Denmark. In 2019 the market has fully recovered

Danish Auto Sales

Danish Auto Sales in 2019 has recovered from the previous years’ decline. Indeed, Total sales have been 224.208 (+2.6%). Volkswagen has lost near 1% of share from last year, while the best performances were scored by AudiMazdaSeat and of course Tesla.

Economic Environment

Danish economic growth moderated in the third quarter, mainly due to a steeper fall in fixed investment, while exports also eased markedly. Private consumption, however, rebounded robustly in Q3 due to strong wage growth. Turning to the fourth quarter, the economy likely remains soft. Consumer and business confidence remained depressed in November and industrial production eased to a fourteen-month low in October. Furthermore, on the external front, merchandise exports contracted for the first time in three months in October amid muted growth in the Euro area.

 

Market Trend

Danish vehicles market experienced five years of consecutive records since the 2012 with the best ever sales volume achieved in the 2016 when car passenger’s sales have been 223.154 and light commercial vehicles 36.882. Then the market has lost propellent and in 2017 and 2018 marginally lost, however remaining around the best ever level with 2018 sales at 218.592 cars and 35.628 LCVs.

In 2019, the market registered a positive tone, under the expectations of car park renewal for the introduction of new hybrid and electric vehicles models. Indeed, Total sales have been 224.208 (+2.6%).

In the competitive landscape, the two top brands were declining. Indeed, the leader Volkswagen has lost near 1% of share from last year, while Peugeot declined by 8%. Behind, Skoda gained the 5th place, surging 15.2%. However, the best performances were scored by Audi, Mazda, Seat and of course Tesla.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales 2019Sales December+/- YTDShare 2019Share December
11Volkswagen31.1072.542-2,8%13,79%16,43%
22Peugeot19.1401.209-7,2%8,49%7,82%
33Toyota17.3329617,3%7,68%6,21%
44Citroen15.64649512,1%6,94%3,20%
56Skoda15.06799516,5%6,68%6,43%
65Ford12.550877-5,5%5,56%5,67%
78Mercedes12.0869655,2%5,36%6,24%
87Renault11.5531.039-6,8%5,12%6,72%
912Audi10.53966930,5%4,67%4,33%
1013Hyundai8.96174312,3%3,97%4,80%
1115BMW8.84689116,9%3,92%5,76%
1210Nissan8.440636-16,7%3,74%4,11%
1311Suzuki8.246221-12,1%3,66%1,43%
1414Kia7.8963442,0%3,50%2,22%
159Opel7.766164-27,4%3,44%1,06%
1616Mazda6.30257333,0%2,79%3,70%
1718Seat5.70726936,2%2,53%1,74%
1817Volvo5.54044819,1%2,46%2,90%
1931Tesla2.7346842747,9%1,21%4,42%
2019Fiat2.212148-14,5%0,98%0,96%
2120Dacia2.206868,9%0,98%0,56%
2221Honda1.26552-21,8%0,56%0,34%
2322Mitsubishi1.0927510,3%0,48%0,48%
2423Mini915141-3,4%0,41%0,91%
2524DS82511952,5%0,37%0,77%
2626Alfa Romeo37814-0,5%0,17%0,09%
2728Land Rover35532159,1%0,16%0,21%
2825Jaguar25916-47,9%0,11%0,10%
2927Subaru16019-55,7%0,07%0,12%
2930Jeep160852,4%0,07%0,05%
3029Porsche1311113,9%0,06%0,07%
3132Polaris34--41,4%0,02%0,00%
3140Man34-750,0%0,02%0,00%
3233Nilsson23543,8%0,01%0,03%
3337CF Moto16477,8%0,01%0,03%
3436Smart9--18,2%0,00%0,00%
3435Can-am95-30,8%0,00%0,03%
3534Eagle52-64,3%0,00%0,01%
3541Lamborghini5166,7%0,00%0,01%
3544Bentley510,00%0,01%
3637Garia42-55,6%0,00%0,01%
3639Ferrari4--20,0%0,00%0,00%
3735Maserati2--84,6%0,00%0,00%
3739Cectek2--60,0%0,00%0,00%
3744Hsun2-0,00%0,00%
3843Aeon110,0%0,00%0,01%
3843Linhai1-0,0%0,00%0,00%
3842Arctic Cat1--50,0%0,00%0,00%
3844Lexus110,00%0,01%

Rank 2019Rank 2018GroupSales 2019Sales December+/- 2019Share 2019Share December
11Volkswagen Group62.59544889,2%27,75%29,01%
22P.S.A.43.3771987-5,3%19,23%12,85%
33Renault Nissan Alliance23.2911836-8,8%10,32%11,87%
44Toyota Group17.3339627,3%7,68%6,22%
55Hyundai-Kia16.85710877,2%7,47%7,03%
66Ford Group12.550877-5,5%5,56%5,67%
77Mercedes Daimler12.0959655,1%5,36%6,24%
89BMW9.761103214,7%4,33%6,67%
98Suzuki8.246221-12,1%3,66%1,43%
1010Mazda6.30257333,0%2,79%3,70%

Rank 2019Rank 2018ModelSales 20192019 VarDecember SalesDecember var
12Nissan Qashqai7325-5,4%54336,4%
25Citroen C3691433,9%153-47,2%
31Peugeot 2086852-22,1%54262,8%
44Volkswagen Polo602710,4%39317,7%
56Toyota Yaris51943,6%33813,0%
68Renault Clio47397,0%257-52,1%
73Volkswagen Golf4573-26,3%266-46,9%
811Skoda Octavia45277,0%186-39,4%
912Toyota Aygo4169-0,2%201-12,2%
1020Citroen C1406842,1%13123,6%

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