Croatia July. Opel roars (+98.9%), climbing a market up 8.3%

Croatian Auto market

Croatian Auto market grew 8.3% in July with 6.211 sales. The leader Volkswagen sharply declined (-25.8%) while Opel has overtaken Renault with a stunning 98.9%. Despite losing the market podium, impressive performance was scored also by Skoda, up a mammoth 56.7%.

 

Economic Environment

Croatian economy appears to have lost some momentum in Q2, albeit on the heels of a stronger-than-expected upturn in Q1. After growing robustly in April, industrial production nearly stagnated in May, weighed on by falling manufacturing output. Moreover, despite the unemployment rate tumbling to a record low in Q2, a sharp slowdown in real wage growth in May coupled with a fall in retail sales in the same month, the first in nearly five years, hint that household spending may have waned in Q2.

 

Market Trend

Croatian vehicles market hit the all-time record volume in the 2008 outpacing the 100.000 units for the first and only time, before to be swept up by the crisis, with volume rolled down at 33.000 in the 2013. Then a new pathway was taken, recovering year after year.

In the 2018, the strong demand supported the market to maintain momentum. Indeed, according to data released by the Croatian Minister of Transportation, the car passenger’s ended the year with registrations at 60.039 sales (+18.3%). Despite the WLTP introduction moved up and down the registrations data in single Q3 months, the year ended positively for the 5th time in a row.

The 2019 started  on the wrong foot as in January  the market – down 4% – recorded 3.549 sales. In February the trend was even worse with sales down 7.6% and 3.547 registration.

In March, market’s worsening conditions – 5.041 units (-19.9%) – led to year-to-date sales down 12.3% with 12.137 units.

In April, the market suddenly gained a fantastic 22.5% with 8.6633 units. In May the market, improved by 4.5% with 9.149 units sold, while in June sales went down 4.1% with 8.233 registrations.

In July, the market grew 8.3% with 6.211 sales, pulling year-to-date figures up 1.2% at 44.470.

 

Competitive Arena

At brand-wise, year-to-date Volkswagen placed first with 5.440 sales – down 16.7% – holding 12.2% of market share.

In second place Opel with 4.519 units, gaining 4.6% followed by Renault with 4.309 (-1.4%) and Skoda with 4.124 (+5.8%).

In fifth place, Dacia with 2.789 (+39.5%) followed by Peugeot with 2.766 (+11.4%), Suzuki with 2.570 (-5.5%), Hyundai with 2.082 (-4.2%), Citroen with 1.951 (+7.6%), Toyota with 1.833 (+22.7%).

At model-wise, the  is the market leader Skoda Octavia with 2.300 sales (+1.7%) followed by Renault Clio with 1.924 units sold (-12.6%) and the Volkswagen Golf with 1.399 sales (-11.5%).

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen5.440836-16,7%-25,8%12,2%13,5%
24Opel4.5197064,6%98,9%10,2%11,4%
32Renault4.309400-1,4%42,9%9,7%6,4%
43Skoda4.1247885,8%56,7%9,3%12,7%
58Dacia2.78936139,5%2,3%6,3%5,8%
66Peugeot2.76630111,4%14,9%6,2%4,8%
75Suzuki2.570428-5,5%0,5%5,8%6,9%
87Hyundai2.082338-4,2%-8,4%4,7%5,4%
99Citroen1.9511857,6%-22,6%4,4%3,0%
1011Toyota1.83322422,7%28,0%4,1%3,6%
1112Fiat1.510225-5,6%-46,3%3,4%3,6%
1210Ford1.405131-21,7%-1,5%3,2%2,1%
1317Seat1.39223519,4%41,6%3,1%3,8%
1413Audi1.130174-18,8%-6,5%2,5%2,8%
1514Kia1.1121252,5%-30,9%2,5%2,0%
1616Mazda99215810,7%11,3%2,2%2,5%
1715BMW987175-9,1%127,3%2,2%2,8%
1818Mercedes863115-2,8%49,4%1,9%1,9%
1919Nissan824919,3%-12,5%1,9%1,5%
2020Volvo3185184,9%112,5%0,7%0,8%
2122Mitsubishi2752535,5%56,3%0,6%0,4%
2225Jeep2527154,5%-22,2%0,6%0,1%
2321Honda2252812,5%-20,0%0,5%0,5%
2423Mini19917-18,1%54,5%0,4%0,3%
2528Land Rover16525200,0%257,1%0,4%0,4%
2624Smart15619-15,2%-24,0%0,4%0,3%
2726Alfa Romeo885-23,5%25,0%0,2%0,1%
2829Porsche68140,0%55,6%0,2%0,2%
2931Jaguar38952,0%350,0%0,1%0,1%
2930Infiniti3890,0%-100,0%0,1%0,0%
3027Subaru275-67,1%-68,8%0,1%0,1%
3133Tesla128200,0%700,0%0,1%
3232Lexus102-9,1%100,0%
3336SsangYong1

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen Group12.1542.047-6,9%2,9%27,3%33,0%
22P.S.A.9.2361.1927,2%39,3%20,8%19,2%
33Renault Nissan Alliance8.23587712,1%16,2%18,5%14,1%
44Hyundai-Kia3.194463-2,0%-15,8%7,2%7,5%
55Suzuki2.570428-5,5%0,5%5,8%6,9%
66F.C.A.1.8502371,6%-45,4%4,2%3,8%
78Toyota Group1.84322622,5%28,4%4,1%3,6%
87Ford Group1.405131-21,7%-1,5%3,2%2,1%
99BMW1.186192-10,8%118,2%2,7%3,1%
1011Mercedes Daimler1.019134-4,9%31,4%2,3%2,2%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
11Skoda Octavia2.3004601,7%66,7%
22Renault Clio1.924118-12,6%-9,2%
33Volkswagen Golf1.399226-11,5%-22,1%
48Opel Corsa1.2732406,2%135,3%
55Suzuki Vitara1.2672132,7%6,0%
612Dacia Duster1.26617449,3%104,7%
76Opel Astra1.250159-9,2%137,3%
87Renault Captur1.1589519,0%331,8%
911Citroen C31.1552514,8%-76,0%
1010Fiat 5001.0871626,7%-40,7%
1115Dacia Sandero1.04914456,3%53,2%
1230Opel Crossland X1.026201155,2%187,1%
139Volkswagen Tiguan800105-10,8%-48,3%
1419Hyundai i20785909,6%-44,1%
154Volkswagen Polo783118-52,2%-58,6%
1620Peugeot 208772803,3%166,7%
1713Suzuki SX4 S-Cross770131-3,8%-7,7%
1816volkswagen T-Roc7624512,7%-60,9%
1922Nissan Qashqai711698,1%-23,3%
2018Volkswagen Passat6771172,4%58,1%

(1598)

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