Bulgarian Cars Market in 2016 posted the highest sales level since 2010, postingt the third increase in a string. Dacia remained the most popular brand, pushed up by Dokker. Great Wall is collapsing.
Market Outlook
The latest monthly indicators suggest that economic activity grew healthily in Q4 2016, after a somewhat disappointing 3.4% expansion in Q3, prompted by a less expansionary fiscal policy in H2. A strong labor market and resilient business sentiment helped pick up the slack in Q4. FocusEconomics Consensus Forecast panelists expect GDP to expand 3.1% in 2017.
Following the double digit growth of 2015, the cars market in 2016 showed a great performance, keeping the sales volume over 20.000 units for the third consecutive year. It was the highest sales level recorded after the drop down of 2010, registering 26.370 cars passenger (+8.5%). However, this improvement is still not sufficient to approach the market to the all time record established in 2003 with almost 153.000 units.
The light commercial vehicles had been 4.890, up 7.4%.
Competitive Arena
Dacia kept the leadership with 3.914 units (+6.4%) ahead of Renault with 3.778 (+19.4%) and Skoda with 2.908 (+9.9%). Lada was the best performer surging 61.7%, while Seat, Suzuki, Land Rover, Peugeot and Mercedes showed the highest increases of the year.
Great Wall posted the worst performance losing 43.3%, while Fiat and Volkswagen decline moderately.
The Dacia Dokker was the best selling model with 1.716 sales (+8.2%) followed by the Nissan Qashqai with 1.449 (+34.2%) and the Skoda Octavia with 1.289 (+28.4%).
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.
