Denmark 2017. Suzuki the star of the year in a flat market

Denmark Cars Market in November 2016

Danish Cars Sales in the 2017 have been flat from the previous year record missing the new limit by few thousand units, when the Danish economy logged its worst performance since 2011 Volkswagen leader with 13% of share while Suzuki was the star of the year.

Danish economy logged its worst performance since 2011, on the back of a broad-based deterioration. Household spending worsened as consumers refrained from buying vehicles, in anticipation of a possible tax cut on new car purchases. Despite robust global growth, exports of goods and services contracted for a third consecutive quarter in Q3. More recent data suggests that the economy will likely rebound in Q4, although the improvement will be limited. In December, consumer confidence remained firmly entrenched in positive territory, albeit it declined compared to November.

Danish vehicles market is in a record track since 2012, when cars sales had been 170.683 up a record in the 2016 of 223.154 units. During the 2017 the market has lost steam and moved horizontally from the previous year, missing to hit a new record for few thousands units. Indeed, according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), in the 2017, car passenger’s sales have been 221.809 (-0.6%) and light commercial vehicles have been 36.801 (-0.2%).

 Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car170.683182.199189.048207.302223.154221.809228.597
LCV24.08724.01028.48032.46136.88236.80136.897
Total194.770206.209217.528239.763260.036258.610265.494
 2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car0,4%6,7%3,8%9,7%7,6%-0,6%3,1%
LCV-0,8%-0,3%18,6%14,0%13,6%-0,2%0,3%
Total0,2%5,9%5,5%10,2%8,5%-0,5%2,7%

Brand wise, the market leader was again Volkswagen selling units 29.564 cars (+11.8%) with 13.3% of market share.

In second place Peugeot with 22.189 sales (+0.1%) followed by Toyota with 16.758 units (+0.5%), Renault with 14.542 (-0.1%), Opel with 13.483 (-4.7%),  Skoda with 13.195 (-2.9%), Citroen with 12.509 (+0.0%), Ford with 12.376 (-12.8%) and Suzuki with 10.887 (+24.6%).

At model-wise, the Peugeot 208 was the best-selling model with 9.922 units (+4.6%) followed by the Nissan Qashqai with 7.284 (+53.2%) and  the Volkswagen Up! with 7.232 (-1.8%).

You could have access here to the Danish Best Selling Cars and to the Full Year 2016 reports.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within  Denmark Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2017Ran DecBrandSales 2017Sales DecVariation 2017Variation DecShare 2017Share Dec
12Volkswagen29.6432.44112,1%11,5%13,1%11,4%
23Peugeot22.2541.6770,4%14,0%9,8%7,8%
35Toyota17.5671.4845,4%11,6%7,7%6,9%
41Renault15.8383.1848,8%14,0%7,0%14,9%
56Opel14.0111.279-1,0%18,0%6,2%6,0%
69Skoda13.1501.154-3,3%5,0%5,8%5,4%
77Citroen13.0941.1924,6%14,0%5,8%5,6%
84Ford13.0661.541-7,9%4,0%5,8%7,2%
913Suzuki11.05160926,5%35,0%4,9%2,8%
1011Nissan9.90782831,4%6,0%4,4%3,9%
118Mercedes9.9051.16714,8%8,0%4,4%5,4%
1212Kia9.489660-13,9%3,0%4,2%3,1%
1314Hyundai8.739477-14,3%7,0%3,9%2,2%
1410Audi7.9271.143-8,2%9,0%3,5%5,3%
1515BMW5.610471-0,2%8,0%2,5%2,2%
1616Seat4.945461-6,9%21,0%2,2%2,2%
1720Mazda4.725240-8,0%6,0%2,1%1,1%
1817Dacia3.506380-7,0%16,0%1,5%1,8%
1918Volvo3.09525311,2%10,0%1,4%1,2%
2019Fiat2.771242-9,3%-13,0%1,2%1,1%
2121Honda1.880208-31,8%11,6%0,8%1,0%
2223Mitsubishi1.75655-30,6%-8,0%0,8%0,3%
2326Mini62425-6,4%11,6%0,3%0,1%
2424DS49040-27,3%2,0%0,2%0,2%
2525Alfa Romeo37734163,4%16,0%0,2%0,2%
2628Jaguar3312240,8%22,0%0,1%0,1%
2722Tesla17285-2,3%44,0%0,1%0,4%
2830Subaru16218-18,2%-5,0%0,1%0,1%
2931Land Rover1571078,7%14,0%0,1%0,0%
3027Porsche12424-6,5%28,0%0,1%0,1%
3132Jeep658-47,6%21,0%0,0%0,0%
3229Smart6420-81,0%-3,0%0,0%0,1%
33Standard Motor44
34Polaris23
35CF Moto22
3634SsangYong201
37Goes20
38Adly18
3933Maserati121
40Garia9
40Cectek9
41Can-am7
42Ferrari6
42Nilsson6
43Hsun4
43Bentley4
43Aeon4
44Adria2
44Linhai2
45Knaus1
45Eagle1
45Lexus1
45Arctic Cat1
45Lotus1
45Aston Martin1
45Piaggio1
45Infiniti1
Rank 2017Ran DecGroupSales 2017Sales DecVariation 2017Variation DecShare 2017Share Dec
11Volkswagen55.7935.2233,1%10,3%24,6%24,4%
23PSA35.8382.9091,3%13,8%15,8%13,6%
32Renault-Nissan31.0094.4489,2%12,3%13,7%20,7%
48Hyundai-Kia18.2281.137-14,1%4,6%8,0%5,3%
55Toyota17.5681.4845,4%11,6%7,7%6,9%
66General Motors14.0111.279-1,0%18,0%6,2%6,0%
74Ford13.0661.541-7,9%4,0%5,8%7,2%
89Suzuki11.05160926,5%35,0%4,9%2,8%
97Mercedes D.9.9701.18811,1%7,8%4,4%5,5%
1010BMW6.233495-0,9%8,2%2,7%2,3%
Rank 2017Rank DecModelSales 2017Sales DecVariation 2017Variation Dec
11Peugeot 2089.9228714,6%46,6%
23Nissan Qashqai7.28465453,2%-1,7%
34Volkswagen Up!7.232564-1,8%-5,1%
46Volkswagen Golf6.44349833,5%-31,2%
518Toyota Yaris5.453214-6,3%-55,3%
62Renault Clio5.43068310,1%9,8%
717Volkswagen Polo4.839223-20,5%-50,3%
834Toyota Aygo4.668150-13,2%-68,4%
98Volkswagen Passat4.6643904,3%-17,9%
1061Citroen C14.5157018,0%-82,2%
1111Volkswagen Touran4.22730422,1%5,2%
129Skoda Octavia4.045385-1,3%27,5%
137Skoda Citigo3.852412-1,7%11,7%
1431Ford Fiesta3.652154-23,4%-64,7%
1528Citroen C33.6131596,2%-3,6%
1652Hyundai i103.52095-9,7%-38,3%
1734Opel Astra3.483150-31,3%-77,0%
1850Opel Karl3.392106-17,6%-40,8%
1910Peugeot 20083.35830896,1%148,4%
2037Peugeot 3083.257137-49,0%-66,5%
2167Kia Picanto3.10960-26,5%-77,4%
2257Kia Rio3.09279-22,6%-55,6%
235Renault Captur2.916551-9,6%95,4%
2439Suzuki Baleno2.89013171,0%-31,1%
2514Skoda Fabia2.842242-18,3%-15,7%
2684Peugeot 1082.81932-29,8%-82,3%
2712Mercedes C Class2.81829210,8%7,7%
2852Toyota Auris2.72595-0,5%-54,3%
2926Peugeot 30082.700165339,0%-10,3%
3045Ford Focus2.488120-7,3%-62,7%

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