Canada Auto Sales lost 4.4% in September selling 167.544 units. The podium was unchanged, with Ford leading ahead of Toyota and Honda. Ram (+16.8%), Kia and Jeep impressed, while Dodge was hit by a large drop (-47%).
Economic Environment
Canadian economic growth surged in the second quarter, mainly driven by soaring export growth. However, fundamentals looked less impressive as domestic demand contracted due to a decline in investment and paltry household spending growth.
Turning to Q3, economic growth is seen slowing, as export growth wanes. Moreover, private spending should expand at a more modest pace as consumers remain wary of the future economic climate, as seen by July’s only slight uptick in retail sales, despite robust wage growth and a tight labor market. On the upside, the housing market continues to improve amid lower borrowing costs, which bodes well for residential investment in Q3.
Market Trend
Canadian vehicles market in recent years scored a series of positive performances beating the all record for five consecutive years in the period 2012-2017, with a moderate but stable growth path. The series ended in the 2017 hitting the 2 million units milestone and ending at 2.04 million units.
In the 2018 the market kept a break with sales declining back below the 2 million.
Indeed, according to data released by the Canadian Transportation Authority, light vehicles sales were 1.998.532 (-2.2%), the second best level for this country.
In the 2019 the market did not change mood and the negative path was still alive. In January sales were reported at 111.176 units (-5.6%), the 11th consecutive month of decline. In February year-to-date sales were down 3.8% with 234.571 units sold.
Sales, in March, keep decreasing – despite speed reduction – by -1.5% with 184.150 units. Therefore, results for the first quarter were negative (-2.8%) and 418.721 registrations.
In April, the market keeps moving down (-4.6%) with 183.754 units, as well as in May in which it registers 203.242 units (-6.1%). In June sales fell down 9.4%, with 182.243 units sold.
In July, the market declined just 1.5% with 173.774, while in August was flat, with 181.992 units sold. In September the market reported a negative performance (-4,4%) with 167.544 units sold, leading year-to-date figures at 1.511.657 (-4%).
Market Outlook
Despite of the current negative trend, the future of the Canadian light vehicles market is seen in positive. Sustained by one of the most solid economy in the World and by the need of fast replacement of the current circulating park, which has a CO2 average level among the worst world-wide, the market will deeply change in the period 2019-2025, while hitting new volume records.
Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.
Competitive Arena
At brand-wise, year-to-date Ford is still the market leader with 225.273 sales (-3.3%) and 14.9% of market share.
In second place Toyota with 164.996 sales (+4.5%) followed by Honda with 134.559 (-3.7%), Chevrolet with 118.572 (-11.4%), Hyundai with 103.149 (+3.5%), Nissan with 97.776 (-8%) and Ram with 75.059 (+4.4%)
Behind GMC with 63.253 (-15.4%) ahead of Kia with 60.133 (+4.1%) and in 10th place Jeep with 53.904 (-8.7%).
At model-wise, of course, the Ford F-Series dominates with 117.042 sales (+1.1%) followed by the Ram Pick up with 71.441 (+4.9%) and the Honda Civic with 49.601 (-11.6%).
Detailed data regarding the list of Best-selling 100 models is available in the dedicated section.
| Rank 2019 | Rank 2018 | Brand | Sales Sept YTD 2019 | Sales Sept 2019 | +/- YTD 2019 | +/- Sept 2019 | Share YTD Sept 2019 | Share Sept 2019 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Ford | 225.273 | 24.563 | -3,3% | -4,6% | 14,9% | 14,7% |
| 2 | 2 | Toyota | 164.996 | 16.899 | 4,5% | -6,3% | 10,9% | 10,1% |
| 3 | 3 | Honda | 134.559 | 14.671 | -3,7% | -5,0% | 8,9% | 8,8% |
| 4 | 4 | Chevrolet | 118.572 | 13.268 | -11,4% | -5,6% | 7,8% | 7,9% |
| 5 | 6 | Hyundai | 103.149 | 11.918 | 3,5% | 2,1% | 6,8% | 7,1% |
| 6 | 5 | Nissan | 97.776 | 10.376 | -8,0% | -13,0% | 6,5% | 6,2% |
| 7 | 8 | Ram | 75.059 | 8.470 | 4,4% | 16,8% | 5,0% | 5,1% |
| 8 | 7 | GMC | 63.253 | 7.875 | -15,4% | -9,3% | 4,2% | 4,7% |
| 9 | 11 | Kia | 60.133 | 6.227 | 4,1% | 15,3% | 4,0% | 3,7% |
| 10 | 9 | Jeep | 53.904 | 6.134 | -8,7% | 21,9% | 3,6% | 3,7% |
| 11 | 12 | Volkswagen | 52.162 | 6.100 | -4,0% | -7,8% | 3,5% | 3,6% |
| 12 | 10 | Mazda | 51.417 | 5.843 | -12,5% | -4,2% | 3,4% | 3,5% |
| 13 | 14 | Subaru | 42.048 | 4.755 | -3,5% | -15,4% | 2,8% | 2,8% |
| 14 | 13 | Dodge | 39.193 | 2.502 | -12,3% | -47,0% | 2,6% | 1,5% |
| 15 | 15 | Mercedes | 33.885 | 4.006 | -10,7% | 4,8% | 2,2% | 2,4% |
| 16 | 16 | BMW | 28.777 | 3.959 | -3,2% | 1,1% | 1,9% | 2,4% |
| 17 | 17 | Audi | 25.071 | 3.453 | -13,8% | 5,3% | 1,7% | 2,1% |
| 18 | 18 | Mitsubishi | 20.177 | 2.376 | 0,5% | 15,5% | 1,3% | 1,4% |
| 19 | 19 | Lexus | 18.934 | 2.601 | 8,0% | 21,0% | 1,3% | 1,6% |
| 20 | 20 | Acura | 14.825 | 2.052 | -3,5% | -6,7% | 1,0% | 1,2% |
| 21 | 21 | Buick | 13.080 | 1.582 | -6,6% | -14,4% | 0,9% | 0,9% |
| 22 | 26 | Tesla | 10.950 | 650 | 44,9% | -64,3% | 0,7% | 0,4% |
| 23 | 23 | Cadillac | 10.570 | 897 | 14,0% | -7,8% | 0,7% | 0,5% |
| 24 | 22 | Infiniti | 8.733 | 1.151 | -10,0% | -20,3% | 0,6% | 0,7% |
| 25 | 25 | Land Rover | 7.570 | 932 | -1,2% | 7,1% | 0,5% | 0,6% |
| 26 | 27 | Volvo | 7.506 | 871 | 6,2% | 12,0% | 0,5% | 0,5% |
| 27 | 28 | Porsche | 6.796 | 894 | 5,3% | 4,0% | 0,4% | 0,5% |
| 28 | 29 | Lincoln | 6.420 | 844 | 2,5% | 9,5% | 0,4% | 0,5% |
| 29 | 24 | Chrysler | 5.579 | 288 | -35,0% | -45,9% | 0,4% | 0,2% |
| 30 | 30 | Mini | 4.655 | 642 | -12,1% | -11,0% | 0,3% | 0,4% |
| 31 | 31 | Jaguar | 2.983 | 323 | -13,2% | -18,8% | 0,2% | 0,2% |
| 32 | 33 | Genesis | 1.180 | 137 | 18,8% | 26,9% | 0,1% | 0,1% |
| 33 | 32 | Alfa Romeo | 583 | 83 | -51,1% | -22,4% | 0,0% | 0,0% |
| 34 | 34 | Maserati | 455 | 40 | -27,2% | -4,8% | 0,0% | 0,0% |
| 35 | 35 | Fiat | 323 | 43 | -41,1% | -28,3% | 0,0% | 0,0% |
| 36 | 42 | McLaren | 270 | 30 | 483,2% | 275,0% | 0,0% | 0,0% |
| 37 | 36 | Smart | 249 | 22 | -5,7% | -21,4% | 0,0% | 0,0% |
| 38 | 37 | Bentley | 173 | 20 | 10,9% | 11,1% | 0,0% | 0,0% |
| 39 | 39 | Lamborghini | 171 | 19 | 134,2% | 137,5% | 0,0% | 0,0% |
| 40 | 38 | Rolls-Royce | 90 | 10 | 1,1% | -16,7% | 0,0% | 0,0% |
| 41 | 41 | Aston Martin | 81 | 9 | 28,6% | 12,5% | 0,0% | 0,0% |
| 42 | 40 | Ferrari | 77 | 9 | 10,0% | 10,0% | 0,0% | 0,0% |
| Rank 2019 | Rank 2018 | Group | Sales Sept YTD 2019 | Sales Sept 2019 | +/- YTD 2019 | +/- Sept 2019 | Share YTD Sept 2019 | Share Sept 2019 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Ford Group | 231.693 | 25.407 | -3,1% | -4,2% | 15,3% | 15,2% |
| 2 | 2 | General Motors | 205.475 | 23.622 | -11,4% | -7,6% | 13,6% | 14,1% |
| 3 | 4 | Toyota Group | 183.930 | 19.500 | 4,9% | -3,4% | 12,2% | 11,6% |
| 4 | 3 | F.C.A. | 175.173 | 17.569 | -6,1% | -1,0% | 11,6% | 10,5% |
| 5 | 5 | Hyundai-Kia | 164.462 | 18.282 | 3,8% | 6,4% | 10,9% | 10,9% |
| 6 | 6 | Honda Motor | 149.384 | 16.723 | -3,7% | -5,2% | 9,9% | 10,0% |
| 7 | 7 | Renault Nissan Alliance | 126.686 | 13.903 | -6,9% | -9,9% | 8,4% | 8,3% |
| 8 | 8 | Volkswagen Group | 84.373 | 10.486 | -6,4% | -2,8% | 5,6% | 6,3% |
| 9 | 9 | Mazda | 51.417 | 5.843 | -12,5% | -4,2% | 3,4% | 3,5% |
| 10 | 10 | Subaru | 42.048 | 4.755 | -3,5% | -15,4% | 2,8% | 2,8% |
| Rank 2019 | Rank 2018 | Model | Sales YTD 2019 | Sales Sep. 2019 | '+/- YTD 2019 | '+/- Sep 2019 |
|---|---|---|---|---|---|---|
| 1 | 1 | Ford F-Series | 117.042 | 13.675 | 1,1% | -1,75% |
| 2 | 2 | Ram pick-up | 71.441 | 8.470 | 4,9% | 22,70% |
| 3 | 3 | Honda Civic | 49.601 | 5.295 | -11,6% | -12,64% |
| 4 | 7 | Toyota RAV4 | 49.473 | 5.785 | 20,6% | 8,78% |
| 5 | 6 | Honda CR-V | 43.464 | 4.917 | 1,7% | -0,12% |
| 6 | 5 | Chevrolet Silverado | 43.388 | 4.809 | -3,0% | 1,86% |
| 7 | 4 | GMC Sierra | 41.811 | 4.913 | -7,0% | -5,63% |
| 8 | 8 | Toyota Corolla | 37.349 | 3.892 | -1,5% | -9,57% |
| 9 | 9 | Ford Escape | 30.817 | 3.203 | -11,8% | -16,91% |
| 10 | 10 | Hyundai Elantra | 30.130 | 3.565 | -9,9% | -11,58% |
| 11 | 11 | Nissan Rogue | 29.868 | 3.592 | -7,7% | 3,61% |
| 12 | 14 | Hyundai Tucson | 23.030 | 3.082 | 4,7% | 11,02% |
| 13 | 12 | Dodge Grand Caravan | 22.933 | 1.651 | -5,9% | -34,82% |
| 14 | 17 | Mazda CX-5 | 20.845 | 2.620 | 0,7% | 15,06% |
| 15 | 15 | Jeep Wrangler | 19.955 | 2.010 | -6,4% | 30,94% |
| 16 | 34 | Hyundai Kona | 19.659 | 2.127 | 81,2% | 54,02% |
| 17 | 16 | Mazda3 | 17.195 | 1.669 | -18,8% | -26,38% |
| 18 | 22 | Chevrolet Equinox | 15.926 | 1.546 | -7,3% | -16,61% |
| 19 | 23 | Ford Edge | 15.870 | 1.594 | 7,0% | 9,25% |
| 20 | 19 | Hyundai Santa fe | 15.147 | 1.528 | -19,2% | -23,02% |
| 21 | 26 | Volkswagen Tiguan | 14.531 | 2.044 | 0,3% | 3,02% |
| 22 | 25 | Nissan Qashqai | 14.419 | 1.293 | -2,3% | -27,77% |
| 23 | 42 | Jeep Grand Cherokee | 14.338 | 1.661 | 41,1% | 73,74% |
| 24 | 21 | Volkswagen Golf | 14.210 | 1.701 | -19,3% | -16,70% |
| 25 | 37 | Volkswagen Jetta | 13.267 | 1.394 | 23,7% | -9,77% |
| 26 | 28 | Ford Transit | 13.082 | 1.668 | 11,6% | 11,27% |
| 27 | 27 | Kia Sorento | 12.997 | 1.185 | 3,7% | 16,18% |
| 28 | 35 | Kia Forte | 12.308 | 1.220 | 13,7% | 29,10% |
| 29 | 30 | Toyota Sienna | 12.077 | 1.112 | 7,5% | 29,45% |
| 30 | 118 | Nissan Kicks | 11.796 | 1.602 | 294,8% | 112,19% |
(2022)
