Denmark car market momentum confirms record sales twitting with record duties.

Posting in June 2013 a new robust increase over last year, the Danish car market runs towards a new all-time record volume, although the country adopted a regime of huge taxation over car ownership and purchase. A lesson that nobody wants to learn!

As reported by the Danish Car Importers Association – De Danske Bilimportører (DBI) -Danish car was strong again in June posting 17.550 sales, up 19.4% ending the first half with the best performance ever, at 91.959, up 9.2%.

In the first part of the year, Danish was the third best performing car market in Europe, following the small Estonia and the surprising U.K.

Full year 2013 sales are estimated at 184.000, up 8% from 2012, representing the new all-time record. We wish to underline as Denmark is the country in Europe with a record taxation over car purchase and ownership, with an estimated average tax per vehicles of 180% of the price.

However, Danish had developed a unique mobility strategy, based on a low cost, low emission, low pollution mobility philosophy and leaving at cars a not priority rule in human life.

Giving a deeper look at the best brands performance:

Volkswagen in 1st sold 2.263 vehicles with a share of 12.9%, down 0.5 points of share from the previous month. Year-to-date June sales were 13.142 with a share of 14.3%. Volkswagen held 3 models in the top 25, with the Up! as market leader.

Citroen jumped to the 2nd position (7th year-to-date) selling 1.712 units with a share of 9.8%, up 5.4 points of share from the previous month. Year-to-date sales were 5.730 with a share of 6.2%. Citroen held 3 models in the top 25, with the C1 in 7th position.

Ford was 3rd (2nd year-to-date) position posting a negative month, with 1.440 sales and a share of 8.2%, down 1.2 points of share from the previous month. Year-to-date sales were 7.736 with a share of 8.4%. Ford held 2 models in the top 25, with the Fiesta in 4th position.

Renault climbed to the 4th position (8th year-to-date) selling 5.642 units with a share of 7.7%, up 0.5 points from the previous month. Year-to-date sales were 1.358 with a share of 6.1%. The top model was the Clio in 4th position.

Skoda was 5th selling 1.309 vehicles with a share of 7.5%, up 0.4 points from the previous month. Year-to-date sales were 6.817 with a share of 7.4%. The best-selling model was the Citigo in 3rd position.

In the table below, the Top 25 brands, ranked for the year to date position:

Rank Ytd

Brand

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

Ytd   2013

1

Volkswagen

2.263

13.142

8,3%

14,8%

15,1%

14,7%

13,4%

12,9%

14,3%

2

Ford

1.440

7.736

8,7%

7,2%

7,0%

8,2%

9,4%

8,2%

8,4%

3

Toyota

1.225

6.910

10,9%

10,0%

7,0%

7,5%

7,5%

7,0%

7,5%

4

Skoda

1.309

6.817

3,7%

4,9%

8,8%

7,6%

7,1%

7,5%

7,4%

5

Peugeot

1.130

6.255

9,5%

9,0%

8,1%

6,6%

6,3%

6,4%

6,8%

6

Kia

1.074

5.938

6,6%

6,6%

5,5%

6,3%

7,5%

6,1%

6,5%

7

Citroen

1.712

5.730

7,9%

7,3%

7,1%

5,9%

4,4%

9,8%

6,2%

8

Renault

1.358

5.642

4,7%

5,3%

5,8%

5,3%

7,2%

7,7%

6,1%

9

Hyundai

726

4.745

6,7%

4,8%

4,0%

5,2%

5,7%

4,1%

5,2%

10

Opel

709

3.639

5,0%

3,5%

3,5%

4,4%

3,8%

4,0%

4,0%

11

Fiat

590

3.121

4,0%

4,0%

5,0%

4,2%

2,0%

3,4%

3,4%

12

Nissan

566

3.036

2,2%

2,8%

3,2%

3,6%

2,6%

3,2%

3,3%

13

Suzuki

423

3.021

4,6%

3,2%

2,4%

3,6%

3,1%

2,4%

3,3%

14

Audi

546

2.894

2,4%

3,1%

4,1%

2,7%

3,5%

3,1%

3,1%

15

Seat

439

2.449

1,2%

3,3%

2,7%

2,8%

2,8%

2,5%

2,7%

16

Chevrolet

360

2.433

4,7%

2,8%

1,9%

2,4%

3,3%

2,1%

2,6%

17

Mercedes

404

1.915

1,7%

1,8%

3,2%

1,8%

2,4%

2,3%

2,1%

18

BMW

539

1.909

1,6%

1,7%

1,9%

1,6%

2,5%

3,1%

2,1%

19

Mazda

241

1.664

2,3%

1,0%

0,9%

2,1%

2,0%

1,4%

1,8%

20

Honda

137

1.018

1,4%

1,4%

0,7%

1,4%

0,8%

0,8%

1,1%

21

Volvo

88

897

0,7%

1,0%

1,4%

1,2%

1,0%

0,5%

1,0%

22

Mini

76

250

0,2%

0,2%

0,2%

0,2%

0,4%

0,4%

0,3%

23

Alfa Romeo

19

162

0,3%

0,2%

0,3%

0,2%

0,1%

0,1%

0,2%

24

Subaru

6

58

0,0%

0,0%

0,0%

0,1%

0,0%

0,0%

0,1%

25

Mitsubishi

5

43

0,3%

0,1%

0,2%

0,1%

0,0%

0,0%

0,0%

Volkswagen Up! was market leader with 1.228 units with a share of 7.0%, down 0.6 points from the previous month. Year-to-date sales were 7.691 with a share of 8.4%.

Renault Clio was 2nd with 711 units and a share of 4.1%, up 0.8 points from the previous month, followed by Skoda Citigo in 3rd, up 4 spots, with 634 sales and a share of 3.6%, up 0.5 points from the previous month.

Ford Fiesta was 4th with 574 units and a share of 3.3%, down 0.7 points from the previous month, followed by Toyota Aygo in 5th with 495 sales and a share of 2.8%, down 0.3 points from May, and by Kia Picanto in 6th, down 4 spots, with 467 sales and a share of 2.7%, down 1.4 points from the previous month.

In the table below, the best 25 models, ranked for last month position:

Rank Jun

Rank May

Rank 2012

Model

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

YTD 2013

1

1

1

Volkswagen Up!

1.228

         7.691

3,7%

7,8%

9,7%

8,9%

7,6%

7,0%

8,4%

2

4

14

Renault Clio

711

         2.539

1,5%

1,4%

2,5%

2,3%

3,3%

4,1%

2,8%

3

7

6

Skoda Citigo

634

         3.440

0,2%

2,4%

6,2%

4,3%

3,1%

3,6%

3,7%

4

3

11

Ford Fiesta

574

         3.004

2,1%

1,6%

1,9%

2,9%

4,0%

3,3%

3,3%

5

6

2

Toyota Aygo

495

         2.791

3,8%

5,6%

3,4%

2,8%

3,1%

2,8%

3,0%

6

2

3

Kia Picanto

467

         2.601

3,4%

3,1%

2,3%

2,4%

4,1%

2,7%

2,8%

7

12

5

Citroen C1

438

         2.054

2,4%

3,1%

3,3%

2,4%

2,0%

2,5%

2,2%

8

18

27

Nissan Qashqai

399

         1.763

1,1%

1,1%

1,4%

1,8%

1,5%

2,3%

1,9%

9

17

42

Skoda Octavia

378

         1.153

1,2%

0,6%

0,5%

0,7%

1,6%

2,2%

1,3%

10

10

20

Peugeot 208

377

         2.825

0,9%

1,8%

2,5%

3,6%

2,2%

2,1%

3,1%

11

67

67

Citroen C4 Picasso

371

             573

0,0%

0,0%

0,2%

0,3%

0,3%

2,1%

0,6%

12

54

17

Citroen C3

357

         1.150

1,8%

1,4%

1,4%

1,1%

0,4%

2,0%

1,3%

13

22

15

BMW 3 Series

336

             901

0,0%

0,0%

0,6%

0,6%

1,2%

1,9%

1,0%

13

24

52

Volkswagen Polo

336

         1.651

1,3%

2,6%

1,4%

1,8%

1,4%

1,9%

1,8%

14

10

9

Kia Rio

334

         1.884

2,2%

2,4%

1,5%

2,0%

2,2%

1,9%

2,0%

15

5

25

Volkswagen Golf

312

         2.104

1,0%

1,5%

1,5%

2,0%

3,2%

1,8%

2,3%

16

23

12

Opel Corsa

285

         1.596

2,5%

1,5%

1,3%

2,0%

1,4%

1,6%

1,7%

17

15

39

Renault Twingo

271

         1.638

0,7%

1,2%

1,0%

1,7%

1,7%

1,5%

1,8%

18

11

8

Toyota Yaris

270

         1.566

2,5%

2,2%

1,5%

1,8%

2,0%

1,5%

1,7%

19

29

22

Ford Focus

260

             934

1,8%

1,2%

0,8%

0,9%

1,0%

1,5%

1,0%

20

26

10

Toyota Avensis

255

         1.006

2,6%

1,3%

1,5%

0,9%

1,0%

1,5%

1,1%

21

13

21

Hyundai i20

251

         1.600

1,5%

1,6%

1,5%

1,7%

1,9%

1,4%

1,7%

22

82

89

Peugeot 2008

240

             256

0,0%

0,0%

0,0%

0,0%

0,1%

1,4%

0,3%

23

16

13

Hyundai i30

229

         1.207

2,3%

1,4%

1,0%

0,9%

1,7%

1,3%

1,3%

24

42

18

Fiat 500

223

         1.209

1,5%

1,4%

2,0%

1,8%

0,6%

1,3%

1,3%

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This report was written by Camilla.

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