Denmark Vehicle Market hit Record Sales in first quarter 2015.

Denmark Vehicle Market

Denmark Vehicle Market hit Record Sales in first quarter 2015 fueled by demand for green vehicles. Nissan and Mitsubishi shine while Peugeot 108 was the best-selling model.

In March 2015 according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), the new Car Passengers sold in Denmark have been 19.649, up 16.9% compared with the correspondent month last year.

Last month solid performance has more than balanced the sales losses reported in the first two months of the year and the first quarter hit the new all time record with 49.267 sales, up 3.0% from from the correspondent period last year.

Denmark experienced economic difficulty in 2014 and ended the year with growth falling to 0.75% from an estimated 1.4%. Predictions for 2015 also took a turn, moving to 1.5% from an earlier estimate of 2.0%.

Falling demand is the primary reason for reduced growth.  Danish households and companies were less likely to consume and invest. Consumption slumped as Danes began paying off debts accumulated in the wake of the burst housing bubble. However, household finances are now beginning to balance out.

However, the automotive sector is keeping the burning momentum due to the renovation of the car fleet into a smaller and greener vehicles and the trend should follow for the entire year, moving the market above a new all time record volume.

During the first quarter the demand for greener vehicles was taken in full by Nissan that rose 40.6% and Mitsubishi, booming from a very low-level and now ranking in 15th place.

The top of the market was unchanged with Volkswagen, Peugeot and Toyota in the podium.

Looking at the Best Car Groups, the leader in the quarter was Volkswagen with 21.8% of market share, followed by P.S.A. at 17.8% and Renault-Nissan at 12.8%.

As far as Best selling Models, the quarterly leader was the new Peugeot 108, albeit a short supply in March, with 1.984 sales ahead of Peugeot 208 with 1.966 registrations (+10.2%) and Volkswagen Up! with 1.856 (-36.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank MarRank FebBrandSales MarSales Q1Var MarVar Q1Share MarShare Q1
12Volkswagen2.2565.39111,0%-5,3%11,5%10,9%
21Peugeot1.6006.003-10,3%13,2%8,1%12,2%
36Ford1.5703.5209,4%-8,8%8,0%7,1%
43Toyota1.4153.92830,1%3,2%7,2%8,0%
54Renault1.3623.08948,9%19,1%6,9%6,3%
610Nissan1.2082.45970,4%40,6%6,1%5,0%
78Citroen1.1902.7457,7%-19,1%6,1%5,6%
85Skoda1.1462.784-13,4%-16,1%5,8%5,6%
99Hyundai9892.39339,1%15,0%5,0%4,9%
107Kia8372.490-15,4%-12,8%4,3%5,1%
1112Opel7701.91723,0%11,1%3,9%3,9%
1214Suzuki6641.65912,9%0,7%3,4%3,4%
1311Audi6541.52534,6%16,3%3,3%3,1%
1417Mazda5331.05731,6%-16,0%2,7%2,1%
1513Mitsubishi5281.6656500,0%5271,0%2,7%3,4%
1619BMW4561.00790,8%35,0%2,3%2,0%
1715Mercedes4411.10517,6%12,4%2,2%2,2%
1821Fiat4269341,4%-14,1%2,2%1,9%
1916Seat3971.00235,0%10,2%2,0%2,0%
2018Dacia35976471,8%65,4%1,8%1,6%
2122Volvo24751427,3%21,8%1,3%1,0%
2220Honda19760710,7%28,1%1,0%1,2%
2325Tesla180219127,8%97,3%0,9%0,4%
2423Mini7217063,6%73,5%0,4%0,3%
2526Smart2993314,3%365,0%0,1%0,2%
2630Jaguar2428#DIV/0!250,0%0,1%0,1%
2724Subaru226183,3%60,5%0,1%0,1%
2731OTHERS222529,4%-37,5%0,1%0,1%
2827Alfa Romeo214490,9%-10,2%0,1%0,1%
2928Land Rover81533,3%-34,8%0,0%0,0%
3029Porsche613100,0%116,7%0,0%0,0%
3129Chevrolet415-99,2%-99,1%0,0%0,0%
3231Dodge22#DIV/0!#DIV/0!0,0%0,0%
3229MG24#DIV/0!#DIV/0!0,0%0,0%
3228Ferrari270,0%250,0%0,0%0,0%
3231Cadillac22#DIV/0!#DIV/0!0,0%0,0%
3231Jeep25#DIV/0!#DIV/0!0,0%0,0%
3229Lamborghini26100,0%500,0%0,0%0,0%
3229Lexus26#DIV/0!500,0%0,0%0,0%
3331Maserati11-50,0%-75,0%0,0%0,0%
3331Bentley12#DIV/0!#DIV/0!0,0%0,0%

Rank MarRank FebGroupSales MarSales Q1Var MarVar Q1Share MarShare Q1
11Volkswagen4.46210.7237,8%-4,6%22,7%21,8%
23Renault-Nissan2.9296.31259,8%31,4%14,9%12,8%
32PSA2.7908.748-3,4%0,6%14,2%17,8%
44Hyundai-Kia1.8264.8837,4%-1,1%9,3%9,9%
56Ford1.5703.5209,4%-8,8%8,0%7,1%
65Toyota1.4173.93430,2%3,4%7,2%8,0%
77GM7761.934-32,0%-44,0%3,9%3,9%
89Suzuki6641.65912,9%0,7%3,4%3,4%
912Mazda5331.05731,6%-16,0%2,7%2,1%
1011BMW5281.17786,6%39,5%2,7%2,4%

Rank MarRank FebModelSales MarSales Q1Var MarVar Q1Share MarShare Q1
13Volkswagen Up!8031.856-16%-37%4%4%
222Ford KA6101.00311%-28%3%2%
36Volkswagen Golf5721.37619%19%3%3%
42Peugeot 2085481.9667%10%3%4%
55Peugeot 3085441.415148%211%3%3%
64Toyota Aygo5231.49812%-22%3%3%
77Renault Clio4371.15848%4%2%2%
811Toyota Yaris4361.31037%49%2%3%
936Hyundai i2043582761%-9%2%2%
109Skoda Octavia4291.022-9%-17%2%2%
1110Mitsubishi Space Star4161.3712%3%
1221Opel Corsa41297650%30%2%2%
1320Ford Fiesta4081.208-14%-8%2%3%
1414Volkswagen Passat407757299%189%2%2%
1512Volkswagen Polo4031.10839%54%2%2%
1613Renault Captur39897034%23%2%2%
1719Nissan Qashqai37883413%33%2%2%
1729Nissan Micra378646510%132%2%1%
1818Citroen C4 Cactus3688272%2%
1926Citroen C1337710-29%-51%2%1%
2016Skoda Citigo317839-40%-29%2%2%
2132Citroen C33155799%-35%2%1%
228Hyundai i10313978165%73%2%2%
2334Ford Focus304539113%34%2%1%
2415Kia Rio279762-13%-23%1%2%
2516Kia Picanto2711.005-44%-17%1%2%
261Peugeot 1082541.9841%4%
2617Suzuki Swift25474274%42%1%2%
2739Toyota Avensis24748289%15%1%1%
2832Skoda Fabia24562128%28%1%1%
2948Renault Mégane228341375%96%1%1%
3036Fiat 5002044636%-1%1%1%
3135Peugeot 2008193423-25%-39%1%1%
3245Renault Twingo1923784%32%1%1%
3347Toyota Auris19145147%19%1%1%
3453Dacia Duster189307425%448%1%1%
3523Kia Cee’d18643052%-18%1%1%
3640BMW 3 Series18337851%7%1%1%
3777Tesla Model S180219128%97%1%0%
3842Mazda61762599%-45%1%1%
3931Mazda3170451136%25%1%1%
4031Ford Mondeo158421136%141%1%1%

To know all about this market, please consider reading the Danish Car Market Insights 2015, just published

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