Citroen Global Performance in the 2017 was again very negative with sales felt 6.0%, dragged down by the horrible score in Asia. The brand is growing in South America and CIS markets. The C3 is the best-selling model by far.
Following the almost negative trend reported in the period 2010-2016 when the brand fell down 3.7% in average, during the 2017 Citroen has further lost with 1.032.000 global sales, down 6.0%.
At regional level, sales are growing fast in the Pacific (including Australia) (+49.3%), the C.I.S. (+24.4%) and Latin America (+13.9%) regions while are falling in Asia (including China, Korea, Japan and India) (-45.1%), North Africa and in the GCC.
At model wise, the best model was the C3 with 251.000 sales (+40.1%) followed by the Berlingo with 161.000 (+8.4%) and the C4 Picasso with 87.000 (-9.7%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Citroen Global Performance Report
In the period 2010-2016 Citroen global sales had one of the worse, losing 311.000 units, from 1.41 million in the 2010 to 1.10 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of -3.7%, while the industry CAGR in the period was +4.6%.
In this period, Citroen dropped down in the Global Car Brands Ranking losing 7 places in 25th place from the 18th.
Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 68.8% of total sales (it was 71.5% in the 2010). However, sales in Asia are improving share actually counting 23.7% (from 17.1%), while American sales declining at 5.5% of the total (from 9.4%).
In our report we figure out Citroen sales in 86 different countries, with forecast up to the 2022.
On top of all, in the 2016 there is France with 23.2% of global sales share (from 28.2% in the 2010), ahead of China with 22.6% (from 15.7%), United Kingdom with 8.2% (from 5.5%), Spain with 8.1% and Italy with 6.2%.
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| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 9 | 9 | Pacific | 1.736 | 2.591 | 49,3% | 0,3% | 2.510 |
| 7 | 7 | CIS | 4.877 | 6.067 | 24,4% | 0,6% | 6.703 |
| 3 | 3 | LatAm | 60.536 | 68.940 | 13,9% | 6,7% | 78.418 |
| 1 | 1 | UE | 721.788 | 766.036 | 6,1% | 74,2% | 791.699 |
| 6 | 6 | Levant | 7.950 | 8.223 | 3,4% | 0,8% | 8.802 |
| 8 | 8 | Africa | 3.731 | 3.832 | 2,7% | 0,4% | 4.027 |
| 10 | 10 | Asean | 820 | 783 | -4,5% | 0,1% | 799 |
| 4 | 4 | Europe East | 27.012 | 24.726 | -8,5% | 2,4% | 25.166 |
| 5 | 5 | Africa North | 18.302 | 13.592 | -25,7% | 1,3% | 15.634 |
| 11 | 11 | GCC | 315 | 212 | -32,7% | 0,0% | 219 |
| 2 | 2 | Asia | 251.394 | 137.982 | -45,1% | 13,4% | 151.329 |
| Total | 1.098.461 | 1.032.984 | -6,0% | 100,0% | 1.085.306 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Citroen C3 | 251.650 | 179.673 | 40,1% |
| 2 | 2 | Citroen Berlingo | 161.241 | 148.684 | 8,4% |
| 3 | 5 | Citroen C4 Picasso | 87.223 | 96.548 | -9,7% |
| 4 | 4 | Citroen C-Elysée | 85.945 | 121.027 | -29,0% |
| 5 | 6 | Citroen C4 Cactus | 64.442 | 80.375 | -19,8% |
| 6 | 3 | Citroen C4 | 62.833 | 129.334 | -51,4% |
| 7 | 8 | Citroen C1 | 55.263 | 65.415 | -15,5% |
| 8 | 9 | Citroen Jumper | 40.822 | 36.711 | 11,2% |
| 9 | 10 | Citroen Jumpy | 35.754 | 29.981 | 19,3% |
| 10 | 14 | Citroen C3 Aircross | 34.533 | 15.135 | 128,2% |
