Europe Best selling Vehicle Brand 2016 ranking dominated by Volkswagen in a market up 4.9%. Strong performers had been Renault (second) Mercedes (sixth) and Fiat (seventh).
After the moderate recovery scored in the previous two years, the European (EU plus EFTA countries) car passengers market kept recovering in the 2016, posting the third increase in a string with 14.94 million sales, up 5.2%. The light commercial vehicles industry figures at 1.97 million was up 11.1%.
While looking at the entire European continent, including all countries in the East, with Russia, Turkey and Ukraine among the others smaller, the European light vehicles market stand at 19.5 million units, up 4.9%.
The best-selling brand in this “large” Europe, as total cars plus lcvs vehicles sales unchanged in the 2016 and was the German Volkswagen with 2.2 million sales (+0.6%) followed by Renault with 1.61 million (+10.0%) and Ford with 1.46 million (+2.0%).
In fourth place Opel/Vauxall with 1.14 million units (+4.6%) followed by Peugeot with 1.09 million (+2.8%), Mercedes with 1.059.000 (+11.1%), Fiat with 1.025.000 (+9.9%), Audi with 878.000 (+7.5%), BMW with 878.000 (+8.7%) and in 10th place Toyota with 801.000 (+3.0%).
Source of Data
Data are sourced by the focus2move.com Mobility Database, feed on daily basis aggregating data from all National Car Maker Associations or Dealers Associations, including, for the European Community, the European Automobile Manufacturers Association.
Data combined the 28 countries of European Community plus the 3 E.F.T.A. (Norway, Iceland and Switzerland) plus East and South European countries like Russia, Turkey, Ukraine, Bosnia, Serbia, Macedonia, Moldova, Belarus, Moldova, Armenia, Georgia, and Albania.
Please bear in mind that sales data reported in the below tables are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.
| Rank Dec | Rank 2016 | BRAND | Sales December | Sales 2016 FY | Variation December | Variation 2016 FY | Share December | Share 2016 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Volkswagen | 183.232 | 2.221.749 | 1,7% | 0,6% | 11,1% | 11,4% |
| 2 | 2 | Renault | 175.715 | 1.615.524 | 8,7% | 10,0% | 10,7% | 8,3% |
| 3 | 3 | Ford | 117.098 | 1.461.782 | -4,0% | 2,0% | 7,1% | 7,5% |
| 5 | 4 | Opel | 89.647 | 1.144.075 | 0,6% | 4,6% | 5,4% | 5,9% |
| 7 | 5 | Peugeot | 85.461 | 1.092.427 | -11,4% | 2,8% | 5,2% | 5,6% |
| 4 | 6 | Mercedes | 89.911 | 1.059.199 | 8,9% | 11,1% | 5,5% | 5,4% |
| 6 | 7 | Fiat | 85.754 | 1.025.369 | 2,5% | 9,9% | 5,2% | 5,3% |
| 8 | 8 | BMW | 72.072 | 878.450 | -5,0% | 8,7% | 4,4% | 4,5% |
| 10 | 9 | Audi | 66.721 | 878.347 | 15,0% | 7,5% | 4,0% | 4,5% |
| 9 | 10 | Toyota | 71.886 | 801.939 | 2,5% | 5,4% | 4,4% | 4,1% |
| 11 | 11 | Skoda | 61.412 | 761.378 | 11,9% | 7,5% | 3,7% | 3,9% |
| 14 | 12 | Citroen | 55.752 | 757.503 | -10,3% | -2,5% | 3,4% | 3,9% |
| 12 | 13 | Hyundai | 60.115 | 720.944 | 0,0% | 3,6% | 3,6% | 3,7% |
| 13 | 14 | Nissan | 59.919 | 720.415 | 4,0% | -1,1% | 3,6% | 3,7% |
| 16 | 15 | Kia | 42.832 | 611.346 | -0,1% | 6,0% | 2,6% | 3,1% |
| 15 | 16 | Dacia | 50.255 | 505.568 | 11,5% | 10,3% | 3,1% | 2,6% |
| 18 | 17 | Seat | 28.495 | 371.598 | 4,7% | 4,1% | 1,7% | 1,9% |
| 17 | 18 | Volvo | 31.732 | 303.200 | -14,2% | 0,3% | 1,9% | 1,6% |
| 19 | 19 | Lada | 28.263 | 274.903 | 17,6% | -0,3% | 1,7% | 1,4% |
| 21 | 20 | Mazda | 18.339 | 263.194 | -5,6% | 7,0% | 1,1% | 1,4% |
| 20 | 21 | Mini | 18.479 | 214.540 | -5,2% | 11,6% | 1,1% | 1,1% |
| 22 | 22 | Suzuki | 17.202 | 214.196 | 14,5% | 12,4% | 1,0% | 1,1% |
| 25 | 23 | Land Rover | 13.194 | 189.569 | -10,2% | 9,9% | 0,8% | 1,0% |
| 23 | 24 | Honda | 15.590 | 182.471 | 12,9% | 18,8% | 0,9% | 0,9% |
| 24 | 25 | Mitsubishi | 13.276 | 161.055 | -28,4% | -17,5% | 0,8% | 0,8% |
| 27 | 26 | Jeep | 8.764 | 109.427 | 6,5% | 15,4% | 0,5% | 0,6% |
| 26 | 27 | Smart | 9.443 | 106.897 | 32,3% | 10,3% | 0,6% | 0,5% |
| 29 | 28 | Porsche | 6.716 | 77.615 | 54,0% | 3,2% | 0,4% | 0,4% |
| 30 | 29 | Lexus | 6.241 | 69.333 | 1,1% | 14,6% | 0,4% | 0,4% |
