Ecuador. In 2019 the market kept running fast (+27.6%)

Ecuador cars sales

Ecuadorian vehicles market in 2019 kept growing fast. Indeed, the market reported Full-year sales at 174.446, soaring to 27.6%. Chevrolet held the market throne with 36.5% of share, ahead of Kia and a fast-growing Toyota, holding respectively 15.2% and 7.2%.

Economic Environment

Ecuador’s economy seems to have regained some steam in the third quarter, following the weakest expansion in nearly three years in Q2. Economic activity picked up pace in Q3, likely underpinned by stronger oil production. That said, credit growth eased while consumer confidence weakened in Q3, suggesting that household spending faltered.

In other news, on 17 November, Congress rejected the legislative package proposed by President Moreno, which included tax and Central Bank reforms, designed to narrow the budget deficit as part of a loan agreement with the IMF. The legislation had aimed to raise USD 700 million next year, mainly through increased corporate income taxes.

Market Trend

Ecuadorian vehicles market was severely hit in the 2015/2016 by the economic crisis, generated by the decline of the oil price in the international market, reporting a deep lost of  to 62.791 units, the lowest level in a decade, in the 2016. In the 2017, the economic recovery supported a strong recovery in new vehicles demand with figures up 60% at 103.545 units. In 2018, sales have kept the momentum improving volumes at a remarkable level, ending with 136.738 units sold and surging to 32.1%.

In 2019, registrations held the previous year’s pace. Indeed, according to data released by the local association of car manufacturers, the market reported Full-year sales at 174.446, soaring to 27.6%.

Brand-wise, despite having lost near 4 points of share in the last 10 years, Chevrolet held the market throne with 36.5% of share. Behind, Kia and a fast-growing Toyota closed the podium, reaching respectively 15.2% and 7.2%.

Hyundai, which has almost halved its market share since 2010, kept crumbling holding just 6.1%.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales 2019Sales December+/- YTDShare 2019Share December
11Chevrolet63.6794.85332,2%36,50%34,31%
22Kia26.4291.8646,7%15,15%13,18%
35Toyota12.5011.35051,4%7,17%9,54%
43Hyundai10.555832-23,3%6,05%5,88%
54Great Wall8.287752-14,0%4,75%5,32%
68Suzuki7.11349882,8%4,08%3,52%
710Chery6.097379121,5%3,50%2,68%
86Nissan5.286493-4,0%3,03%3,49%
99Mazda4.63936668,5%2,66%2,59%
1012Renault3.85749162,2%2,21%3,47%
1114JAC3.566305347,1%2,04%2,16%
127Ford3.389325-17,9%1,94%2,30%
1313Hino2.81520132,9%1,61%1,42%
1411Volkswagen2.78533516,3%1,60%2,37%
1516Citroen1.861165198,8%1,07%1,17%
1631Soueast1.8482071729,7%1,06%1,46%
1718Peugeot1.819151252,1%1,04%1,07%
1823DFSK1.24891344,1%0,72%0,64%
1915Mitsubishi1.23912892,9%0,71%0,90%
2029Dongfeng65445471,5%0,37%0,32%
2117Zotye6104518,0%0,35%0,32%
2222Jeep5863496,3%0,34%0,24%
2321Fiat5582184,7%0,32%0,15%
2419Mercedes4723333,8%0,27%0,23%
2525BMW36732104,7%0,21%0,23%
2624Honda3661898,5%0,21%0,13%
2737Dodge303132505,8%0,17%0,09%
2820BYD24914-18,9%0,14%0,10%
2927Audi2431951,5%0,14%0,13%
3030Skoda2082098,0%0,12%0,14%
3135JMC19817261,6%0,11%0,12%
3238SsangYong127140,07%0,10%
3326Lifan974-45,8%0,06%0,03%
3437Volvo8513631,0%0,05%0,09%
3534Jinbei73225,6%0,04%0,01%
3636Mahindra701201,0%0,04%0,01%
3736Mini533127,9%0,03%0,02%
3833Porsche383-45,5%0,02%0,02%
3928Changhe367-70,6%0,02%0,05%
4038Dacia1720,01%0,01%
4134Tata14--75,9%0,01%0,00%
4232Land Rover7--92,2%0,00%0,00%
4338Lexus1-0,00%0,00%
4338Geely1-0,00%0,00%

Rank 2019Rank 2018GroupSales 2019Sales December+/- 2019Share 2019Share December
11General Motors63.679485332,2%36,50%34,31%
22Hyundai-Kia36.9842696-4,0%21,20%19,06%
33Toyota Group15.317155147,6%8,78%10,96%
45Renault Nissan Alliance10.472111622,0%6,00%7,89%
54Great Wall Motors8.287752-14,0%4,75%5,32%
67Suzuki7.11349882,8%4,08%3,52%
79Chery Automobile6.097379121,5%3,50%2,68%
88Mazda4.63936668,5%2,66%2,59%
911P.S.A.3.680316222,9%2,11%2,23%
1012Jac Motors3.566305347,1%2,04%2,16%

Rank 2019ModelSales 20192019 VarDecember SalesDecember var
1Chevrolet Spark1297960,8%9701285,7%
2Chevrolet D-Max11744954
3Chevrolet Sail10953-27,7%811
4Chevrolet Beat8858816
5Kia Rio810618,7%39290,5%
6Kia Sportage784320,6%62675,6%
7Kia Picanto7309178,2%490
8Chevrolet Aveo6903-8,4%215
9Chevrolet Captiva5983592
10Suzuki Grand Vitara394596,8%237

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