Citroen Global Performance in recent years did not follow the global industry growth but in the 2018 was positive – up 1.6% – with sales at 1.1 million. Sales grew in double-digit in Italy and Spain, while China lost 11.3%. In the recently published study, focus2move team projects volumes at 1.2 million by the 2025.
Citroen is the 25th largest Brand in the World, gaining the second position within the P.S.A Group, but only a few units ahead of Opel.
Citreon is a French-based brand, concentrating the mix primarily in Europe, counting 70% of sales. During the 2010-2018 period of time, however, the Home market has declined (-28%) while positive performances were registered in Spain and Italy. Moreover, also Citroen’s second largest brand, China, has crumbled, losing almost 50%.
In the 2018 Citroen has sold 1.1 million light vehicles in the World, improving 1.6% from the previous year.
Since the 2010 the brand sales have lost 26% with a CAGR of -3,2%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Citroen has lost market share in this period. According to our study, in the period 2019-2025 Citroen will boost sales at 1.2 million units.
Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Citroen in the World since 2010, reporting in the just updated market research “Citroen Global Sales Performance 2010-2025” all sales broken down by region, country and model.
In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.
The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.