Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes automobiles, headquartered in Ingolstadt, Bavaria, Germany. Since 1966 the brand is owned by Volkswagen Group. The company name is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “Audi” in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company. Actually, Audi manufactures vehicles in seven plants around the world, some of which are shared with other VW Group marques although many sub-assemblies such as engines and transmissions are manufactured within other Volkswagen Group plants.
Audi Global performance is back in positive territory after the flat 2017, mainly thanks to the +15% scored in China. The brands ranks as third among premium and is well performing in Canada, Japan while losing in Germany and France.
Audi Global Performance 2017 was disappointing and one of the worse among premium brands, losing 0.6% of sales. Many regions reported difficulties, with the sales in GCC area falling down over 40%. The A4 was the top model.