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Flash Reports

Croatia October. Sales up 10% with outlook positive

Croatian Auto market Skoda-Octavia_RS_245_Combi-2018

Croatian Auto market in October was back on the fast growing path – after the September break due to WLTP introduction effects. Sales were up 10% with annual speed near 20%, sustained by a florid economy and an almost positive outlook.

Economic Environment

Croatian healthy economic activity seems to have held up in the third quarter, following a solid second-quarter expansion that was chiefly driven by external demand. The labor market continued to improve, reflected by the unemployment rate hitting all-time lows in July and again in August. Despite inflation firming up recently, robust gains in nominal wages have propped up real household incomes, likely contributing to the modest rise in annual retail sales growth in July.

Strong consumer spending, underpinned by further tightening of the job market and brisk real wage growth, should keep the economy growing at a solid rate next year.

Market Trend

Croatian vehicles market hit the all-time record volume in the 2008 outpacing the 100.000 units for the first and only time, before to be swept up by the crisis, with volume rolled down at 33.000 in the 2013. Then a new pathway was taken, recovering year after year. According to data released by the Croatian Minister of Transportation, in the 2017 the car passenger’s sales have been 50.769 (+18.3%).

In the 2018, the strong demand supported the market to maintain momentum. The car passenger’s ended the Q1 at 13.829 sales (+27.2%), the Q2 at 24.39 (+14.6%) and the Q3 at 11.870 (+26.9%). The deadline of September 1st for introduction of WLTP emission standard, moved up and down the registrations data in single Q3 months. In fact, sales were reported in July at 5.737 (+39.1%), in August at 3.200 (+31.5%) and finally September at 2.933 (+4.9%).

In October sales were 4.007 (+10.6%) with Year to Date figures at 54.079 (+19.8%).

  Sales October ‘+/- Oct Sales YTD 2018 +/- YTD 2018 Sales 2018 est +/- 2018
Car 4.007 10,6% 54.079 19,8% 60.489 16,1%

Competitive Arena

At brand-wise, two brands are fighting for the leadership with the last year leader, Volkswagen actually on top with 8.159 sales (+26.4%) with market share at 14.7%.

In second place Renault with 5.308 units (+27.4%). In third place Opel with 4.903 (+11.7%) followed by Skoda with 4.842 (+8.3%),  Suzuki with 3.291 (+20.2%), Peugeot with 2.974 (+63.1%) and Hyundai with 2.748 (+28.6%).

Worldwide Harmonised Light Vehicle Test Procedure (WLTP)

The European Union has therefore developed a new test, called the Worldwide Harmonised Light Vehicle Test Procedure (WLTP).

The WLTP driving cycle is a test defined by the European Union defining new standard for vehicles with focus on CO2 emission and fuel consumptions. The test is divided into four parts with different average speeds: low, medium, high and extra high. Each part contains a variety of driving phases, stops, acceleration and braking phases.

For a certain car type, each powertrain configuration is tested with WLTP for the car’s lightest (most economical) and heaviest (least economical) version. WLTP was developed with the aim of being used as a global test cycle across different world regions, so pollutant and CO2 emissions as well as fuel consumption values would be comparable worldwide. However, while the WLTP has a common global ‘core’, the European Union and other regions will apply the test in different ways depending on their road traffic laws and needs.

WLTP will apply to all new car registrations from September 2018 when vehicles below the minimum index would not be registered within the European Union territory.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within Croatia Store.

Rank 2018 Rank 2017   Sales October ‘+/- Oct Sales YTD 2018 +/- YTD 2018 Sales 2018 est +/- 2018
1 1 Volkswagen 783 72,8% 8.159 26,4% 8.920 20,2%
2 4 Renault 371 -0,5% 5.308 27,4% 5.799 20,7%
3 3 Opel 150 5,6% 4.903 11,7% 5.204 10,6%
4 2 Skoda 358 6,5% 4.842 8,3% 5.127 7,9%
5 5 Suzuki 199 -18,4% 3.291 20,2% 3.777 17,2%
6 9 Peugeot 234 44,4% 2.974 63,1% 3.244 36,5%
7 7 Hyundai 265 35,2% 2.748 28,6% 3.144 20,4%
8 8 Dacia 165 -27,0% 2.428 23,8% 2.780 18,3%
9 11 Citroen 182 62,5% 2.249 38,9% 2.515 26,4%
10 6 Ford 163 -47,8% 2.145 -21,4% 3.104 -15,3%
11 12 Fiat 53 -10,2% 1.892 46,3% 2.056 30,1%
11 10 Toyota 176 13,5% 1.892 15,7% 2.159 13,8%
12 11 Audi 85 -4,5% 1.703 5,2% 1.931 5,8%
13 13 Kia 160 -6,4% 1.558 22,8% 1.796 16,7%
14 16 Seat 53 -50,5% 1.335 14,7% 1.406 12,8%
15 17 BMW 90 15,4% 1.301 16,6% 1.534 13,6%
16 14 Mazda 131 5,6% 1.245 5,0% 1.426 4,9%
17 15 Mercedes 85 -17,5% 1.077 -8,4% 1.237 -6,8%
18 18 Nissan 74 5,7% 966 23,2% 1.082 18,1%
19 20 Honda 38 100,0% 286 57,1% 324 32,7%
20 21 Mini 12 -29,4% 283 89,9% 303 44,5%
21 19 Volvo 45 200,0% 279 21,3% 327 16,8%
22 27 Mitsubishi 33 230,0% 275 298,6% 290 71,4%
23 24 Smart 9 0,0% 218 83,2% 239 43,2%
24 25 Jeep 31 342,9% 187 78,1% 197 42,1%
25 23 Alfa Romeo 10 11,1% 137 3,0% 147 3,9%
26 30 Subaru 12 300,0% 113 175,6% 119 61,4%
27 26 Land Rover 21 61,5% 89 0,0% 93 0,7%
28 28 Porsche 3 50,0% 81 55,8% 87 34,3%
29 29 Jaguar 12 500,0% 43 -12,2% 46 -12,1%
30 31 Infiniti 3 200,0% 28 7,7% 32 8,7%
31 32 Lexus 14 100,0% 14 50,0%
32 33 Tesla 5 25,0% 5 20,0%
33 22 Lancia 3 -97,8% 3 -4366,7%
33 35 Maserati 3 200,0% 3 66,7%
34 36 Rolls-Royce 1 1

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