Brazilian Vehicle Market collapsed in August hit by price increase and structural sector weaknesses.

Brazilian Vehicle Market Brazilian Vehicle Market

Brazilian Vehicle Market collapsed in August hit by price increase and structural sector weaknesses. The market sentiment is deteriorating and the end of the year is projected very harsh. Pushed by new Corolla, Toyota was the only winner.

In August 2014 according to data released by Anfavea, the Brazilian Association of Car Manufacturers, total new Light Passengers Vehicles sold have been 259.152, falling down 17.0% compared with the correspondent month last year. This was the 6th year on year consecutive fall. Year to date sales have been 2.121.000, down 9.5% from year ago.

The Brazilian automotive sector is now living the deepest crisis since the market start developing almost 20 years ago with responsibility to be attributed at the government automotive strategy, supported by many Carmakers and by “Gurus” hidden inside consulting firm “expert” in the automotive sector.

Following years of sales pushed up by easy car loans and sustain to local producer, the recent Automotive National Plan, approved last year, is further improving local production capacity despite the current overcapacity, while increasing consumer’s price.

In short, to acquire space in the market all carmakers are forced to invest in local production. Unfortunately the market boom is over and the demand is weak and will stand low in the next future.

As far as August market performance, Fiat confirms to be stable in terms of market share (above 21%) losing 14.9% of volume compared with last year.  Volkswagen was back in second place losing “only” 13.1% taking advantage from the really bad month posted by Chevrolet, third with 38.790 sales, down around one third from August 2013.

The month was really hard with deep losses for Ford (4th with 22.856 sales, down 28.1%), Peugeot (12th with 2.744 sales, down 48.7%) and Jac (19th with 685 units, -51.5%).

Toyota in 7th place has scored a double digit growth with 16.690 sales thanks to the new Corolla sales at 5.944, up 47.3%.

As far as best-selling model, Fiat Palio (all versions) was again market leader with 14.665 sales, down 10.5% from year ago, followed by Volkswagen Gol (14.195, -37.2%) really a falling star, and Hyundai HB20 (13.667, +43.3%).

In the interactive tables below you can sort through the All-brands and Best-selling models:

Rank AugRank YTDBrandAug 2014Ytd 2014Aug YoY var. %Share Q1Share I HalfShare JulShare Aug
11Fiat56.185457.158-14,9%22,6%21,6%21,0%21,7%
22Volkswagen48.431375.928-13,1%17,5%17,6%17,5%18,7%
33Chevrolet38.790368.201-33,7%17,7%17,6%18,0%15,0%
44Ford22.586191.060-28,1%9,1%9,0%9,1%8,7%
56Renault19.139147.254-13,0%6,7%7,0%6,4%7,4%
65Hyundai18.314148.9145,4%6,6%6,9%7,7%7,1%
77Toyota16.690118.52210,1%4,7%5,3%6,3%6,4%
88Honda11.23783.794-6,1%3,8%3,9%3,9%4,3%
99Nissan5.96842.898-15,8%1,9%2,0%2,1%2,3%
1011Mitsubishi4.65637.6412,7%1,8%1,8%1,7%1,8%
1110Citroen3.94437.985-19,9%2,1%1,9%1,5%1,5%
1212Peugeot2.74428.360-48,7%1,6%1,4%1,1%1,1%
1313Kia1.93015.557-12,9%0,7%0,7%0,7%0,7%
1414BMW1.1789.358-28,8%0,5%0,5%0,4%0,5%
1515Mercedes1.1268.937-1,0%0,4%0,4%0,4%0,4%
1616Audi8897.8397,8%0,4%0,4%0,3%0,3%
1717Land Rover7996.226-11,5%0,3%0,3%0,3%0,3%
1819Chery7765.83611,8%0,3%0,3%0,2%0,3%
1918Jac6856.123-51,5%0,4%0,3%0,2%0,3%
2020Suzuki4883.851-13,5%0,2%0,2%0,2%0,2%
2121Lifan4462.94165,8%0,1%0,1%0,2%0,2%
2223Dodge3352.193-28,9%0,1%0,1%0,1%0,1%
2322Iveco2932.465-27,5%0,1%0,1%0,1%0,1%
2325Jeep2931.610-12,0%0,1%0,1%0,1%0,1%
2426Volvo2331.59625,9%0,1%0,1%0,1%0,1%
2527Mini1861.19222,4%0,1%0,1%0,1%0,1%
2628Troller12274310,9%0,0%0,0%0,0%0,0%
2732Subaru11758472,1%0,0%0,0%0,0%0,0%
2829SsangYong83698-41,5%0,0%0,0%0,0%0,0%
2935Porsche78476-25,7%0,0%0,0%0,0%0,0%
3034Mahindra7749220,3%0,0%0,0%0,0%0,0%
3133Shineray72539#DIV/0!0,0%0,0%0,0%0,0%
3130Rely72691-31,4%0,0%0,0%0,0%0,0%
3231Hafei57642-75,6%0,0%0,0%0,0%0,0%
3338Jaguar43225-4,4%0,0%0,0%0,0%0,0%
3436Jinbei32351-85,2%0,0%0,0%0,0%0,0%
3537Chrysler19226-82,7%0,0%0,0%0,0%0,0%
3641Geely1465#DIV/0!0,0%0,0%0,0%0,0%
3739Chana10137-93,9%0,0%0,0%0,0%0,0%
3840Lexus99112,5%0,0%0,0%0,0%0,0%
3944Maserati210#DIV/0!0,0%0,0%0,0%0,0%
3942Ferrari218#DIV/0!0,0%0,0%0,0%0,0%
3943Cadillac214#DIV/0!0,0%0,0%0,0%0,0%

Rank AugRank YtdModelAug 2014Ytd 2014Aug YoY var. %Share JulShare AugShare YTD
11Fiat Palio14.665123.223-10,5%6,1%5,7%5,8%
22Volkswagen Gol14.198122.156-37,2%5,1%5,5%5,8%
33Hyundai HB2013.667111.25243,3%5,8%5,3%5,2%
44Fiat Strada12.850100.75810,2%4,5%5,0%4,8%
55Ford Fiesta10.98299.478-34,5%4,8%4,3%4,7%
67Fiat Uno10.92281.586-22,4%3,4%4,2%3,8%
76Chevrolet Onix10.28591.333-0,4%5,0%4,0%4,3%
88Fiat Siena8.46972.342-33,2%3,2%3,3%3,4%
99Volkswagen Fox/CrossFox8.43866.212-19,2%2,6%3,3%3,1%
1010Renault Sandero7.27859.669-27,5%1,9%2,8%2,8%
1113Volkswagen Saveiro7.02248.72720,2%2,6%2,7%2,3%
1212Volkswagen Voyage6.84352.219-1,7%2,6%2,7%2,5%
1311Chevrolet Prisma6.71754.475-0,5%3,0%2,6%2,6%
1415Toyota Corolla5.94437.20347,3%2,2%2,3%1,8%
1518Volkswagen Up!5.84635.198#DIV/0!2,3%2,3%1,7%
1614Toyota Etios5.40439.888-14,9%1,9%2,1%1,9%
1723Honda Fit4.88029.43467,1%1,6%1,9%1,4%
1816Ford Ecosport4.73536.019-20,6%1,9%1,8%1,7%
1917Honda Civic4.57535.776-18,8%1,5%1,8%1,7%
2020Chevrolet Classic4.08531.490-45,5%1,8%1,6%1,5%
2122Renault Logan4.02729.75787,0%1,5%1,6%1,4%
2219Chevrolet S103.86133.292-10,0%1,6%1,5%1,6%
2324Chevrolet Cobalt3.62728.592-31,0%1,6%1,4%1,3%
2421Renault Duster3.47129.809-23,5%1,4%1,3%1,4%
2526Toyota Hilux3.36326.846-3,2%1,4%1,3%1,3%
2630Ford Focus3.07921.58844,8%1,0%1,2%1,0%
2728Chevrolet Spin2.99523.507-23,1%1,3%1,2%1,1%
2827Chevrolet Cruze2.46425.083-48,3%1,1%1,0%1,2%
2937Nissan March2.29213.722-0,3%0,7%0,9%0,6%
3031Citroen C32.27220.002-9,4%0,8%0,9%0,9%
3140Renault Clio2.23912.387-23,4%0,7%0,9%0,6%
3233Ford Ranger2.15315.834-11,1%0,8%0,8%0,7%
3334Fiat Fiorino1.97215.359106,7%0,8%0,8%0,7%
3435Peugeot 2081.79815.30521,3%0,6%0,7%0,7%
3529Chevrolet Montana1.75422.186-55,4%0,9%0,7%1,0%
3638Mitsubishi L2001.55413.038-11,4%0,6%0,6%0,6%
3732Fiat Punto1.55318.407-53,6%0,8%0,6%0,9%
3842Volkswagen Amarok1.44411.835-34,4%0,5%0,6%0,6%
3943Hyundai Tucson1.42411.75032,0%0,6%0,6%0,6%
4041Volkswagen Golf1.35911.94188,0%0,5%0,5%0,6%

(105)