China 2015. New vehicles market again at record level

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Chevrolet-Traverse-2013-

China Auto Sales in 2015 hit the highest month ever booming 17% and ending a great Q4 pushed up by 50% small engine displacement tax cut. Honda was second and Nissan jumped in third, the best place ever.

Economic Outlook

Latest economic data suggest that the economy has slowly started to stabilize following the massive stimulus measures Chinese authorities had launched after the summer stock market crash. In November, retail sales continued to gain traction, while growth in all-important fixed-asset investment was stable for the first time since June.

On 30 November, the IMF decided to include the yuan in the Special Drawing Rights (SDR) basket. The yuan will join the elite currency club starting from 1 October 2016 and, while a strong immediate impact is not expected, this represents a major backing of China’s economic reforms.

Meanwhile, later this month, Chinese authorities will gather in the annual Central Economic Work Conference to set the tone for next year’s economic policies and establish the economic targets. Rekindling economic growth, measures to reactivate the property sector and a clearer roadmap for economic reforms are expected to be at the top of the agenda.

Market Outlook

Vehicles market rebounded in the Q4 2015 following the October 5th introduction of 50% tax cut on vehicles with engine displacements of 1.6 liter or smaller and flied up a whopping 18% in December to 2.85 million light vehicles, the highest sales month ever.

Indeed, according to data released by the C.A.A.M., (China Association of Automobile Manufacturers) the total new light passengers vehicles sold in December have been 2.845.0000, up 16.9% from December 2014.

The full year 2015 sales have been very near the 25 million, with 24.983.329 units, up 6.0% from the previous year, fixing the new All Time record at the highest level ever achieved by a single market.

China actually is not only the largest World automotive market but represents the 27.8% of global sales.

Competitive Arena

In December Volkswagen rushed up ending a wonderful Q4 with 235.776 sales (+29.4%), not enough to avoid to end the year down 2% from last year at 2.73 million units with market share declined at 10.9%.

Honda was second with 156.571 (+8.7%) ahead of the other Japanese Nissan advanced in third step with 135.692 sales (+53.4%) launching the new Lannia and with the Sylphy in the best ever place.

Wuling, in fourth  place sold 129.630 units (+0.4%), followed by Hyundai with 128.416 (+9.5%), Buick with 128.134 (+35.6%), Ford with 110.291 (+47.6%) and Toyota with 110.035 (-6.2%).

As far as the groups performance, the leader was again Volkswagen Group with market share dropped at 11.5%, followed by General Motors with 7.7%, Hyundai-Kia with 7.7% and SAIC  with 6.1%.

As far as the top best-selling models, the Wuling Hongguang was again the N°1 with 76.744 units (+1.1%) followed by the Baojun 730 with 47.690 (+51.5%), the Volkswagen Lavida with 44.478 (+57.6%), the Great Wall Haval H6 with 42.553 (+35.6%), the Nissan Sylphy with 41.802 (+27.0%) and the Hyundai Elantra with 37.134 (-10.4%).

As far as the full best-selling models ranking in the 2015, the details on the top 100 models are reported here.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

 

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