Tunisia 2014. Citroen is market leader

Citroen was market leader in Tunisia

In 2014 Citroen was market leader in Tunisia pushing sales at the best all time, despite the collapse of the former leader, Renault, down 30% from the previous year.

In 2014, according to data released by local sources, total light passenger vehicles sales in Tunisia had been 53.491, up 11.5% from the previous year.

As far as we know, last year was the best ever for the New Vehicle market in Tunisia, hitting the previous record scored in the 2012.

This was also the first time for the market above 50.000 units.

This is the only market in the World were the leader is Citroen!

The French brand registered 6.261 units last year (+17.2%) with a market share of 11.7%, gaining to spots from 2013.

Second was the Volkswagen with 5.016 sales (-5.4%) followed by Peugeot with 4.981 (-6.9%) and the former leader, Renault, collapsed by 30.5% at 4.638 units.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2014BrandSales DecSales 2014Dec Y.o.Y Var.F.Y. 2014 Y.o.Y. Var.Share 2013Share DecShare 2014
14Renault6184.6389,8%-30,5%13,9%11,6%8,7%
21Citroen5206.26173,3%17,2%11,1%9,8%11,7%
33Peugeot5004.9811,0%-6,9%11,2%9,4%9,3%
42Volkswagen4185.016-5,4%-5,4%11,1%7,8%9,4%
55Kia3293.97856,7%22,5%6,8%6,2%7,4%
66Fiat3273.5570,6%-4,4%7,8%6,1%6,6%
79Ford3102.5276,5%3,6%5,1%5,8%4,7%
813Dacia2601.53113,0%56,2%2,0%4,9%2,9%
97Isuzu2383.26813,9%30,1%5,2%4,5%6,1%
1010Toyota2082.49644,4%34,3%3,9%3,9%4,7%

Please consider to purchase the recently published research on this country featuring the recent performance by segment, brand and models Tunisian Car Market Insights

Wishing to receive a broader picture including the country evolution towards the 2020, you can require the development of the Tunisian Car Market 2020 Outlook

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