Netherlands August. Ford & Toyota impress while market crumbles down 17.3%

Dutch Auto Market in August lost 17.3% with 340.91 sales. Disappointing performances scored by Volkswagen  (-15.5%) and Peugeot (-31%), while behind Ford and Toyota gained two spots. The Tesla Model 3 jumped in 4th place.

 

Economic Environment

Dutch economic growth was solid in the second quarter in defiance of the broader slowdown in the Eurozone, and despite heightened Brexit uncertainty and a gloomier global growth outlook. The expansion was powered by an acceleration in private consumption growth, on the back of a rock-solid labor market and rapid wage growth, while exports of goods and services growth also revved up, shrugging off global trade tensions.

Turning to the third quarter, the economy will likely slow on a tough base of comparison and soft external momentum, although fundamentals are still robust nonetheless. In July, annual hourly earnings growth reached a multi-year high and the unemployment rate hovered near one-decade lows, which should be underpinning private consumption.

 

Market Trend

Dutch vehicles market in recent years has reported up and down influenced by the effects of incentives for low emission vehicles, introduced and then cut, with the effect that in the 2016 sales were at 385.000, over 115.000 down from the 2012, before to recover in the following years. According to data released by the RAI Vereeniging, the Dutch Association of Car Manufacturers, in the 2018 car passenger’s sales grew up at 446.589, improving by 7.7% from the 2017.

However, during the year the almost positive first half was followed by a less positive trend in the second, influenced by WLTP introduction as well, with recent months all negative and a 2019 outlook uncertain.

In the 2019 kept the previous year’s negative trend with January sales down a huge 19.6% and 47.272 units. February’s market, still following the same line, recorded year-to-date 77.219 units (-18%).

The market registered a negative trend in March as well, showing the first quarter sales down 14.7% with 116.346 units.

In April sales, despite the significant speed reduction, are still negative (-3.3%) with 33.149. Even still negative, in May the trend experiences a further speed reduction (-0.3%) with 36.830 units. In June is down again (-11.7%) with 41.369 units sold.

In July, the market fell down 4% with 33.810 units sold, and in August sales crumbled down 17.3% with 34.091 units, leading year-to-date figures at 294.174 (-10.4%).

 

Competitive Arena

On top of the competitive arena, year-to-date Volkswagen is on top with 34.709 cars sold, down 14.1%.

In second place Opel with 24.171 vehicles – losing 11.8% – followed by Peugeot with 21.070 (-9.6%), Ford with 18.288 (-2.4%), Toyota with 17.597 (+4.4%), Kia with 17.487 (-13.2%) and Renault with 16.087 (-49.4%).

In eight place BMW with 15.603 (+5.7%) ahead of Skoda with 12.883 (-6.0%) and in 10th place Volvo with 12.135 (+6.1%).

At model wise, the best-selling car was the Volkswagen Polo with 9.296 sales (-16.8%) ahead of the Opel Astra with 8.486 (+47.8%) and the Ford Focus with 7.924 (+80.6%).

To see full data on the best-selling car in the year, please see the dedicated report here.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Volkswagen34.7094.935-14,1%-15,5%11,8%14,5%
23Opel24.1713.072-11,8%0,6%8,2%9,0%
34Peugeot21.0702.076-9,6%-31,0%7,2%6,1%
46Ford18.2881.888-2,4%15,5%6,2%5,5%
57Toyota17.5972.2214,4%41,6%6,0%6,5%
65Kia17.4871.969-13,2%-12,8%5,9%5,8%
72Renault16.0871.261-49,4%-79,5%5,5%3,7%
88BMW15.6031.3625,7%-19,8%5,3%4,0%
99Skoda12.8831.403-6,0%20,5%4,4%4,1%
1012Volvo12.1359066,1%-0,4%4,1%2,7%
1114Mercedes11.9151.54310,8%42,3%4,1%4,5%
1215Citroen10.9221.2033,8%17,6%3,7%3,5%
1311Hyundai10.1531.267-12,0%0,1%3,5%3,7%
1410Audi9.6791.390-17,5%-39,0%3,3%4,1%
1513Nissan8.7421.084-22,9%-40,5%3,0%3,2%
1622Tesla8.1331.247123,1%107,8%2,8%3,7%
1718Seat8.10896711,9%53,7%2,8%2,8%
1816Suzuki6.999879-8,7%-0,8%2,4%2,6%
1917Mazda6.386698-12,0%-0,3%2,2%2,0%
2021Mini5.2125075,5%-4,3%1,8%1,5%
2120Mitsubishi5.0735221,5%13,0%1,7%1,5%
2219Fiat3.280241-48,5%-74,6%1,1%0,7%
2323Dacia2.033274-43,3%-58,6%0,7%0,8%
2430Jeep1.27335246,5%235,2%0,4%1,0%
2529Honda1.0458811,3%-12,0%0,4%0,3%
2625Land Rover982133-25,3%18,8%0,3%0,4%
2724Porsche856153-35,6%-29,2%0,3%0,4%
2831Lexus7119713,9%67,2%0,2%0,3%
2927Alfa Romeo631120-43,9%15,4%0,2%0,4%
3028Jaguar62797-36,6%-32,2%0,2%0,3%
3132DS54543-1,3%30,3%0,2%0,1%
3233Subaru32348-35,1%-5,9%0,1%0,1%
3326Smart24416-79,0%-82,2%0,1%0,0%
3436Bentley64864,1%60,0%0,0%0,0%
3537Alpine49236,1%-71,4%0,0%0,0%
3640Lamborghini405150,0%150,0%0,0%0,0%
3734Maserati305-40,0%-16,7%0,0%0,0%
3735Ferrari303-30,2%-50,0%0,0%0,0%
3839Aston Martin231-14,8%-80,0%0,0%0,0%
3938Infiniti143-58,8%0,0%0,0%0,0%
4041Rolls-Royce1219,1%-50,0%0,0%0,0%
4143Morgan41-42,9%0,0%0,0%0,0%
4146Lotus4-0,0%0,0%
4244SsangYong2--66,7%0,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Volkswagen Group66.3398.861-10,9%-12,6%22,6%26,0%
22P.S.A.56.7086.394-8,2%-10,2%19,3%18,8%
33Renault Nissan Alliance31.9983.146-38,2%-65,5%10,9%9,2%
44Hyundai-Kia27.6403.236-12,7%-8,2%9,4%9,5%
55BMW20.8271.8705,7%-16,1%7,1%5,5%
67Toyota Group18.3082.3184,8%42,5%6,2%6,8%
76Ford Group18.2881.888-2,4%15,5%6,2%5,5%
88Mercedes Daimler12.1591.5592,1%32,8%4,1%4,6%
99Geely Group12.1399066,2%-0,4%4,1%2,7%
1013Tesla8.1331.247123,1%107,8%2,8%3,7%

Rank 2019Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
11Volkswagen Polo92961322-16,8%5,3%
29Opel Astra8486104047,8%7,2%
319Ford Focus792456580,6%82,3%
4239Tesla Model 378251180
57Volkswagen Golf6756542-4,3%-25,2%
66Opel Karl62331016-13,0%86,8%
75Kia Picanto6230516-19,4%-39,1%
84Ford Fiesta5875646-24,9%-30,3%
920Kia Niro577765034,3%4,8%
1011Peugeot 10856715590,8%-14,8%
112Renault Clio5592451-41,9%-81,0%
1212Toyota Aygo54476430,9%24,1%
133Volkswagen Up!5260775-33,7%-54,7%
1434Opel Crossland X482886158,9%124,2%
1528volkswagen T-Roc445768531,9%84,1%
1668Hyundai Kona4077548155,3%124,6%
1718Skoda Octavia4069313-9,5%0,6%
1815Toyota Yaris3892470-20,4%9,3%
1914Volkswagen Tiguan3813408-22,6%25,5%
2029Peugeot 3008365235910,1%18,9%
2113Peugeot 2083614254-31,4%-72,6%
2216Nissan Qashqai3594577-24,4%-45,8%
2341BMW 3 Series345936445,3%13,8%
2427Volvo V4034573511,1%68,8%
258Renault Captur3288250-49,1%-76,7%
2632Mini32383644,0%10,0%
2735Citroen C131403323,8%35,5%
2867Volvo XC40312318494,0%2,2%
2939Opel Grandland X306623216,8%-22,4%
30239Toyota Corolla2946496

(2740)

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