22.947

4,9%

4,7%

4

Chevrolet Celta

8.656

21.513

3,7%

4,4%

5

VW Fox/ Cross Fox

10.561

20.105

4,5%

4,1%

6

Chevrolet Corsa Sedan

7.226

16.859

3,1%

3,5%

7

Fiat Strada

8.622

15.450

3,7%

3,2%

8

Ford Fiesta Hatch

8.280

15.161

3,5%

3,1%

9

VW Voyage

6.639

13.043

2,8%

2,7%

10

Renault Sandero

6.024

11.870

2,6%

2,4%

11

Chevrolet Agile

4.803

10.233

2,0%

2,1%

12

VW Saveiro

4.613

9.863

2,0%

2,0%

13

Chevrolet Cobalt

3.660

9.566

1,6%

2,0%

14

Fiat Siena

4.084

8.237

1,7%

1,7%

15

Ford Ka

3.703

7.750

1,6%

1,6%

16

Toyota Corolla

3.677

7.303

1,6%

1,5%

17

Chevrolet Prisma

2.867

6.763

1,2%

1,4%

18

Ford Fiesta Sedan

2.757

5.535

1,2%

1,1%

19

Chevrolet Cruze

2.827

5.489

1,2%

1,1%

20

Honda Civic

2.961

4.335

1,3%

0,9%

 

Brazilian Economic Environment  

Characterized by large and well-developed agricultural, mining, manufacturing, and service sectors, Brazil’s economy outweighs that of all other South American countries, and Brazil is expanding its presence in world markets. Since 2003, Brazil has steadily improved its macroeconomic stability, building up foreign reserves, and reducing its debt profile by shifting its debt burden toward real denominated and domestically held instruments. In 2008, Brazil became a net external creditor and two ratings agencies awarded investment grade status to its debt. After record growth in 2007 and 2008 (5.2 pct.), the onset of the global financial crisis hit Brazil in September 2008. Brazil experienced two quarters of recession, as global demand for Brazil’s commodity-based exports dwindled and external credit dried up, with GDP declining in 2009 by 0.6 pct. However recovery was immediate with a GDP growing 7.5 in 2010 and 2.8 in 2011.

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