Canada August. Ford declining 9.2% while Toyota (+10.4%) & Ram (+15.6%) impress

Canada Auto Sales

Canada Auto Sales was flat in August with sales at 181.992 units sold. Ford – leading with 14.2% of share – was hit by 9.2% sales drop, while Toyota improved in double-digits. Ram surged to 15.6% and Kia gained the 9th position.

Economic Environment

Canadian economy likely gained momentum in the second quarter. GDP growth for May exceeded expectations, with the manufacturing sector expanding strongly, supported by normal production in the automobile industry following temporary shutdowns in April, while construction had another strong showing.

However, soft retail sales in Q2 suggest consumers remain wary despite the strong labor market. Looking at the third quarter, the economy seems to be losing some steam. In July, the unemployment rate rose, while confidence among small businesses fell as skilled labor shortages and weak domestic demand weighed on sales.

Market Trend

Canadian vehicles market in recent years scored a series of positive performances beating the all record for five consecutive years in the period 2012-2017, with a moderate but stable growth path. The series ended in the 2017 hitting the 2 million units milestone and ending at 2.04 million units.

In the 2018 the market kept a break with sales declining back below the 2 million.

Indeed, according to data released by the Canadian Transportation Authority, light vehicles sales were 1.998.532 (-2.2%), the second best level for this country.

In the 2019 the market did not change mood and the negative path was still alive. In January sales were reported at 111.176 units (-5.6%), the 11th consecutive month of decline. In February year-to-date sales were down 3.8% with 234.571 units sold.

Sales, in March, keep decreasing – despite speed reduction – by -1.5% with 184.150 units. Therefore, results for the first quarter were negative (-2.8%) and 418.721 registrations.

In April, the market keeps moving down (-4.6%) with 183.754 units, as well as in May in which it registers 203.242 units (-6.1%). In June sales fell down 9.4%, with 182.243 units sold.

In July, the market declined just 1.5% with 173.774, while in August was flat, with 181.992 units sold. Indeed, year-to-date figures are now at 1.344.113, down 3.9%.

Market Outlook

Despite of the current negative trend, the future of the Canadian light vehicles market is seen in positive. Sustained by one of the most solid economy in the World and by the need of fast replacement of the current circulating park, which has a CO2 average level among the worst world-wide, the market will deeply change in the period 2019-2025, while hitting new volume records.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, year-to-date Ford is still the market leader with 200.710 sales (-3.1%) and 14.9% of market share.

In second place Toyota with 148.097 sales (+5.9%) followed by Honda with 119.888 (-3.6%), Chevrolet with 105.304 (-12%), Hyundai with 91.231 (+3.7%), Nissan with 87.400 (-7.4%) and Ram with 66.589 (+3%)

Behind GMC with 55.378 (-16.2%) ahead of Kia with 53.906 (+2.9%) and in 10th place Jeep with 47.770 (-11.6%).

At model-wise, of course, the Ford F-Series dominates with 103.367 sales (+1.5%) followed by the Ram Pick up with 62.971 (+2.9%) and the Honda Civic with 44.306 (-11.4%).

Detailed data regarding the list of Best-selling 100 models is available in the dedicated section.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Ford200.71025.895-3,1%-9,2%14,9%14,2%
22Toyota148.09720.2865,9%10,4%11,0%11,1%
33Honda119.88816.542-3,6%-1,4%8,9%9,1%
44Chevrolet105.30414.806-12,0%1,2%7,8%8,1%
56Hyundai91.23113.2653,7%1,1%6,8%7,3%
65Nissan87.40011.226-7,4%-7,6%6,5%6,2%
78Ram66.5898.9143,0%15,6%5,0%4,9%
87GMC55.3788.059-16,2%-6,8%4,1%4,4%
911Kia53.9067.6402,9%3,0%4,0%4,2%
109Jeep47.7706.397-11,6%7,8%3,6%3,5%
1112Volkswagen46.0626.858-3,5%-2,4%3,4%3,8%
1210Mazda45.5746.408-13,5%-9,2%3,4%3,5%
1314Subaru37.2934.730-1,7%-6,1%2,8%2,6%
1413Dodge36.6914.911-8,2%36,0%2,7%2,7%
1515Mercedes29.8793.966-12,4%18,4%2,2%2,2%
1616BMW24.8183.023-3,9%-8,1%1,8%1,7%
1717Audi21.6183.166-16,3%2,1%1,6%1,7%
1818Mitsubishi17.8012.022-1,3%-16,3%1,3%1,1%
1919Lexus16.3332.1086,1%2,6%1,2%1,2%
2020Acura12.7731.828-3,0%-1,0%1,0%1,0%
2121Buick11.4981.644-5,4%4,4%0,9%0,9%
2227Tesla10.30065079,5%-32,3%0,8%0,4%
2322Cadillac9.6731.48216,5%22,2%0,7%0,8%
2423Infiniti7.5821.012-8,2%-15,7%0,6%0,6%
2525Land Rover6.638858-2,2%7,1%0,5%0,5%
2626Volvo6.6358305,5%0,4%0,5%0,5%
2728Porsche5.9028085,6%1,1%0,4%0,4%
2829Lincoln5.5767601,5%5,3%0,4%0,4%
2924Chrysler5.291708-34,2%113,9%0,4%0,4%
3030Mini4.013496-12,3%-20,8%0,3%0,3%
3131Jaguar2.660278-12,5%-21,7%0,2%0,2%
3233Genesis1.04314317,9%-22,7%0,1%0,1%
3332Alfa Romeo50066-53,9%-39,4%0,0%0,0%
3434Maserati41552-28,8%4,0%0,0%0,0%
3535Fiat28037-42,6%-47,9%0,0%0,0%
3642McLaren24030526,6%275,0%0,0%0,0%
3736Smart22721-3,8%-8,7%0,0%0,0%
3837Bentley1532010,9%11,1%0,0%0,0%
3939Lamborghini15219133,8%137,5%0,0%0,0%
4038Rolls-Royce80103,9%-16,7%0,0%0,0%
4141Aston Martin72930,9%12,5%0,0%0,0%
4240Ferrari68910,0%10,0%0,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Ford Group206.28626.655-3,0%-8,8%15,3%14,6%
22General Motors181.85325.991-11,8%-0,3%13,5%14,3%
34Toyota Group164.43022.3946,0%9,6%12,2%12,3%
43F.C.A.157.60421.094-6,7%18,3%11,7%11,6%
55Hyundai-Kia146.18021.0483,5%1,6%10,9%11,6%
66Honda Motor132.66118.370-3,5%-1,4%9,9%10,1%
77Renault Nissan Alliance112.78314.260-6,5%-9,5%8,4%7,8%
88Volkswagen Group73.88710.871-6,9%-0,7%5,5%6,0%
99Mazda45.5746.408-13,5%-9,2%3,4%3,5%
1010Subaru37.2934.730-1,7%-6,1%2,8%2,6%

Rank 2019Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
11Ford F-Series103367146001,5%-5,4%
22Ram pick-up6297189142,9%24,1%
33Honda Civic443066067-11,4%-17,6%
47Toyota RAV443688581922,4%16,8%
54Chevrolet Silverado385795469-3,6%9,0%
66Honda CR-V3854755781,9%14,9%
75GMC Sierra368985124-7,2%-3,0%
88Toyota Corolla334574788-0,4%5,0%
99Ford Escape276143163-11,1%-17,9%
1010Hyundai Elantra265654034-9,7%-14,7%
1111Nissan Rogue262763725-9,1%8,2%
1212Dodge Grand Caravan212822852-2,6%4,1%
1314Hyundai Tucson1994835183,8%25,4%
1417Mazda CX-5182252565-1,1%11,0%
1513Jeep Wrangler179452322-9,2%32,2%
1636Hyundai Kona17532232085,1%42,9%
1716Mazda3155261932-17,8%-28,5%
1822Chevrolet Equinox143801922-6,1%10,7%
1923Ford Edge1427619186,8%13,2%
2019Hyundai Santa fe136191557-18,7%-40,3%
2125Nissan Qashqai1312615371,2%-24,9%
2238Jeep Grand Cherokee12677159337,7%80,4%
2321Volkswagen Golf125091969-19,6%-6,5%
2426Volkswagen Tiguan124871949-0,2%-3,0%
2539Volkswagen Jetta11873179429,4%2,9%
2627Kia Sorento1181214062,6%15,8%
2729Ford Transit11414166511,7%-6,4%
2832Kia Forte11088172612,2%40,8%
2928Toyota Sienna1096512805,7%45,6%
3031Toyota Camry107889158,2%-28,2%

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