Brazilian market report. October 2016

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Brazilian Cars Market in October hit the 31st y.o.y.fall. Volkswagen has lost 58% of sales falling in seventh place having stopped the production for over 120 days for troubles with a key supplier.

Market Outlook

Leading indicators for Q4 continue to show some improvement: consumer confidence rose in October and the manufacturing PMI recorded the best result since January. Meanwhile, the government is making progress on fiscal reforms. The constitutional spending cap was passed in the lower house last month and is set to face two votes in the Senate before year-end.

The domestic new vehicles sales in October have still been entrenched in the prolonged recession, recording a sharp decline for the thirty-first time in a row.

According to data released by the Anfavea, the Brazilian Association of Car Manufacturers, in October the sales have been 155.681, down 15.9%. Year to date October the total light vehicles sales fell down 21.9%, at 1.614.756 units.

As reported by Fernando Schiesser, Volkswagen keeps losing heavily  mainly due a serious commercial problem they had with a supplier, the Prevent Group. Eventually they cancelled the contract with Prevent, took back all the tooling and had to develop new production sources in a record time. So, Volkswagen stopped production for around 120 days and 100,000 vehicles were not manufactured in the period.

In addition, as reported by The Guardian, Volkswagen has appointed a historian to look into the car-maker’s actions during Brazil’s military dictatorship, following allegations it had allowed the torture of employees critical of the regime.

Competitive Arena

In the last month, Chevrolet retained the first step on the podium with 29.740 vehicles sold (-2.0%) with 19.1% of market share. Fiat was again in second place with 24.459 sales (-16.3%) ahead of Hyundai with 16.039 (-5.2%), Ford with 15.792 (-2.7%), Toyota with 14.034 (+4.6%), Renault with 12.131 (-12.0%) and Volkswagen with 10.643 (-58.5%).

As far as the Car Groups performance, the leader was FCA with 19.2% of market share, ahead of General Motors with 19.1%, Renault-Nissan with 11.2%, Hyundai-Kia with 10.9% and Ford with 10.2%.

The Chevrolet Onix was again the new the best-selling model with 14.087 sales (+26.6%) while the second was the Hyundai HB20  with 11.350 (-20.7%) ahead of the Ford Ka with 8.756 (+6.9%).

The Renault Sandero advanced in 4th place with 6.085 (+14.8%) followed by the Chevrolet Prisma with 5.313 (-15.4%), the Toyota Corolla with 5.119 (-9.0%), the Jeep Renegade with 4.810 (-14.4%), the Fiat Toro with 4.288 and the Fiat Strada with 4.234 (-30.0%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Brazil Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank OctRank 2016BrandSales OctSales 2016Var OctVar 2016Share OctShare 2016
11Chevrolet29.740275.817-2,0%-13,6%19,1%17,1%
22Fiat24.459248.461-16,3%-33,1%15,7%15,4%
34Hyundai16.039162.074-5,2%-3,9%10,3%10,1%
46Ford15.792146.727-2,7%-32,4%10,1%9,1%
55Toyota14.034147.7824,6%1,2%9,0%9,2%
67Renault12.131121.545-12,0%-18,2%7,8%7,5%
73Volkswagen10.643189.356-58,5%-38,7%6,8%11,7%
88Honda9.966100.479-20,3%-19,7%6,4%6,2%
99Nissan5.30448.02417,9%-5,8%3,4%3,0%
1010Jeep5.10645.319-11,1%59,1%3,3%2,8%
1113Mitsubishi2.04215.443-29,1%-56,3%1,3%1,0%
1211Peugeot1.80121.086-21,2%-5,6%1,2%1,3%
1312Citroen1.60619.989-25,3%-22,8%1,0%1,2%
1414Mercedes1.12610.583-39,4%-36,2%0,7%0,7%
1516BMW1.0299.694-35,8%-22,9%0,7%0,6%
1617Kia9968.85118,6%-33,7%0,6%0,5%
1715Audi8779.807-38,4%-29,2%0,6%0,6%
1818Land Rover4135.627-50,7%-21,8%0,3%0,3%
1924Chery3621.821-8,0%-62,4%0,2%0,1%
2022Jac2972.364-28,0%-49,4%0,2%0,1%
2119Volvo2712.839-9,7%1,0%0,2%0,2%
2220Lifan2642.832-31,8%-30,6%0,2%0,2%
2321Suzuki1932.817-48,4%-36,4%0,1%0,2%
2423Iveco1611.835-22,0%-18,9%0,1%0,1%
2525Troller1581.3225,2%-26,6%0,1%0,1%
2627Mini1409745,6%-32,5%0,1%0,1%
2726Dodge1031.24014,2%-33,5%0,1%0,1%

Rank OctRank 2016GroupSales OctSales 2016Var OctVar 2016Share OctShare 2016
11FCA29.879297.647-15,4%-26,4%19,2%18,4%
22General Motors29.754275.970-2,1%-13,7%19,1%17,1%
35Renault-Nissan17.435169.569-4,6%-15,0%11,2%10,5%
44Hyundai-Kia17.035170.925-4,1%-6,0%10,9%10,6%
57Ford15.950148.049-2,6%-32,4%10,2%9,2%
66Toyota14.086148.2904,6%1,3%9,0%9,2%
73Volkswagen11.621199.560-57,2%-38,3%7,5%12,4%
88Honda9.966100.479-20,3%-19,7%6,4%6,2%
99PSA3.40741.075-23,2%-14,8%2,2%2,5%
1010Mitsubishi2.04215.443-29,1%-56,3%1,3%1,0%

Rank OctRank 2016ModelSales OctoberSales YTD 2016Var OctVar 2016
11Chevrolet Onix14.087119.23126,6%20,6%
22Hyundai HB2011.35097.259-20,7%-27,1%
33Ford KA8.75681.3836,9%-22,3%
46Renault Sandero6.08549.85214,8%-21,6%
55Chevrolet Prisma5.31353.602-15,4%-4,5%
64Toyota Corolla5.11953.759-9,0%-2,7%
711Jeep Renegade4.81044.193-14,4%69,1%
814Fiat Toro4.28831.928
97Fiat Strada4.23449.491-30,0%-42,1%
108Fiat Palio3.82148.780-53,0%-51,3%
119Honda HR-V3.75847.732-31,0%23,6%
1225Fiat Mobi3.37220.465
1316Toyota Etios Hatch3.17231.183-30,1%-38,0%
1413Hyundai HB20S3.08636.960
1522Ford Ecosport2.78123.62119,2%-17,7%
1615Volkswagen Up!2.73631.308-27,4%-30,8%
1733Honda Civic2.69615.25946,8%-44,3%
1818Fiat Siena2.64928.411-35,4%-44,1%
1920Toyota Hilux2.46827.88913,9%2,1%
2024Chevrolet S102.43120.890-0,9%-25,4%
2123Honda Fit2.32822.611-25,6%-37,2%
2219Fiat Uno2.32728.062-57,4%-58,9%
2321Toyota Etios Sedan2.31824.845
2429Nissan Versa2.03417.51453,9%33,9%
2512Volkswagen Fox/CrossFox2.03338.308-52,8%-42,9%
2626Renault Duster1.96820.289-35,5%-29,4%
2728Chevrolet Spin1.93018.443-24,4%-18,0%
2810Volkswagen Gol1.86147.532-71,7%-31,9%
2931Renault Logan1.76917.225-13,6%-35,3%
3027Chevrolet Cobalt1.74918.63015,0%-3,1%
3134Ford Fiesta1.63413.639-38,9%-67,4%
3239Chevrolet Montana1.59511.113-2,6%-47,8%
3345Chevrolet Cruze Sedan1.4759.08984,4%-11,6%
3455Nissan Kicks1.4466.389
3536Ford Ranger1.36112.85766,6%-12,0%
3632Nissan March1.25915.435-18,4%-22,1%
3637Renault Oroch1.25911.66477,3%724,9%
3753Volkswagen Jetta1.2047.22848,8%-9,3%
3835Honda City1.05712.978-41,1%-39,7%
3942Ford Focus1.03410.587-64,1%-50,6%
4017Volkswagen Saveiro99630.331-73,1%-39,9%

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