Citroen. 2017 Global Sales down 6.0%

Citroen Global Performance

Citroen Global Performance in the 2017 was again very negative with sales felt 6.0%, dragged down by the horrible score in Asia. The brand is growing in South America and CIS markets. The C3 is the best-selling model by far.

Following the almost negative trend reported in the period 2010-2016 when the brand fell down 3.7% in average, during the 2017 Citroen has further lost with 1.032.000 global sales, down 6.0%.

At regional level, sales are growing fast in the Pacific (including Australia) (+49.3%), the C.I.S. (+24.4%) and Latin America (+13.9%) regions while are falling in Asia (including China, Korea, Japan and India) (-45.1%), North Africa and in the GCC.

At model wise, the best model was the C3 with 251.000 sales (+40.1%) followed by the Berlingo with 161.000 (+8.4%) and the C4 Picasso with 87.000 (-9.7%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Citroen Global Performance Report

In the period 2010-2016 Citroen global sales had one of the worse, losing 311.000 units, from 1.41 million in the 2010 to 1.10 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -3.7%, while the industry CAGR in the period was +4.6%.

In this period, Citroen dropped down in the Global Car Brands Ranking losing 7 places in 25th place from the 18th.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 68.8% of total sales (it was 71.5% in the 2010). However, sales in Asia are improving share actually counting 23.7% (from 17.1%), while American sales declining at 5.5% of the total (from 9.4%).

In our report we figure out Citroen sales in 86 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is France with 23.2% of global sales share (from 28.2% in the 2010), ahead of China with 22.6% (from 15.7%), United Kingdom with 8.2% (from 5.5%), Spain with 8.1% and Italy with 6.2%.

Please click on the product figure to see the Contents details.

Rank 2017Rank 2016 Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
99Pacific1.7362.59149,3%0,3%2.510
77CIS4.8776.06724,4%0,6%6.703
33LatAm60.53668.94013,9%6,7%78.418
11UE721.788766.0366,1%74,2%791.699
66Levant7.9508.2233,4%0,8%8.802
88Africa3.7313.8322,7%0,4%4.027
1010Asean820783-4,5%0,1%799
44Europe East27.01224.726-8,5%2,4%25.166
55Africa North18.30213.592-25,7%1,3%15.634
1111GCC315212-32,7%0,0%219
22Asia251.394137.982-45,1%13,4%151.329
Total1.098.4611.032.984-6,0%100,0%1.085.306
Rank 2017Rank 2016 Sales 2017Sales 2016Variation 2017
11Citroen C3251.650179.67340,1%
22Citroen Berlingo161.241148.6848,4%
35Citroen C4 Picasso87.22396.548-9,7%
44Citroen C-Elysée85.945121.027-29,0%
56Citroen C4 Cactus64.44280.375-19,8%
63Citroen C462.833129.334-51,4%
78Citroen C155.26365.415-15,5%
89Citroen Jumper40.82236.71111,2%
910Citroen Jumpy35.75429.98119,3%
1014Citroen C3 Aircross34.53315.135128,2%

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