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Flash Reports

Europe Best Selling Brand. The top 30

Europe best selling Brand Renault-Zoe-2017

Europe Best Selling Brand ranking for the 2017 in the 44 countries with Volkswagen on top of the list with over 2 million sales and half a million gap over the best follower, Renault. The report consider car passenger’s sales from Portugal to Russia.

European Car Passenger’s market in the 2017 continued the recovery reporting the fourth increase in a string with 15.6 million sales (+3.1%) and while considering in addition the light commercial sales (2.02 million, up 9.1%) reached the level of 17.6 million (+3.8%) more or less equal to the United States industry.

In this report we have focused our analysis over the car passenger’s and in the table below report on the ranking of Top 30 Brands at continental level, covering all sales in 44 markets, combining the 28 countries of European Community plus the 3 E.F.T.A. (Norway, Iceland and Switzerland) plus East and South European countries like Russia, Turkey, Ukraine, Bosnia, Serbia, Macedonia, Moldova, Belarus, Moldova, Armenia, Georgia, and Albania.

The best selling brand in the 2017 was Volkswagen with 2.02 million sales (+0.9%) and with a share of 11.5%. The dominion of the German brand is out of discussion as the gap over the best follower is over half a million. In the 2017 sales grew up in double-digit in Austria, Croatia, Romania, Lithuania, while losing strong in Switzerland, Cyprus, Iceland.

In second place there was Renault with 1.41 million (+3.8%). The fastest growing markets were Croatia, Romania, Sweden, Spain, Portugal Netherland while heavy lost were reported in United Kingdom.

In third place Ford with 1.33 million (+0.3%). The lost in UK and Ireland have been balanced by remarkable increase in Austria, Hungary, Portugal, Romania, Croatia and Slovenia.

In fourth place  and up 1 spot Peugeot with 1.12 million (+5.7%) followed by Mercedes with 1.054.000 (+7.3%), Fiat with 1.029.000 (+11.5%),  Opel with 1.025.000 (-5.4%), Audi with 827.000 (+0.6%), BMW with 824.000 (+0.6%) and in 10th place Toyota with 766.000 (+5.7%).

Source of Data

Data are sourced by the focus2move.com Mobility Database, feed on daily basis aggregating data from all National Car Maker Associations or Dealers Associations, including, for the European Community, the European Automobile Manufacturers Association.

Rank 2017 Rank 2016 Brand Sales 2017 Variation 2017 Share 2017
1 1 Volkswagen 1.703.270 -1,0% 10,9%
2 2 Renault 1.144.266 3,9% 7,3%
3 3 Ford 1.049.390 -0,7% 6,7%
4 4 Opel 942.491 -5,0% 6,0%
5 5 Peugeot 923.168 6,6% 5,9%
6 6 Mercedes 908.982 7,1% 5,8%
7 7 Audi 826.335 -0,5% 5,3%
8 8 BMW 823.730 0,6% 5,3%
9 9 Fiat 769.519 4,5% 4,9%
10 10 Skoda 702.338 5,9% 4,5%
11 11 Toyota 683.346 13,2% 4,4%
12 13 Citroen 573.643 5,4% 3,7%
13 12 Nissan 564.032 2,8% 3,6%
14 14 Hyundai 519.953 3,4% 3,3%
15 15 Kia 465.681 7,1% 3,0%
16 16 Dacia 460.228 11,3% 2,9%
17 17 Seat 400.762 14,5% 2,6%
18 18 Volvo 301.118 3,8% 1,9%
19 21 Suzuki 245.029 20,7% 1,6%
20 19 Mazda 231.121 -1,9% 1,5%
21 20 Mini 215.016 3,2% 1,4%
22 22 Land Rover 168.497 0,7% 1,1%
23 23 Honda 139.604 -12,2% 0,9%
24 24 Mitsubishi 118.692 0,2% 0,8%
25 26 Jeep 107.252 3,0% 0,7%
26 25 Smart 100.334 -5,0% 0,6%
27 30 Alfa Romeo 85.456 29,8% 0,5%
28 27 Porsche 73.519 3,1% 0,5%
29 29 Jaguar 68.267 2,6% 0,4%
30 28 Lancia 60.638 -9,5% 0,4%

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