Brazilian market report. October 2016

brazilian-cars-market Chevrolet-Chevelle_Slammer_Concept-2016

Brazilian Cars Market in October hit the 31st y.o.y.fall. Volkswagen has lost 58% of sales falling in seventh place having stopped the production for over 120 days for troubles with a key supplier.

Market Outlook

Leading indicators for Q4 continue to show some improvement: consumer confidence rose in October and the manufacturing PMI recorded the best result since January. Meanwhile, the government is making progress on fiscal reforms. The constitutional spending cap was passed in the lower house last month and is set to face two votes in the Senate before year-end.

The domestic new vehicles sales in October have still been entrenched in the prolonged recession, recording a sharp decline for the thirty-first time in a row.

According to data released by the Anfavea, the Brazilian Association of Car Manufacturers, in October the sales have been 155.681, down 15.9%. Year to date October the total light vehicles sales fell down 21.9%, at 1.614.756 units.

As reported by Fernando Schiesser, Volkswagen keeps losing heavily  mainly due a serious commercial problem they had with a supplier, the Prevent Group. Eventually they cancelled the contract with Prevent, took back all the tooling and had to develop new production sources in a record time. So, Volkswagen stopped production for around 120 days and 100,000 vehicles were not manufactured in the period.

In addition, as reported by The Guardian, Volkswagen has appointed a historian to look into the car-maker’s actions during Brazil’s military dictatorship, following allegations it had allowed the torture of employees critical of the regime.

Competitive Arena

In the last month, Chevrolet retained the first step on the podium with 29.740 vehicles sold (-2.0%) with 19.1% of market share. Fiat was again in second place with 24.459 sales (-16.3%) ahead of Hyundai with 16.039 (-5.2%), Ford with 15.792 (-2.7%), Toyota with 14.034 (+4.6%), Renault with 12.131 (-12.0%) and Volkswagen with 10.643 (-58.5%).

As far as the Car Groups performance, the leader was FCA with 19.2% of market share, ahead of General Motors with 19.1%, Renault-Nissan with 11.2%, Hyundai-Kia with 10.9% and Ford with 10.2%.

The Chevrolet Onix was again the new the best-selling model with 14.087 sales (+26.6%) while the second was the Hyundai HB20  with 11.350 (-20.7%) ahead of the Ford Ka with 8.756 (+6.9%).

The Renault Sandero advanced in 4th place with 6.085 (+14.8%) followed by the Chevrolet Prisma with 5.313 (-15.4%), the Toyota Corolla with 5.119 (-9.0%), the Jeep Renegade with 4.810 (-14.4%), the Fiat Toro with 4.288 and the Fiat Strada with 4.234 (-30.0%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Brazil Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Oct Rank 2016 Brand Sales Oct Sales 2016 Var Oct Var 2016 Share Oct Share 2016
1 1 Chevrolet 29.740 275.817 -2,0% -13,6% 19,1% 17,1%
2 2 Fiat 24.459 248.461 -16,3% -33,1% 15,7% 15,4%
3 4 Hyundai 16.039 162.074 -5,2% -3,9% 10,3% 10,1%
4 6 Ford 15.792 146.727 -2,7% -32,4% 10,1% 9,1%
5 5 Toyota 14.034 147.782 4,6% 1,2% 9,0% 9,2%
6 7 Renault 12.131 121.545 -12,0% -18,2% 7,8% 7,5%
7 3 Volkswagen 10.643 189.356 -58,5% -38,7% 6,8% 11,7%
8 8 Honda 9.966 100.479 -20,3% -19,7% 6,4% 6,2%
9 9 Nissan 5.304 48.024 17,9% -5,8% 3,4% 3,0%
10 10 Jeep 5.106 45.319 -11,1% 59,1% 3,3% 2,8%
11 13 Mitsubishi 2.042 15.443 -29,1% -56,3% 1,3% 1,0%
12 11 Peugeot 1.801 21.086 -21,2% -5,6% 1,2% 1,3%
13 12 Citroen 1.606 19.989 -25,3% -22,8% 1,0% 1,2%
14 14 Mercedes 1.126 10.583 -39,4% -36,2% 0,7% 0,7%
15 16 BMW 1.029 9.694 -35,8% -22,9% 0,7% 0,6%
16 17 Kia 996 8.851 18,6% -33,7% 0,6% 0,5%
17 15 Audi 877 9.807 -38,4% -29,2% 0,6% 0,6%
18 18 Land Rover 413 5.627 -50,7% -21,8% 0,3% 0,3%
19 24 Chery 362 1.821 -8,0% -62,4% 0,2% 0,1%
20 22 Jac 297 2.364 -28,0% -49,4% 0,2% 0,1%
21 19 Volvo 271 2.839 -9,7% 1,0% 0,2% 0,2%
22 20 Lifan 264 2.832 -31,8% -30,6% 0,2% 0,2%
23 21 Suzuki 193 2.817 -48,4% -36,4% 0,1% 0,2%
24 23 Iveco 161 1.835 -22,0% -18,9% 0,1% 0,1%
25 25 Troller 158 1.322 5,2% -26,6% 0,1% 0,1%
26 27 Mini 140 974 5,6% -32,5% 0,1% 0,1%
27 26 Dodge 103 1.240 14,2% -33,5% 0,1% 0,1%

Rank Oct Rank 2016 Group Sales Oct Sales 2016 Var Oct Var 2016 Share Oct Share 2016
1 1 FCA 29.879 297.647 -15,4% -26,4% 19,2% 18,4%
2 2 General Motors 29.754 275.970 -2,1% -13,7% 19,1% 17,1%
3 5 Renault-Nissan 17.435 169.569 -4,6% -15,0% 11,2% 10,5%
4 4 Hyundai-Kia 17.035 170.925 -4,1% -6,0% 10,9% 10,6%
5 7 Ford 15.950 148.049 -2,6% -32,4% 10,2% 9,2%
6 6 Toyota 14.086 148.290 4,6% 1,3% 9,0% 9,2%
7 3 Volkswagen 11.621 199.560 -57,2% -38,3% 7,5% 12,4%
8 8 Honda 9.966 100.479 -20,3% -19,7% 6,4% 6,2%
9 9 PSA 3.407 41.075 -23,2% -14,8% 2,2% 2,5%
10 10 Mitsubishi 2.042 15.443 -29,1% -56,3% 1,3% 1,0%

Rank Oct Rank 2016 Model Sales October Sales YTD 2016 Var Oct Var 2016
1 1 Chevrolet Onix 14.087 119.231 26,6% 20,6%
2 2 Hyundai HB20 11.350 97.259 -20,7% -27,1%
3 3 Ford KA 8.756 81.383 6,9% -22,3%
4 6 Renault Sandero 6.085 49.852 14,8% -21,6%
5 5 Chevrolet Prisma 5.313 53.602 -15,4% -4,5%
6 4 Toyota Corolla 5.119 53.759 -9,0% -2,7%
7 11 Jeep Renegade 4.810 44.193 -14,4% 69,1%
8 14 Fiat Toro 4.288 31.928
9 7 Fiat Strada 4.234 49.491 -30,0% -42,1%
10 8 Fiat Palio 3.821 48.780 -53,0% -51,3%
11 9 Honda HR-V 3.758 47.732 -31,0% 23,6%
12 25 Fiat Mobi 3.372 20.465
13 16 Toyota Etios Hatch 3.172 31.183 -30,1% -38,0%
14 13 Hyundai HB20S 3.086 36.960
15 22 Ford Ecosport 2.781 23.621 19,2% -17,7%
16 15 Volkswagen Up! 2.736 31.308 -27,4% -30,8%
17 33 Honda Civic 2.696 15.259 46,8% -44,3%
18 18 Fiat Siena 2.649 28.411 -35,4% -44,1%
19 20 Toyota Hilux 2.468 27.889 13,9% 2,1%
20 24 Chevrolet S10 2.431 20.890 -0,9% -25,4%
21 23 Honda Fit 2.328 22.611 -25,6% -37,2%
22 19 Fiat Uno 2.327 28.062 -57,4% -58,9%
23 21 Toyota Etios Sedan 2.318 24.845
24 29 Nissan Versa 2.034 17.514 53,9% 33,9%
25 12 Volkswagen Fox/CrossFox 2.033 38.308 -52,8% -42,9%
26 26 Renault Duster 1.968 20.289 -35,5% -29,4%
27 28 Chevrolet Spin 1.930 18.443 -24,4% -18,0%
28 10 Volkswagen Gol 1.861 47.532 -71,7% -31,9%
29 31 Renault Logan 1.769 17.225 -13,6% -35,3%
30 27 Chevrolet Cobalt 1.749 18.630 15,0% -3,1%
31 34 Ford Fiesta 1.634 13.639 -38,9% -67,4%
32 39 Chevrolet Montana 1.595 11.113 -2,6% -47,8%
33 45 Chevrolet Cruze Sedan 1.475 9.089 84,4% -11,6%
34 55 Nissan Kicks 1.446 6.389
35 36 Ford Ranger 1.361 12.857 66,6% -12,0%
36 32 Nissan March 1.259 15.435 -18,4% -22,1%
36 37 Renault Oroch 1.259 11.664 77,3% 724,9%
37 53 Volkswagen Jetta 1.204 7.228 48,8% -9,3%
38 35 Honda City 1.057 12.978 -41,1% -39,7%
39 42 Ford Focus 1.034 10.587 -64,1% -50,6%
40 17 Volkswagen Saveiro 996 30.331 -73,1% -39,9%

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