Canada September. Kia, Jeep & Dodge shine while market declines 4.4%

Canada Auto Sales

Canada Auto Sales lost 4.4% in September selling 167.544 units. The podium was unchanged, with Ford leading ahead of Toyota and Honda. Ram (+16.8%), Kia and Jeep impressed, while Dodge was hit by a large drop (-47%).

Economic Environment

Canadian economic growth surged in the second quarter, mainly driven by soaring export growth. However, fundamentals looked less impressive as domestic demand contracted due to a decline in investment and paltry household spending growth.

Turning to Q3, economic growth is seen slowing, as export growth wanes. Moreover, private spending should expand at a more modest pace as consumers remain wary of the future economic climate, as seen by July’s only slight uptick in retail sales, despite robust wage growth and a tight labor market. On the upside, the housing market continues to improve amid lower borrowing costs, which bodes well for residential investment in Q3.

Market Trend

Canadian vehicles market in recent years scored a series of positive performances beating the all record for five consecutive years in the period 2012-2017, with a moderate but stable growth path. The series ended in the 2017 hitting the 2 million units milestone and ending at 2.04 million units.

In the 2018 the market kept a break with sales declining back below the 2 million.

Indeed, according to data released by the Canadian Transportation Authority, light vehicles sales were 1.998.532 (-2.2%), the second best level for this country.

In the 2019 the market did not change mood and the negative path was still alive. In January sales were reported at 111.176 units (-5.6%), the 11th consecutive month of decline. In February year-to-date sales were down 3.8% with 234.571 units sold.

Sales, in March, keep decreasing – despite speed reduction – by -1.5% with 184.150 units. Therefore, results for the first quarter were negative (-2.8%) and 418.721 registrations.

In April, the market keeps moving down (-4.6%) with 183.754 units, as well as in May in which it registers 203.242 units (-6.1%). In June sales fell down 9.4%, with 182.243 units sold.

In July, the market declined just 1.5% with 173.774, while in August was flat, with 181.992 units sold. In September the market reported a negative performance (-4,4%) with 167.544 units sold, leading year-to-date figures at 1.511.657 (-4%).

Market Outlook

Despite of the current negative trend, the future of the Canadian light vehicles market is seen in positive. Sustained by one of the most solid economy in the World and by the need of fast replacement of the current circulating park, which has a CO2 average level among the worst world-wide, the market will deeply change in the period 2019-2025, while hitting new volume records.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand-wise, year-to-date Ford is still the market leader with 225.273 sales (-3.3%) and 14.9% of market share.

In second place Toyota with 164.996 sales (+4.5%) followed by Honda with 134.559 (-3.7%), Chevrolet with 118.572 (-11.4%), Hyundai with 103.149 (+3.5%), Nissan with 97.776 (-8%) and Ram with 75.059 (+4.4%)

Behind GMC with 63.253 (-15.4%) ahead of Kia with 60.133 (+4.1%) and in 10th place Jeep with 53.904 (-8.7%).

At model-wise, of course, the Ford F-Series dominates with 117.042 sales (+1.1%) followed by the Ram Pick up with 71.441 (+4.9%) and the Honda Civic with 49.601 (-11.6%).

Detailed data regarding the list of Best-selling 100 models is available in the dedicated section.

Rank 2019Rank 2018BrandSales Sept YTD 2019Sales Sept 2019+/- YTD 2019+/- Sept 2019Share YTD Sept 2019Share Sept 2019
11Ford225.27324.563-3,3%-4,6%14,9%14,7%
22Toyota164.99616.8994,5%-6,3%10,9%10,1%
33Honda134.55914.671-3,7%-5,0%8,9%8,8%
44Chevrolet118.57213.268-11,4%-5,6%7,8%7,9%
56Hyundai103.14911.9183,5%2,1%6,8%7,1%
65Nissan97.77610.376-8,0%-13,0%6,5%6,2%
78Ram75.0598.4704,4%16,8%5,0%5,1%
87GMC63.2537.875-15,4%-9,3%4,2%4,7%
911Kia60.1336.2274,1%15,3%4,0%3,7%
109Jeep53.9046.134-8,7%21,9%3,6%3,7%
1112Volkswagen52.1626.100-4,0%-7,8%3,5%3,6%
1210Mazda51.4175.843-12,5%-4,2%3,4%3,5%
1314Subaru42.0484.755-3,5%-15,4%2,8%2,8%
1413Dodge39.1932.502-12,3%-47,0%2,6%1,5%
1515Mercedes33.8854.006-10,7%4,8%2,2%2,4%
1616BMW28.7773.959-3,2%1,1%1,9%2,4%
1717Audi25.0713.453-13,8%5,3%1,7%2,1%
1818Mitsubishi20.1772.3760,5%15,5%1,3%1,4%
1919Lexus18.9342.6018,0%21,0%1,3%1,6%
2020Acura14.8252.052-3,5%-6,7%1,0%1,2%
2121Buick13.0801.582-6,6%-14,4%0,9%0,9%
2226Tesla10.95065044,9%-64,3%0,7%0,4%
2323Cadillac10.57089714,0%-7,8%0,7%0,5%
2422Infiniti8.7331.151-10,0%-20,3%0,6%0,7%
2525Land Rover7.570932-1,2%7,1%0,5%0,6%
2627Volvo7.5068716,2%12,0%0,5%0,5%
2728Porsche6.7968945,3%4,0%0,4%0,5%
2829Lincoln6.4208442,5%9,5%0,4%0,5%
2924Chrysler5.579288-35,0%-45,9%0,4%0,2%
3030Mini4.655642-12,1%-11,0%0,3%0,4%
3131Jaguar2.983323-13,2%-18,8%0,2%0,2%
3233Genesis1.18013718,8%26,9%0,1%0,1%
3332Alfa Romeo58383-51,1%-22,4%0,0%0,0%
3434Maserati45540-27,2%-4,8%0,0%0,0%
3535Fiat32343-41,1%-28,3%0,0%0,0%
3642McLaren27030483,2%275,0%0,0%0,0%
3736Smart24922-5,7%-21,4%0,0%0,0%
3837Bentley1732010,9%11,1%0,0%0,0%
3939Lamborghini17119134,2%137,5%0,0%0,0%
4038Rolls-Royce90101,1%-16,7%0,0%0,0%
4141Aston Martin81928,6%12,5%0,0%0,0%
4240Ferrari77910,0%10,0%0,0%0,0%

Rank 2019Rank 2018GroupSales Sept YTD 2019Sales Sept 2019+/- YTD 2019+/- Sept 2019Share YTD Sept 2019Share Sept 2019
11Ford Group231.69325.407-3,1%-4,2%15,3%15,2%
22General Motors205.47523.622-11,4%-7,6%13,6%14,1%
34Toyota Group183.93019.5004,9%-3,4%12,2%11,6%
43F.C.A.175.17317.569-6,1%-1,0%11,6%10,5%
55Hyundai-Kia164.46218.2823,8%6,4%10,9%10,9%
66Honda Motor149.38416.723-3,7%-5,2%9,9%10,0%
77Renault Nissan Alliance126.68613.903-6,9%-9,9%8,4%8,3%
88Volkswagen Group84.37310.486-6,4%-2,8%5,6%6,3%
99Mazda51.4175.843-12,5%-4,2%3,4%3,5%
1010Subaru42.0484.755-3,5%-15,4%2,8%2,8%

Rank 2019Rank 2018ModelSales YTD 2019Sales Sep. 2019'+/- YTD 2019'+/- Sep 2019
11Ford F-Series117.04213.6751,1%-1,75%
22Ram pick-up71.4418.4704,9%22,70%
33Honda Civic49.6015.295-11,6%-12,64%
47Toyota RAV449.4735.78520,6%8,78%
56Honda CR-V43.4644.9171,7%-0,12%
65Chevrolet Silverado43.3884.809-3,0%1,86%
74GMC Sierra41.8114.913-7,0%-5,63%
88Toyota Corolla37.3493.892-1,5%-9,57%
99Ford Escape30.8173.203-11,8%-16,91%
1010Hyundai Elantra30.1303.565-9,9%-11,58%
1111Nissan Rogue29.8683.592-7,7%3,61%
1214Hyundai Tucson23.0303.0824,7%11,02%
1312Dodge Grand Caravan22.9331.651-5,9%-34,82%
1417Mazda CX-520.8452.6200,7%15,06%
1515Jeep Wrangler19.9552.010-6,4%30,94%
1634Hyundai Kona19.6592.12781,2%54,02%
1716Mazda317.1951.669-18,8%-26,38%
1822Chevrolet Equinox15.9261.546-7,3%-16,61%
1923Ford Edge15.8701.5947,0%9,25%
2019Hyundai Santa fe15.1471.528-19,2%-23,02%
2126Volkswagen Tiguan14.5312.0440,3%3,02%
2225Nissan Qashqai14.4191.293-2,3%-27,77%
2342Jeep Grand Cherokee14.3381.66141,1%73,74%
2421Volkswagen Golf14.2101.701-19,3%-16,70%
2537Volkswagen Jetta13.2671.39423,7%-9,77%
2628Ford Transit13.0821.66811,6%11,27%
2727Kia Sorento12.9971.1853,7%16,18%
2835Kia Forte12.3081.22013,7%29,10%
2930Toyota Sienna12.0771.1127,5%29,45%
30118Nissan Kicks11.7961.602294,8%112,19%

(2022)

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