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Flash Reports

UK 2018. Brexit fever up, market down

British Vehicles Market Audi-e-tron-2020

British Vehicles Market in 2018 fell again 6.8% keeping the negative performance of past year, affected by the Brexit uncertainty and several measures targeting diesel-powered vehicles. The Ford Fiesta is the best-selling model for the 10th time in a row.

Economic Environment

British economy have lost momentum in the final quarter. In the three months to October, GDP growth slowed on lower car sales and a softer pharmaceutical sector, while retail sales declined in month-on-month terms for the second straight month in October. Meanwhile, in November the services PMI slipped to an over two-year low, due to slower expansions in new orders and employment, while sentiment among consumers worsened.

In contrast, the labor market remains a bright spot; in the three months to October, employment growth was solid, while nominal wage growth reached a near-decade high. On the political front, Prime Minister Theresa May recently called off the vote on the Brexit withdrawal agreement scheduled for 11 December, due to a lack of parliamentary support. She subsequently survived a no-confidence motion tabled by Conservative MPs.

Growth should be fueled next year by the looser fiscal stance and higher wages boosting private consumption. However, private fixed investment will likely remain subdued until there is greater clarity on the Brexit front. A failure to ratify the EU withdrawal deal before the UK departs the bloc in March 2019 is the key downside risk.

Market Trend

According to data released by the Royal Minister of Transportation, the 2018 was in line with the previous year, closing with the second consecutive fall negative performance. Indeed, the market has the year with 2.366.929 sales (-6.8%), largely influenced by the Brexit uncertainty affecting business prospects and consumer morale.

Moreover, several government measures targeting diesel-powered vehicles have affected the market, where diesel sales kept crumbling – down 29.6% – to the advantage of petrol sales, up 8.7%. However, Alternatively Fueled Vehicles (AFV) have boomed at 20.9%.

Sales 2014 Sales 2015 Sales 2016 Sales 2017 Sales 2018 ‘+/- 2018
2.476.435 2.633.483 2.692.786 2.540.977 2.366.929 -6,8%

Competitive Arena

In a couple of years, BREXIT will dramatically change the competitive landscape in Great Britain. In the last 50 years, the market has been dominated by two brands, Ford and the GM owned Vauxhall (sold to PSA in the 2017), but their empire is over.

Ford of Britain started the business in 1909 and has been the UK’s biggest-selling car and commercial vehicle brand for 34 and 45 consecutive years respectively until June 2018 when Volkswagen has taken the leadership for three consecutive months (but in September Ford was back on top).

Looking at the 2018 ranking, the market share of the leader has been further eroded and Ford led the line with 254.082 units (-11.6%), closing with 10.7% of market share.

In second place Volkswagen with 203.133 sales (-2.6%) having taken a safe gap over Opel (Vauxhall) actually third with 177.297 units (-9.1%).

In fourth place Mercedes with 172.238 (-4.8%) followed by BMW with 172.048 (-1.7%), Audi with 143.739 (-17.9%), Nissan with 102.637 (-32.1%), Toyota with 101.922 (-0.1%), Kia with 95.764 (+2.7%) and in 10th place Hyundai with 89.925 (-3.7%).

At model-wise, the 2018 best-selling car is the Ford Fiesta with 95.892 sales (+1.4%), ahead of the Volkswagen Golf with 64.829 (-13.1%) and the Opel Corsa with 52.915 (+0.3%).

As far as the UK Best Selling Cars ranking, see here the dedicated section.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within United Kingdom Corner Store.

Rank 2018 Rank 2017   Sales 2018 Sales 2017 ‘+/- 2018
1 1 Ford 254.082 287.396 -11,6%
2 2 Volkswagen 203.133 208.462 -2,6%
3 3 Opel 177.297 195.137 -9,1%
4 4 Mercedes 172.238 180.970 -4,8%
5 5 BMW 172.048 175.101 -1,7%
6 6 Audi 143.739 174.982 -17,9%
7 7 Nissan 102.637 151.156 -32,1%
8 8 Toyota 101.922 101.985 -0,1%
9 10 Kia 95.764 93.222 2,7%
10 9 Hyundai 89.925 93.403 -3,7%
11 12 Peugeot 81.043 82.226 -1,4%
12 11 Land Rover 77.907 82.653 -5,7%
13 13 Skoda 74.724 79.758 -6,3%
14 15 Mini 67.021 68.166 -1,7%
15 16 Seat 62.863 56.130 12,0%
16 14 Renault 62.168 69.110 -10,0%
17 17 Honda 52.570 53.901 -2,5%
18 19 Volvo 50.319 46.139 9,1%
19 18 Citroen 49.618 51.455 -3,6%
20 22 Mazda 39.602 39.092 1,3%
21 21 Suzuki 38.519 40.343 -4,5%
22 23 Jaguar 37.019 35.544 4,1%
23 20 Fiat 35.652 44.475 -19,8%
24 24 Dacia 24.169 25.149 -3,9%
25 25 Mitsubishi 21.156 16.092 31,5%
26 26 Porsche 12.437 14.051 -11,5%
27 27 Lexus 12.405 12.670 -2,1%
28 32 MG 9.049 4.441 103,8%
29 28 Smart 7.631 10.323 -26,1%
30 30 Jeep 6.114 6.380 -4,2%
31 32 Abarth 5.631 4.441 26,8%
32 29 DS 5.074 9.082 -44,1%
33 31 Alfa Romeo 4.161 4.997 -16,7%
34 36 Subaru 3.141 2.679 17,2%
35 34 SsangYong 2.754 3.590 -23,3%
36 37 Bentley 1.542 1.753 -12,0%
37 39 Aston Martin 1.455 1.471 -1,1%
38 38 Maserati 1.297 1.701 -23,8%
39 33 Tesla 787 4.368 -82,0%
40 35 Infiniti 750 3.515 -78,7%
41 41 McLaren 626 567 10,4%
42 45 Lamborghini 282 280 0,6%
43 46 Lotus 247 279 -11,5%
44 44 Morgan 244 334 -26,9%
45 42 Rolls-Royce 222 416 -46,7%
46 47 Ferrari 209 221 -5,4%
47 51 Alpine 142
48 49 Corvette 91 97 -6,2%
49 48 Cadillac 79 141 -44,0%
50 50 Chevrolet 41 70 -41,4%

Rank 2018 Rank 2017 Model Sales 2018 Sales 2017 ‘+/- 2018
1 1 Ford Fiesta 95.892 94.533 1,4%
2 2 Volkswagen Golf 64.829 74.605 -13,1%
3 5 Opel Corsa 52.915 52.772 0,3%
4 4 Nissan Qashqai 50.546 64.216 -21,3%
5 3 Ford Focus 50.492 69.903 -27,8%
6 7 Volkswagen Polo 45.149 47.855 -5,7%
7 8 Mini 44.904 47.669 -5,8%
8 10 Mercedes A Class 43.527 43.717 -0,4%
9 12 Ford Kuga 40.398 39.212 3,0%
10 11 Kia Sportage 35.567 39.683 -10,4%

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