Denmark July. Skoda surging 18.5% while Volkswagen held 14.2% of share

Danish Auto Sales

Danish Auto Sales in July kept a stable pace (+1.3%) with 16.713 units sold. Volkswagen held the crown with 14.2% of market share, despite declining in double-digits (-13.9%). The followers – Peugeot, Toyota and Citroen – all scored positive performances, while Skoda soared 18.5% gaining the 5th place.

 

Economic Environment

Danish economy appeared to fare well in the second quarter, underpinned by strong domestic demand. A red-hot labor market has stoked wages, which rose at a solid pace in Q1, and should have fed through to stronger consumer spending in Q2.

Moreover, the external sector improved from Q1, with merchandise exports increasing briskly in April and May. On the downside, the manufacturing PMI was entrenched in contractionary territory in May and June, dragged down by weaker new orders and production.

 

Market Trend

Danish vehicles market experienced five years of consecutive records since the 2012 with the best ever sales volume achieved in the 2016 when car passenger’s sales have been 223.154 and light commercial vehicles 36.882. Then the market has lost propellent and in 2017 and 2018 marginally lost, however remaining around the best ever level with 2018 sales at 218.592 cars and 35.628 LCVs.

The 2019 started under a good star and January improved 7% with 21.313 sales while forecast are positive for the entire year, under the expectations of car park renewal for the introduction of new hybrid and electric vehicles models. Indeed, even in February registrations went up 7.9%, leading to 18.647 sales.

In March, the market soars to a spectacular +33.2% with 26.310 units sold, improving significantly the previous month’s positive performances. The Q1’s result showed a gain of 16.4% with 66.270 registrations.

However sales registered large drops both in April, with 16.183 units (-13.5%) and in May with 19.074 (-15.5%). June registered a 8.8% sales’ drop, with 20.709 units sold.

In July, the market held a stable trend (+1.3%) with 16.713 sales, keeping year-to-date figures up 1.2%, with 138.949 units sold.

 

Market Outlook

Despite slower economic trend, the Danish market is foreseen moderately positive in the period 2019-2025, fueled by the introduction of more severe rules for vehicles emission and by the offer of a growing bulk of electric and hybrid vehicles. Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At brand wise, the year-to-date market leader is still Volkswagen selling 19.189 units (-2.5) with 13.8% of market share.

In second place Peugeot with 11.636 sales (-14.7%) followed by Toyota with 10.601 units (+6.6%).

In the fourth place, Citroen with 9.853 (+9.4%), Skoda with 9.850 (+25.5%), Ford with 8.312 (-4.5%), Renault with 7.891 (-2.7%) and Mercedes with 6.675 (+6.4%), Audi with 6.253 (+27.4%) and Suzuki with 5.435 (-13.3%).

At model-wise, the Nissan Qashqai is the best-selling model with 4.775 units (-15.1%) followed by the Citroen C3 with 4.523 (+48.8%) and the Peugeot 208 with 3.987 (-36%).

You could have access here to the Danish Best Selling Cars and to the previous years reports.

Rank 2019Rank 2018BrandSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen19.1892.377-2,5%-13,9%13,8%14,2%
22Peugeot11.6361.522-14,7%9,3%8,4%9,1%
33Toyota10.6011.2896,6%1,8%7,6%7,7%
44Citroen9.8531.2899,4%9,4%7,1%7,7%
56Skoda9.8501.04525,5%18,5%7,1%6,3%
65Ford8.312840-4,5%-11,9%6,0%5,0%
77Renault7.891642-2,7%5,6%5,7%3,8%
88Mercedes6.6757786,4%17,9%4,8%4,7%
912Audi6.25392627,4%55,1%4,5%5,5%
1011Suzuki5.435569-13,3%-17,4%3,9%3,4%
1110Nissan5.404732-26,4%-21,8%3,9%4,4%
1213Hyundai5.34862022,2%-5,8%3,8%3,7%
1315BMW5.13776418,5%29,3%3,7%4,6%
1414Kia4.9395870,5%-17,4%3,6%3,5%
159Opel4.730782-34,1%-15,3%3,4%4,7%
1616Mazda3.68931537,5%-0,3%2,7%1,9%
1718Seat3.49842630,5%37,4%2,5%2,5%
1817Volvo3.32540930,9%55,5%2,4%2,4%
1919Fiat1.386180-6,7%-3,7%1,0%1,1%
2020Dacia1.373116-4,5%-4,1%1,0%0,7%
2131Tesla1.3221132260,7%1514,3%1,0%0,7%
2221Honda86776-16,1%-36,7%0,6%0,5%
2322Mitsubishi51656-36,2%14,3%0,4%0,3%
2423Mini42771-22,1%61,4%0,3%0,4%
2524DS3506157,7%-1,6%0,3%0,4%
2626Alfa Romeo2633314,3%0,0%0,2%0,2%
2725Jaguar17715-52,5%-71,7%0,1%0,1%
2828Land Rover1612191,7%162,5%0,1%0,1%
2930Jeep9212104,4%9,1%0,1%0,1%
3027Subaru9111-61,9%-60,7%0,1%0,1%
3129Porsche5910-25,3%-9,1%0,0%0,1%
3233Polaris3040,0%-33,3%0,0%0,0%
33Man252
3434Nilsson1310
3538CF Moto73
3637Smart61
3743SMC51
3840Ferrari31
3835Eagle3
3841Lamborghini3
3938Garia2
3936Maserati21
3944Bentley21
4044Hsun11
4040Cectek1
4042Arctic Cat11
4043Linhai1

Rank 2019Rank 2018GroupSales YTD July 2019Sales July 2019'+/- YTD 2019'+/- Jul 2019Share YTD July 2019Share July 2019
11Volkswagen Group38.8794.78710,4%4,9%28,0%28,6%
22P.S.A.26.5693.654-11,6%2,8%19,1%21,9%
33Renault Nissan Alliance15.1841.546-14,2%-9,8%10,9%9,3%
44Toyota Group10.6011.2896,6%1,8%7,6%7,7%
55Hyundai-Kia10.2871.20710,7%-11,8%7,4%7,2%
66Ford Group8.312840-4,5%-11,9%6,0%5,0%
77Mercedes Daimler6.6817796,4%18,0%4,8%4,7%
89BMW5.56483513,9%31,5%4,0%5,0%
98Suzuki5.435569-13,3%-17,4%3,9%3,4%
1010Mazda3.68931537,5%-0,3%2,7%1,9%

Rank 2019Rank 2018ModelSales YTD July 2019Sales July 2019'+/- YTD 2019'+/-July 2019
12Nissan Qashqai4.775654-15,1%-17,3%
25Citroen C34.52365148,8%23,3%
31Peugeot 2083.987450-36,0%-13,6%
44Volkswagen Polo3.91351012,1%-17,5%
510Renault Clio3.43326518,0%26,2%
66Toyota Yaris3.0902653,1%-18,5%
711Skoda Octavia3.04333324,4%28,1%
83Volkswagen Golf2.970249-19,1%-30,1%
923Ford Focus2.69118274,1%-18,8%
1012Toyota Aygo2.5993419,9%23,6%
1120Citroen C12.53922457,4%12,0%
1214Skoda Fabia2.502262-0,1%-11,2%
137Volkswagen Up!2.371317-17,8%-14,8%
1431Skoda Citigo2.250167124,1%101,2%
1515Ford Fiesta2.1892360,0%-6,0%
1613Mercedes C Class2.0682309,8%14,4%
178Volkswagen Passat2.060264-34,2%-43,3%
189Volkswagen Touran1.902190-22,9%-39,5%
1925volkswagen T-Roc1.87513612,9%-35,5%
2022Volkswagen Tiguan1.82112314,5%-54,6%
2116Peugeot 3081.802169-20,3%-56,6%
2227Opel Astra1.6382438,3%99,2%
2321Mercedes A Class1.6322342,4%80,0%
2430Audi A31.61425939,5%41,5%
2534BMW 3 Series1.56833424,1%42,7%
2617Renault Captur1.56186-15,2%-23,2%
2724Peugeot 30081.559198-8,6%20,7%
2819Peugeot 20081.492140-21,4%-11,4%
2952Toyota RAV41.44822256,5%29,8%

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