Chile. Vehicle market down 10.6% in 2019

Chilean Vehicles Market

Chilean Vehicles Market in 2019 has declined, hit by economic and social difficulties, after reaching in 2018 the all-time sales record. Indeed, Total sales have been 373.277, down 10.6%. Chevrolet was still market leader despite losing near 8 points of share in 10 years.

Economic Environment

The economy is in the midst of a rocky fourth quarter as President Sebastian Piñera’s efforts to quell the protests that have engulfed the country since mid-October have so far proved unsuccessful. Amid the upheaval, the government proposed a rewriting of the constitution, while Congress approved a revised 2020 budget that ramps up public expenditure on pensions, healthcare and transport, and is projected to push the fiscal deficit to 2.9% of GDP from a previously planned 2.0% of GDP.

Available data since the start of the turbulence has been bleak, with economic activity contracting for the first time in two and a half years in October. This markedly contrasts the third quarter’s expansion, which saw the economy growing at the fastest pace of the year thanks to blistering fixed investment growth and a rebound in exports.

Market Trend

Chilean Vehicles Market hit a record in 2013 when sales reached 378.000 units, before to rapidly decline, hit by the economic crisis, at 282.232 in 2014, when the decline ended and a new positive cycle started. Sales grew up for four years arriving over the milestone of the 0.4 million units in the 2018, when a new all-time record was hit at 417.354 units.

During 2019, the economic and social environment deteriorated and the domestic light vehicles market was hit, closing the full year down in double-digits. Indeed, as reported by the local Association of Car Manufacturers, Total sales have been 373.277, down 10.6%.

A decade ago three brands (Chevrolet, Nissan and Hyundai) held 41% of market. In 2019 were declining and while Chevrolet was still on top of the ranking, its market share declined at 9.4% from 17.1% in the 2010, Hyundai has been overtaken by Kia, actually the second brand with 7.6% of share.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
11Chevrolet35.3953.348-2,1%9,52%10,48%
23Hyundai28.3022.734-13,5%7,61%8,56%
34Kia28.0132.379-13,6%7,54%7,45%
42Suzuki27.8802.478-16,1%7,50%7,76%
55Nissan26.7742.691-12,3%7,20%8,43%
66Toyota22.7991.543-23,9%6,13%4,83%
78Peugeot17.9111.315-6,9%4,82%4,12%
87Mazda16.8891.202-14,5%4,54%3,76%
911Mitsubishi16.5041.1305,0%4,44%3,54%
109Ford15.5201.061-16,0%4,17%3,32%
1110Volkswagen13.5711.061-14,8%3,65%3,32%
1212Renault9.901803-24,4%2,66%2,51%
1318Changan8.89674814,0%2,39%2,34%
1415JAC8.7397715,3%2,35%2,41%
1521Great Wall8.39573325,5%2,26%2,30%
1623MG8.38688955,1%2,26%2,78%
1714Jeep8.364674-0,1%2,25%2,11%
1813Citroen7.903716-11,0%2,13%2,24%
1916Chery7.178623-13,1%1,93%1,95%
2017Subaru6.851503-14,3%1,84%1,58%
2122Mercedes5.658387-13,6%1,52%1,21%
2219SsangYong5.398389-26,9%1,45%1,22%
2324Dongfeng5.3913232,3%1,45%1,01%
2420Fiat3.979233-42,0%1,07%0,73%
2525BMW3.574338-16,7%0,96%1,06%
2626Honda3.570288-15,0%0,96%0,90%
2728Maxus3.56726621,8%0,96%0,83%
2827Mahindra2.488169-18,4%0,67%0,53%
2929Foton2.463174-8,8%0,66%0,54%
3030Volvo2.011120-8,2%0,54%0,38%
3134Brilliance1.32029430,0%0,36%0,92%
3232Audi1.20462-36,3%0,32%0,19%
3337Opel1.0477758,4%0,28%0,24%
3431Baic94672-50,8%0,25%0,23%
3533FAW825654-35,3%0,22%2,05%
3639Land Rover54442-7,5%0,15%0,13%
3736Skoda49089-27,5%0,13%0,28%
3859Geely440270,12%0,08%
3940Mini37219-24,2%0,10%0,06%
4035Lifan360307-63,2%0,10%0,96%
4143Porsche330251,9%0,09%0,08%
4242ZNA26211-20,8%0,07%0,03%
4341Lexus25218-26,1%0,07%0,06%
4444Jaguar21715-27,7%0,06%0,05%
4559ZX Auto212-0,06%0,00%
4647DS1892750,0%0,05%0,08%
4746Mitsubishi Fuso1289-31,2%0,03%0,03%
4850Iveco811368,8%0,02%0,04%
4959KYC72640,02%0,20%
5048Chrysler605-25,0%0,02%0,02%
5149Proton46--22,0%0,01%0,00%
5255Alfa Romeo429425,0%0,01%0,03%
5349Maserati385-35,6%0,01%0,02%
5454Ferrari12120,0%0,00%0,00%

Rank 2019Rank 2018GroupSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
11Hyundai-Kia56.3155113-13,6%15,09%16,01%
22Renault Nissan Alliance54.7614929-9,8%14,67%15,43%
33General Motors35.3953348-2,1%9,48%10,48%
44Suzuki27.8802478-16,1%7,47%7,76%
56P.S.A.27.0502135-6,4%7,25%6,69%
65Toyota Group23.0511561-23,9%6,18%4,89%
77Mazda16.8891202-14,5%4,52%3,76%
88Volkswagen Group15.5951237-17,1%4,18%3,87%
99Ford Group15.5201061-16,0%4,16%3,32%
1010F.C.A.12.576940-20,0%3,37%2,94%

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