Croatia 2023. Auto Market Roars Jumping 28.6%

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The 2023 Ford Ranger
The 2023 Ford Ranger

Croatian auto market in 2023 reported a total of 56,679 sales, a 28.6% increase compared to last year. December reported a 26.3% growth, with a total of 3,413 new sales.

Market Trend and Outlook

Croatian auto market in December 2023 grows for the 5th month in a row after losing 3.3% in July, with 3,413 new registrations (+26.3%). Yearly figures at 56,679 are up 28.6% from the previous year.

Looking at cumulative data from 2023 brand-wise, Skoda gains 1st  spot with 6,587 sales (+46.2%), followed by Volkswagen -down 1 spot- with 6,575 (+24.3%), Renault  -up 4 spots- with 5,862 sales (+124.4%), Kia -down 1 spot- with 3,955 units sold (+15.9%) and Dacia at 3,891 registrations (+21.0%).

Suzuki gains 3 spots, reaching the 6th place, with 3,370 sales (+88.8%), in front of Toyota -down 1 spot- at 3,185 (+8.4%) and Opel -down 4 spots- in 8th with 2,846 sales (-16.0%).

Hyundai loses 1 spot into 9th with 2,412 sales (+4.2%) and Audi -up 2 spots- closes the Top 10 with 2,393 new car registrations (+1.6%).

The best selling car is the Renault Clio up 197.1% and 8 spots from the previous year, followed closely by the Skoda Octavia up 28.9%.

Medium-Term Market Trend

The Croatian auto market from 2010 to 2013 presented an overall downtrend, falling 21.2% in 2012 and 17.1% in 2013 to 27,761 sales. From 2014 to 2019 the car passengers market continued to grow year by year reaching higher all-time highs 3 years in a row, finishing 2019 at a maximum of 61,999 sales.

The arrival of the pandemic in Europe strongly affected the Croatian market that fell 44.0% to 34,742 sales.

The drop in 2020 was not due to a structural problem in the industry in fact sales grew rapidly in 2021 reaching 45,283 new car registrations (+30.3%). In 2022 sales continued to increase but at a slower rate, with registrations by the end of the year reaching 44,082 (+2.7%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

 

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