Bulgaria 2017. Kia shines in a market up 19%

Bulgarian car sales

Bulgarian car sales ended the 2017 with a strong performance, up 19.8% from the previous year, thanks to the positive economic environment. Dacia is market leader but Koreans are gaining spaces, with Kia star of the year, up 123%.

Bulgarian economy appears to have lost some steam in the final quarter of the year. Growth in industrial production moderated in year-on-year terms in the first two months of Q4, and the unemployment rate edged up throughout the quarter, after declining in the first three quarters. Survey-based business and consumer confidence dipped in December as consumers’ assessments of current and future economic conditions deteriorated.

Bulgarian vehicles market in recent years has moderately recovered from the huge fall reported in the 2009. Market is improving since the 2013 and the 2017 will be the best in the last 5 years. Indeed, according to data reported by the Bulgarian Minister of Transportation, total light vehicles sales in the 2017 have been 37.435, up 19.8% from the previous year.

 Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV23.26522.83324.33128.85031.26037.43535.163

 2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV4,7%-1,9%6,6%18,6%8,4%19,8%-6,1%

At brand-wise, market leader was Dacia with 4.287 sales (+9.5%) and 11.5% of market share.

In second place Renault with 3.978 units (+5.3%) followed by Toyota with 2.980 (+10.6%), Kia with 2.965 (+123%), Skoda with 2.868 (-2.8%), Peugeot with 2.502 (+27.5%), Ford with 2.3151 (+7.3%), Volkswagen with 2.316 (-6.5%) and Nissan with 2.118 (+11.1%).

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within the Bulgaria Corner Store

Rank 2017Rank 2016BrandSales 2017Sales 2016Variation 2017Share 2017Share 2016
11Dacia4.2873.9149,5%11,5%11,9%
22Renault3.9783.7785,3%10,6%11,5%
34Toyota2.9802.69410,6%8,0%8,2%
410Kia2.9651.328123,3%7,9%4,0%
53Skoda2.8282.908-2,8%7,6%8,9%
67Peugeot2.5021.96227,5%6,7%6,0%
76Ford2.3512.1917,3%6,3%6,7%
85Volkswagen2.3162.477-6,5%6,2%7,6%
98Nissan2.1181.90711,1%5,7%5,8%
109Opel1.3181.351-2,4%3,5%4,1%
1113BMW1.09890820,9%2,9%2,8%
1212Hyundai1.0379756,4%2,8%3,0%
1311Citroen1.0241.033-0,9%2,7%3,2%
1415Mercedes1.01868049,7%2,7%2,1%
1516Audi86464534,0%2,3%2,0%
1622Volvo692234195,7%1,8%0,7%
1720Suzuki57834269,0%1,5%1,0%
1814Mazda573703-18,5%1,5%2,1%
1918Fiat46838820,6%1,3%1,2%
2019Lada3593463,8%1,0%1,1%
2123Honda33620365,5%0,9%0,6%
2217Land Rover312418-25,4%0,8%1,3%
2320Seat247342-27,8%0,7%1,0%
2421Great Wall185338-45,3%0,5%1,0%
2525Infiniti17113625,7%0,5%0,4%
2624Lexus145182-20,3%0,4%0,6%
27Porsche118
2826Mini112
2934Isuzu79
3027Mitsubishi73
3134Jeep67
3231Subaru56
3333Alfa Romeo50
3428Jaguar46
3532DS33
3630Maserati30
3734SsangYong17
3834Chevrolet4

Rank 2017Rank 2016GroupSales 2017Sales 2016Variation 2017Share 2017Share 2016
11Renault Nissan Alliance10.98610.1568,2%29,3%32,5%
22Volkswagen Group6.3736.3720,0%17,0%20,4%
33P.S.A.4.8774.37511,5%13,0%14,0%
45Hyundai-Kia4.0022.30373,8%10,7%7,4%
54Toyota M.C.3.1252.9286,7%8,3%9,4%
66Ford M.C.2.3512.1917,3%6,3%7,0%
77BMW1.2101.00220,8%3,2%3,2%
89Mercedes Benz1.01868049,7%2,7%2,2%
914Geely Group692234195,7%1,8%0,7%
1011F.C.A.61544937,0%1,6%1,4%

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