Netherlands. Tesla Model 3 is the best-selling model in a shy market

Dutch Auto Market

Dutch Auto Market in the 2019 is declining despite the last months year-on-year recovery, and is projected to end at 425.000 units. First in the World, the country celebrate the leadership of a Tesla, the model 3, which is the best-selling model boosting the brand market share at 4.1%.

Economic Environment

Dutch economy likely lost a step in the third quarter after robust growth in the second. Industrial production faltered in July–August, likely hit by weakness in Germany’s manufacturing sector and weakened global trade as the Sino-American trade war lingers and Brexit remains unclear. This is also reflected in weak annual merchandise export growth in the same period. More positively, household consumption accelerated in July in year-on-year terms, benefiting from a tight labor market and cheap credit conditions, while retail sales growth continued apace in July–August compared to Q2, boding well for private consumption in Q3.

Economic growth is expected to moderate next year amid lingering external headwinds from the Sino-U.S. trade dispute and Brexit, which are seen weighing on demand for European goods. On the other hand, the government’s fiscal expansion plans should ease the slowdown somewhat, as public and private consumption are seen picking up.

Market Trend

Dutch vehicles market in recent years has influenced by a series of incentives scheme introduced to support the fast development of the Alternative Vehicles Fuel (AVF) which have been an unusual short-term view boosting the market when applied and depressing the market when ended.

Consequently the annual sales trend was full of rapid growth and fast decline. Looking at the period 2010-2018, the market has lost near 30.000 units, from 477.000 (2010) to 441.000 (2018) with a negative peak of 385.000 in the 2016 and a positive peak of 555.000 in the 2011.

According to data released by the RAI Vereeniging, the Dutch Association of Car Manufacturers, in the 2019 the car passenger’s market is declining projecting the entire year at 425.000 units. Indeed in the first nine months of the year sales have been 368.159 down 5.1%. Following eight negative months, since September the market is recovering, due to a favorable year-on-year comparison. BUt it is probably too late to cover all the gap towards the previous year.

The market is relatively low concentrated with the top 10 brands holding 72% of the total and the leader, Volkswagen only at 11.8%. The fact of the year is represented by the huge success of Tesla, which gained 4.1% of market share thanks to the success of the new Model3, which is the best-selling car.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- OctoberShare YTD 2019Share October
11Volkswagen41.4874.498-6,1%54,3%11,3%13,2%
23Opel29.3741.608-10,5%-29,7%8,0%4,7%
34Peugeot26.2342.533-6,0%-1,9%7,2%7,4%
56Ford22.6312.1282,8%8,3%6,2%6,3%
47Toyota22.2902.10810,2%41,6%6,1%6,2%
75Kia21.6512.253-9,5%19,5%5,9%6,6%
62Renault20.7462.390-40,8%34,2%5,7%7,0%
88BMW19.1861.9562,9%9,4%5,2%5,7%
99Skoda16.0421.7330,1%16,5%4,4%5,1%
1011Mercedes15.4441.63415,6%20,1%4,2%4,8%
1210Volvo14.6131.2301,4%-25,0%4,0%3,6%
1119Tesla14.345322153,7%-7,5%3,9%0,9%
1314Citroen13.3831.3129,2%77,8%3,7%3,9%
1413Hyundai13.1401.518-5,2%51,8%3,6%4,5%
1615Audi11.5701.232-9,5%111,7%3,2%3,6%
1512Nissan10.5321.056-21,1%8,6%2,9%3,1%
1717Seat9.69485612,2%-11,2%2,6%2,5%
1818Mazda8.296967-5,1%73,9%2,3%2,8%
1916Suzuki8.107565-13,4%-23,3%2,2%1,7%
2021Mini6.4245725,0%-8,9%1,8%1,7%
2122Mitsubishi5.874356-2,3%-26,1%1,6%1,0%
2320Fiat3.724216-49,9%-56,0%1,0%0,6%
2424Dacia2.456224-37,1%47,4%0,7%0,7%
2530Jeep1.3413328,1%-48,4%0,4%0,1%
2629Honda1.29512015,2%-4,8%0,4%0,4%
2827Porsche1.213233-14,8%547,2%0,3%0,7%
2725Land Rover1.195111-20,5%33,7%0,3%0,3%
2931Lexus8787011,0%12,9%0,2%0,2%
2223Jaguar79173-39,6%-70,1%0,2%0,2%
3028Alfa Romeo66526-48,1%-62,9%0,2%0,1%
3132DS633340,5%-8,1%0,2%0,1%
3333Subaru35919-38,5%-54,8%0,1%0,1%
3226Smart33326-76,9%-75,5%0,1%0,1%
3437Bentley745
3535Alpine532
3640Lamborghini432
3736Ferrari365
3834Maserati343
3939Aston Martin24-
4038Infiniti14-
4141Rolls-Royce12-
4243Morgan51
4348Lotus4-
4444SsangYong2-

Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- OctoberShare YTD 2019Share October
11Volkswagen Group80.1238.559-3,6%42,9%21,8%25,1%
22P.S.A.69.6245.487-5,4%-2,8%18,9%16,1%
33Renault Nissan Alliance39.6754.028-32,1%18,8%10,8%11,8%
44Hyundai-Kia34.7913.771-8,0%30,7%9,4%11,1%
55BMW25.6222.5283,4%4,6%7,0%7,4%
67Toyota Group23.1682.17810,2%40,4%6,3%6,4%
76Ford Group22.6312.1282,8%8,3%6,1%6,2%
88Mercedes Daimler15.7771.6606,6%13,2%4,3%4,9%
109Geely Group14.6171.2301,5%-25,0%4,0%3,6%
913Tesla14.345322153,7%-7,5%3,9%0,9%
Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- October
1244Tesla Model 313.891298
21Volkswagen Polo11.1431.450-9,9%81,9%
311Opel Astra11.0141.24466,6%192,0%
417Ford Focus9.48988181,4%55,4%
57Volkswagen Golf8.034670-1,2%-23,0%
65Opel Karl7.9913-14,1%-99,6%
74Ford Fiesta7.721883-18,0%-4,0%
819Kia Niro7.50991243,4%103,6%
98Peugeot 1087.290780-1,3%-11,8%
102Renault Clio7.214812-32,7%35,8%

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