Brazil full year 2016. Chevrolet leader in a falling market.

Brazilian Vehicles Market 2016

Brazilian Vehicles Market 2016 fell down for the fourth year in a row having lost over 1.6 million units from the 2012 record and landing below the 2 million units, the World’s 10th market. Chevrolet market leader.

Market Outlook

The smallest fall of GDP recorded in Q3 in over one year, confirmed that the economy is returning from rock bottom. However the economic dynamics remain feeble and the road to recovery is likely to be long. Leading indicators suggest that the economy is on weak footing in Q4: consumer confidence and the manufacturing PMI fell in November.

According to data released by the Anfavea, the Brazilian Association of Car Manufacturers, the new vehicles passenger’s sales in December hit the 24th y.o.y. drop down in a row, reporting 199.300 units (- 9.8%).

The domestic vehicles market remained afflicted by the heavy crisis even in 2016, hitting the 4th consecutive year of sharp decline.

The registrations had been 1.988.213 units (-19.7%), down almost 490.000 units compared to the 2015. Since the crisis start, the industry has lost over 1.6 million of annual sales, falling from the World’s fourth place to the current 10th.

Competitive Arena

In 2016, Jeep and Toyota were the only two brands within the top 10 with positive performance, while others increase were reported by Volvo and by Foton, Jaguar, Lexus and Alfa Romeo.

Losing less than the direct competitors, Chevrolet (-10.9%) was on the first step of the podium followed by Fiat (-30.5%) and Volkswagen (-36.5%), while among the worst performance there were Mitsubishi, Mercedes, Suzuki and Kia. 

The Chevrolet Onix was the best-selling model of the year with 153.372 units (+21.8%) ahead of the Hyundai HB20 with 121.616 (+10.2%) and the Ford Ka with 101.278 (-18.5%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Brazil Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2016BRANDSales DecemberSales 2016 FYVariation DecemberVariation 2016 FYShare DecemberShare 2016
11Chevrolet37.237345.874-1,9%-10,9%18,7%17,4%
22Fiat29.403305.008-21,6%-30,5%14,8%15,3%
33Volkswagen23.058228.458-10,5%-36,5%11,6%11,5%
44Hyundai18.088197.856-7,3%-3,3%9,1%9,9%
65Ford16.946180.324-2,3%-28,9%8,5%9,1%
56Toyota17.922180.2519,3%2,5%9,0%9,1%
77Renault14.049150.034-21,9%-17,4%7,0%7,5%
88Honda11.986122.559-20,4%-20,1%6,0%6,2%
109Nissan7.05860.92114,9%-0,5%3,5%3,1%
910Jeep7.76659.0589,2%41,3%3,9%3,0%
1111Peugeot2.70525.82613,9%-3,2%1,4%1,3%
1212Citroen2.64124.530-19,0%-22,2%1,3%1,2%
1313Mitsubishi2.30419.838-25,7%-51,7%1,2%1,0%
1414Mercedes1.30413.111-40,1%-34,7%0,7%0,7%
1515BMW1.26411.856-22,9%-25,2%0,6%0,6%
1616Audi1.10911.601-51,7%-33,9%0,6%0,6%
1717Kia96810.779-37,1%-32,3%0,5%0,5%
1818Land Rover5626.691-35,6%-24,1%0,3%0,3%
2120Volvo3313.456562,0%12,7%0,2%0,2%
2021Suzuki3333.448-24,3%-34,4%0,2%0,2%
2222Lifan3253.412-35,9%-31,8%0,2%0,2%
1923Jac5033.08392,0%-41,1%0,3%0,2%
2324Chery2452.502-8,0%-55,1%0,1%0,1%
2625Iveco1352.157-22,0%-19,3%0,1%0,1%
2526Troller1581.6575,2%-21,8%0,1%0,1%
3227Dodge461.38814,2%-30,3%0,0%0,1%
2428Mini2321.2835,6%-26,0%0,1%0,1%

Rank DecRank 2016GROUPSales DecemberSales 2016 FYVariation DecemberVariation 2016 FYShare DecemberShare 2016 FY
11FCA37.406368.511-16,7%-24,2%18,8%18,6%
22General Motors37.251346.055-1,9%-10,9%18,7%17,4%
33Volkswagen24.268240.658-13,8%-36,4%12,2%12,1%
44Renault-Nissan21.107210.955-12,6%-13,1%10,6%10,6%
55Hyundai-Kia19.056208.635-9,5%-5,4%9,6%10,5%
76Ford17.104181.981-2,2%-28,8%8,6%9,2%
67Toyota17.958180.8329,3%2,6%9,0%9,1%
88Honda11.986122.559-20,4%-20,1%6,0%6,2%
99PSA5.34650.356-5,1%-13,5%2,7%2,5%
1010Mitsubishi2.30419.838-25,7%-51,7%1,2%1,0%

Rank DecRank 2016ModelSales DecemberSales 2016Variation DecemberVariation 2016
11Chevrolet Onix18.432153.37222,2%21,8%
22Hyundai HB2012.221121.61632,9%10,2%
33Ford KA9.739101.27814,2%-18,5%
48Volkswagen Gol7.33060.04412,8%-27,4%
54Chevrolet Prisma6.81166.337-11,5%-5,7%
67Renault Sandero6.35363.228-23,8%-19,1%
76Fiat Palio6.27263.996-51,4%-47,7%
85Toyota Corolla6.01564.738-6,4%-3,9%
914Fiat Toro5.28841.283
109Fiat Strada4.97559.443-27,5%-39,7%
1112Hyundai HB20S4.66446.0235,1%-13,6%
1222Fiat Mobi4.55528.731
1310Honda HR-V4.31255.758-34,0%9,0%
1411Jeep Renegade3.99851.567-42,7%31,6%
1526Volkswagen Voyage3.97126.07453,9%-37,2%
1613Volkswagen Fox/CrossFox3.89343.727-52,2%-45,1%
1759Jeep Compass3.7086.599
1818Toyota Hilux3.67234.0315,5%3,4%
1916Toyota Etios Hatch3.65537.97424,2%7,5%
2015Volkswagen Up!3.38638.354-18,5%-28,4%
2123Honda Fit3.23828.439-6,6%-33,0%
2232Honda Civic3.06420.85747,2%-33,2%
2321Toyota Etios Sedan2.74229.79126,3%14,4%
2425Chevrolet S102.70726.558-12,2%-20,3%
2517Fiat Uno2.69834.626-57,1%-56,6%
2647Nissan Kicks2.66010.712
2728Renault Logan2.64723.70713,4%-23,8%
2827Renault Duster2.44225.373-14,7%-26,1%
2920Fiat Siena2.39833.478-48,3%-43,6%
3024Ford Ecosport2.26828.105-6,8%-17,0%
3129Chevrolet Spin2.26722.982-7,7%-16,0%
3219Volkswagen Saveiro2.26233.950-23,3%-40,1%
3331Nissan Versa2.22221.897-18,8%24,9%
3437Chevrolet Montana2.00614.76982,5%-37,6%
3530Chevrolet Cobalt1.86822.467-18,1%-2,6%
3633Ford Fiesta1.75218.623-40,9%-60,9%
3735Ford Ranger1.69415.81234,2%-6,3%
3840Toyota Hilux SW41.66612.168280,4%40,0%
3941Chevrolet Cruze Sedan1.56312.064137,2%4,5%
4034Nissan March1.53018.376-20,4%-20,2%

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