Estonia. Toyota held 15.9% in market growing 4 years in a row

Estonian Cars Market

Estonian Cars Market in 2019 has kept momentum, hitting the fourth consecutive year of growth. Indeed, Total sales have been 29.888, improving 5.9% from the previous year. Toyota was on top of the ranking, holding 15.9% of share, followed by Skoda and Renault.

Economic Environment

Estonian economic growth accelerated in the third quarter, led by a marked improvement in the external sector as export growth more than doubled and imports cooled. On a less positive note, domestic demand hit another speedbump in Q3. Household spending halved and fixed investment decelerated sharply in the quarter chiefly due to contracting public investment activity and a slowing inflow of EU development funds; public spending, however, jumped.

Turning to the fourth quarter, private sector conditions seem to have weakened as industrial output contracted in October and business confidence dipped to an over four-year low in November. In addition, slumping retail sales in October and deteriorating consumer sentiment in October–November suggest consumer spending lost further traction in the quarter.

Market Trend

Estonian Automotive industry has been solid in recent years. In 2017 the car passenger’s sales have been 25.672 – up 11.8% – holding a positive tone also in 2018.

In 2019, according to data released by the Estonian Road Administration (E.R.A.), the market hit the fourth consecutive year of growth. Indeed, Total sales have been 29.888, improving 5.9% from the previous year.

At brand-wise, Toyota was on top of the ranking, holding 15.9% of share, followed by Skoda and Renault, respectively with 13.8% and 9.2% of market share.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019BrandSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
1Toyota4.2634203,8%15,86%16,68%
2Skoda3.7043112,2%13,78%12,36%
3Renault2.4632784,0%9,16%11,04%
4Volkswagen2.070100-8,9%7,70%3,97%
5Kia2.00120315,5%7,44%8,07%
6Peugeot1.50315226,5%5,59%6,05%
7Citroen1.3526440,4%5,03%2,52%
8Dacia1.0791171,9%4,02%4,64%
9Honda994136-25,5%3,70%5,40%
10Subaru88562-8,5%3,29%2,47%
11Opel850118-18,2%3,16%4,69%
12Nissan68172-27,3%2,53%2,88%
13Hyundai65160-53,9%2,42%2,38%
14Audi51152-3,5%1,90%2,07%
15Mazda50558-25,5%1,88%2,32%
16Seat47232100,5%1,76%1,27%
17Mercedes44823-20,7%1,67%0,91%
18Ford43455-30,5%1,61%2,17%
19BMW39352-16,2%1,46%2,07%
20Volvo36730-9,6%1,37%1,19%
21Fiat25120178,5%0,93%0,79%
22Suzuki18015-22,9%0,67%0,61%
23Lexus16827-15,4%0,62%1,06%
24Mitsubishi13411-31,9%0,50%0,44%
25Porsche12710-35,6%0,47%0,40%
26Land Rover10022-53,8%0,37%0,86%
27Mini665-27,7%0,25%0,20%
28DS41-3,1%0,15%0,00%
29Jeep39315,5%0,15%0,10%
30SsangYong34190,6%0,13%0,04%
31Jaguar343-50,9%0,13%0,12%
32Alfa Romeo182-75,6%0,07%0,08%
33Maserati13130,0%0,05%0,04%
34Dodge1320,05%0,08%
35Bentley10-333,7%0,04%0,00%
36Chrysler9--95,4%0,03%0,00%
37Infiniti6-15,5%0,02%0,00%
38Ferrari3-197,3%0,01%0,00%
39Tesla31-92,2%0,01%0,04%
40Cadillac3--42,3%0,01%0,00%
41Rolls-Royce1-15,5%0,00%0,00%
42Aston Martin1-15,5%0,00%0,00%
43Lamborghini1-15,5%0,00%0,00%

Rank 2019GroupSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
1Volkswagen Group6.895505,5270,5%25,65%20,07%
2Toyota Group4.431446,68052,9%16,48%17,74%
3Renault Nissan Alliance4.364478,3045-4,5%16,23%18,99%
4P.S.A.3.746334,141516,0%13,93%13,27%
5Hyundai-Kia2.652263,28-15,7%9,87%10,45%
6Honda Motor994135,9435-25,5%3,70%5,40%
7Subaru88562,2545-8,5%3,29%2,47%
8Mazda50558,443-25,5%1,88%2,32%
9BMW46157,0905-18,0%1,71%2,27%
10Mercedes Daimler44822,869-20,7%1,67%0,91%

Rank 2019Rank 2018ModelYTD 2019YTD 2019 VarDecember SalesDecember var
13Toyota RAV41.59358,8%13346,2%
2Toyota Corolla1.273106
32Skoda Octavia1.24021,0%10324,1%
41Renault Clio1.0500,1%8876,0%
5Skoda Kodiaq80967
610Kia Sportage644-2,9%54-32,5%
79Renault Captur593-10,8%49188,2%
813Kia Cee’d585-1,8%496,5%
912Skoda Superb531-16,6%444,8%
1026Volkswagen Tiguan518113,2%43760,0%

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