Denmark 2016. Volkswagen leader in a record market

Denmark Cars Market in 2016 hit the new annual record, posting over 200.000 units for the second consecutive year. Volkswagen was on top, while Peugeot led the models list with 208 and 308.

Market Outlook

GDP grew a seasonally-adjusted 0.4% over the previous quarter in Q3, according to a preliminary estimate, driven by a jump in government consumption and a softer drop in fixed investment. However, private consumption, Denmark’s largest contributor to growth, has been slowing down since posting strong growth at the outset of the year.

Meantime, the cars market this year posted the new all time record, scoring over 12k units more than in the previous. It was the second consecutive year that the sales level outpaced 200.000 units, reaching the 6th best performance in a row.

Indeed, according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), in December the sales had been 19.394 (+5.0%), hitting the 5th y.o.y. growth in a string.

The cars passengers sold in the first half of the 2016 kept a strong trend in double digit, while in the second semester the sales increase was less intense, for a total of 222.956 units (+7.4%).

Competitive Arena

The market leader Volkswagen sold 26.438 vehicles (+17.5%) ahead of Peugeot and Toyota, while among the highest increases there were Mercedes, Opel, Dacia, Volvo and Honda. The best performances had been reported by Jeep and Porsche, improving 197.6% and 107.8%.

Tesla hit the sharpest slowdown, losing 93.6%. Others remarkable lost reported for Mitsubishi, Alfa Romeo and Fiat.

The Peugeot 208 was the best-selling model with 9.381 units (+18.1%), while in 2nd place was the Volkswagen Up! with 7.361 (-7.5%) ahead of the Peugeot 308 with 6.135 (+10.5%).

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Denmark Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank DecRank 2016BRANDSales DecemberSales 2016 FYVariation DecemberVariation 2016 FYShare DecemberShare 2016
21Volkswagen2.18926.43810,2%17,5%11,3%11,8%
42Peugeot1.47122.175-15,5%5,3%7,6%9,9%
53Toyota1.33016.67144,3%12,9%6,9%7,5%
14Renault2.79314.55798,5%19,8%14,4%6,5%
35Ford1.48214.193-4,6%-0,7%7,6%6,4%
76Opel1.08414.15212,6%33,2%5,6%6,3%
67Skoda1.09913.59617,2%1,1%5,7%6,1%
108Citroen1.04612.514-22,3%-4,1%5,4%5,6%
129Kia64111.01859,9%-0,4%3,3%4,9%
1410Hyundai44610.196-24,3%7,1%2,3%4,6%
1311Suzuki4518.73955,5%10,1%2,3%3,9%
912Audi1.0498.6367,4%20,7%5,4%3,9%
813Mercedes1.0818.63120,2%36,2%5,6%3,9%
1114Nissan7817.54266,2%-5,8%4,0%3,4%
1515BMW4365.622-15,8%7,4%2,2%2,5%
1616Seat3815.314-26,2%16,7%2,0%2,4%
2017Mazda2265.1330,9%7,5%1,2%2,3%
1718Dacia3283.7696,8%28,3%1,7%1,7%
1819Fiat2783.05525,8%-15,2%1,4%1,4%
1920Volvo2302.784-28,8%22,2%1,2%1,2%
2121Honda1862.756-10,1%21,0%1,0%1,2%
2222Mitsubishi602.532-29,4%-46,3%0,3%1,1%
2523DS39674-71,9%-0,9%0,2%0,3%
2724Mini22666-68,1%7,9%0,1%0,3%
2825Smart2133975,0%-6,9%0,1%0,2%
3026Jaguar182350,0%71,5%0,1%0,1%
2927Subaru1919858,3%-10,4%0,1%0,1%
2328Tesla59176-95,3%-93,6%0,3%0,1%
2629Alfa Romeo2914352,6%-18,8%0,1%0,1%
2930Porsche19133375,0%107,8%0,1%0,1%
3231Jeep712575,0%197,6%0,0%0,1%
3132Land Rover9880,0%33,3%0,0%0,0%

Rank DecRank 2016GROUPSales DecemberSales 2016 FYVariation DecemberVariation 2016 FYShare DecemberShare 2016 FY
11Volkswagen4.73754.1207,1%13,4%24,4%24,3%
32PSA2.55635.363-20,8%1,7%13,2%15,8%
23Renault-Nissan3.90225.86878,7%12,0%20,1%11,6%
74Hyundai-Kia1.08721.2149,8%3,1%5,6%9,5%
55Toyota1.33016.67144,3%12,9%6,9%7,5%
46Ford1.48214.193-4,6%-0,7%7,6%6,4%
87General Motors1.08414.15612,6%33,0%5,6%6,3%
68Mercedes Daimler1.1028.97021,0%33,8%5,7%4,0%
109Suzuki4518.73955,5%10,1%2,3%3,9%
910BMW4586.288-22,0%7,5%2,4%2,8%

Rank DecRank 2016ModelSales DecemberSales 2016Variation DecemberVariation 2016
135Renault Mégane7822.112651,9%112,5%
27Opel Astra6475.041118,6%272,3%
311Nissan Qashqai6064.365242,4%23,3%
42Volkswagen Up!5947.361-6,5%-7,5%
51Peugeot 2085879.381-35,0%18,1%
66Toyota Aygo4745.37512,3%-5,7%
75Toyota Yaris4505.48252,5%17,6%
84Volkswagen Polo4255.85738,4%24,3%
98Ford Fiesta4134.4719,0%-3,4%
1019Citroen C13933.82692,6%20,4%
1110Volkswagen Passat3874.38425,6%38,6%
123Peugeot 3083836.135-22,8%10,5%
1317Skoda Citigo3693.91847,0%9,2%
1431Audi A33552.30749,8%1,4%
159Volkswagen Golf3484.45016,0%-4,7%
1633Renault Kadjar3462.214117,6%306,2%
1726Ford Focus3102.529-4,6%-18,1%
1838Mercedes E Class3041.866284,8%178,9%
1914Skoda Octavia3024.078-7,6%-5,0%
2023Volkswagen Touran2892.928-16,5%145,6%
2120Skoda Fabia2873.45827,0%-11,2%
2245Ford C-max2781.61064,5%19,6%
2327Mercedes C Class2692.5161,1%7,5%
2441Citroen C4 Cactus2681.67186,1%-35,8%
2512Kia Picanto2654.23048,9%-11,8%
2624Renault Captur2542.844-16,2%-53,7%
2729Audi A42302.378-50,9%11,2%
2849Audi A62261.39888,3%24,8%
2925Toyota Auris2012.659154,4%72,6%
3042Mercedes A Class1981.66914,5%55,4%

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