Chile. Chevrolet containing the losses (-6.2%) in market down in double-digits

Chilean Vehicles Market

Chilean Vehicles Market in 2020 is keeping the previous year’s negative trend. Indeed, year-to-date figures in February have been 57.057, down 10.9%. Chevrolet is still on top of the list with 10.2% of share, while the Kia and Suzuki are declining in double-digits.

 

Economic Environment

Chilean economy contracted for the first time in almost three years in the fourth quarter of 2019, as country-wide protests hampered the economy. On average, the economic activity index slid in Q4, likely on stifled household and capital spending, as hinted by record-low consumer and business confidence.

Turning to the first quarter of this year, economic conditions likely firmed up. A de-escalation of social tensions, increased government spending and less gloomy business sentiment in January hint that domestic conditions improved.

 

Market Trend

Chilean Vehicles Market hit a record in 2013 when sales reached 378.000 units, before to rapidly decline, hit by the economic crisis, at 282.232 in 2014, when the decline ended and a new positive cycle started. Sales grew up for four years arriving over the milestone of the 0.4 million units in the 2018, when a new all-time record was hit at 417.354 units.

During 2019, the economic and social environment deteriorated and the domestic light vehicles market was hit, closing the full year down in double-digits at 73.277 units.

In 2020, as reported by the local Association of Car Manufacturers, the market is keeping the previous year’s negative trend. Indeed, year-to-date figures in February have been 57.057, down 10.9%.

In recent years, the competitive landscape has deeply changed, as in 2010 three brands (Chevrolet, Nissan and Hyundai) were holding 29% of the market. Despite still being on top of the list, in Chevrolet is currently holding just 10.2% of share, followed by Kia and Suzuki, respectively with 8.1% and 7.8%.

Meanwhile, Hyundai has crumbled in 4th position, at 7.3%, just a few units ahead of Nissan.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
11Chevrolet5.836-6,2%2.596-6,7%10,2%10,4%
22Kia4.604-16,7%1.951-14,2%8,1%7,8%
33Suzuki4.459-13,0%1.880-13,4%7,8%7,5%
46Hyundai4.1402,2%18671,4%7,3%7,5%
54Nissan4.052-8,7%1.787-4,1%7,1%7,1%
65Toyota2.945-27,8%1.230-29,3%5,2%4,9%
79Peugeot2.397-19,9%1.205-12,7%4,2%4,8%
821MG2.341122,7%1179150,3%4,1%4,7%
98Ford2.290-24,2%987-27,4%4,0%3,9%
1010Mazda2.218-23,0%971-16,3%3,9%3,9%
1111Volkswagen2.064-1,5%831-12,1%3,6%3,3%
127Mitsubishi1.918-38,4%812-40,6%3,4%3,2%
1313Changan1.80816,7%78614,2%3,2%3,1%
1414JAC1.5551,6%533-20,0%2,7%2,1%
1512Renault1.375-25,5%624-14,6%2,4%2,5%
1617Chery1.265-0,7%532-3,6%2,2%2,1%
1715Great Wall1.104-23,3%520-24,5%1,9%2,1%
1819Citroen1.032-7,4%46615,3%1,8%1,9%
1920Subaru982-8,8%432-7,7%1,7%1,7%
2024SsangYong806-11,7%319-15,6%1,4%1,3%
2151Ram725#DIV/0!339#DIV/0!1,3%1,4%
2222Dongfeng675-33,4%298-34,9%1,2%1,2%
2318Mercedes665-43,9%261-45,3%1,2%1,0%
2432Brilliance609300,7%282196,8%1,1%1,1%
2526Maxus574-8,6%283-6,0%1,0%1,1%
2625Honda497-21,0%224-18,5%0,9%0,9%
2727Mahindra454-8,3%203-7,3%0,8%0,8%
2823Fiat449-51,9%202-52,9%0,8%0,8%
2928BMW434-11,6%186-23,1%0,8%0,7%
3051Haval3941780,7%0,7%
3116Jeep391-72,3%163-72,9%0,7%0,7%
3229Foton280-19,8%127-21,6%0,5%0,5%
3334Opel21266,9%7016,7%0,4%0,3%
3451Kyc2011090,4%0,4%
3530Volvo180-45,0%65-14,5%0,3%0,3%
3631Audi156-40,5%66-37,1%0,3%0,3%
3733Baic122-12,9%48-31,4%0,2%0,2%
3851FAW111450,2%0,2%
3951Seat101500,2%0,2%
4051Dodge85450,1%0,2%
4151JMC78270,1%0,1%
4238Geely678,1%4021,2%0,1%0,2%
4340Skoda6017,6%32-25,6%0,1%0,1%
4335Land Rover60-36,8%23-32,4%0,1%0,1%
4444ZX Auto55292,9%25257,1%0,1%0,1%
4537Mini40-38,5%250,0%0,1%0,1%
4641Lexus35-30,0%11-45,0%0,1%0,0%
4743DS3147,6%1220,0%0,1%0,0%
4839Porsche27-53,4%5-70,6%0,0%0,0%
4942Jaguar26-16,1%129,1%0,0%0,0%
5051Lifan17110,0%0,0%
5136ZNA14-81,3%7-73,1%0,0%0,0%
5245Mitsubishi Fuso1318,2%5-54,5%0,0%0,0%
5349Maserati12200,0%6200,0%0,0%0,0%
5447Iveco6-25,0%2-60,0%0,0%0,0%
5551Alfa Romeo510,0%0,0%
5650Ferrari30,0%0-100,0%0,0%0,0%
5746Chrysler1-90,0%1-80,0%0,0%0,0%
5751Lamborghini10,0%0,0%

Rank 2020Rank 2019BrandSales YTD 2020+/- YTD 2020Sales February+/- FebruaryShare YTD 2020Share February
12Hyundai-Kia8744-8,7%3818-7,2%15,3%15,3%
21Renault Nissan Alliance7968-17,2%3512-13,9%14,0%14,0%
33General Motors5836-6,2%2596-6,7%10,2%10,4%
44Suzuki4459-13,0%1880-13,4%7,8%7,5%
55P.S.A.3672-13,7%1753-5,5%6,4%7,0%
66Toyota Group2980-27,8%1241-29,5%5,2%5,0%
711SAIC Motor291573,6%146289,4%5,11%5,85%
89Volkswagen Group2.409-2,4%984-11,4%4,2%3,9%
97Ford Group2290-24,2%987-27,4%4,0%3,9%
108Mazda2218-23,0%971-16,3%3,9%3,9%

(2754)

Share: