Europe Light Vehicle Sales divergent in March with West +11% and East -22%.

Europe Light Vehicle Sales Fiat-500_Vintage_57_2015

Europe

Light Vehicle Sales had been high divergent in March with West at +11% and East at -22%. Ford outpaced Renault in second place while Fiat was one of the fastest growing gaining 1 spot in the ranking.

Euro zone Outlook

The Euro zone economy improved in the fourth quarter of 2014. Although growth picked up just slightly over the third quarter, recent data provide further evidence that the bloc’s economy is gaining momentum at the outset of 2015.

The composite PMI—a closely-watched leading indicator—rose to a nearly four year high in March and economic sentiment improved in the same month. Businesses and consumers are more upbeat as the euro’s slide supports export-oriented manufacturers and borrowers are benefitting from the European Central Bank’s ultra-loose monetary policy.

Growth prospects for the Euro zone economy in 2015 improved this month, reflecting tailwinds from low oil prices, a weak euro, easing fiscal austerity and stronger signals from the latest leading indicators.

FocusEconomics Consensus Forecast panelists raised their projections for 2015 this month and now expect the Euro area economy to expand 1.3%. Their panel projects economic growth of 1.7% in 2016.

Market Outlook

The European light vehicles market is moving with high divergent trend considering West and East. As reported in the unique interactive table, East Europe ( including 8 markets) sales in March had been 240.366, down a huge 22.1% from March 2014 albeit Turkey was one of the best growing market worldwide with an impressive +75.1%.

Western Europe sales had been 1.815.374, up 11.4%, the best increase since 2007, with first quarter volume at 4 million units, up 9.1%. The fastest growing market in the West was Spain at +44%, while the most impressive data regard Czech Republic. where the 27.6% was on top of the best Q1 ever scored last year.

Total European sales in March had been2.055.739 (cars + LCVs), up a robust 6.1% from the correspondent month last year with first quarter figures at 4.591.546, +3.3%.

Competitive Arena

Volkswagen led the ranking with total March sales at 225.114 (+6.4%), followed by Ford that fueled by exception UK market performance, outpaced Renault with 175.173 (+13.2%) sales vs 150.662 (+9.4%). Ford was second in the first quarter as well with a tiny margin of 7.000 units that could be recovered by Renault already in April.

Opel (including Vauxhall) was 4th with 133.553 sales (+1.6%). Do you remember that GM Group released the decision to stop Chevrolet sales in Europe to “create space” to Opel?  In March Opel has lost 39.9% of sales in East region while growing 5.0% in the West.

Peugeot was 5th with a positive +11.5% in March, followed by a finally positive Fiat. The Italian brand improved 66.9% in East Europe (thanks to Turkey) and 12.6% in the West, In total, sales were 100.748 (+16.5%) gaining one spot from last year ranking.

In the interactive table on brands, we show performance split by east and West region.

RankRank Q1  MarQ1Var MarVar Q1Share MarShare Q1
East Europe240.366588.822-22,1%-23,9%11,7%12,8%
11Russia139.850383.538-42,5%-36,4%6,8%8,4%
22Turkey83.302173.24875,1%50,3%4,1%3,8%
33Ukraine11.66817.6210,6%-56,5%0,6%0,4%
45Serbia2.0884.7242,1%3,2%0,1%0,1%
54Belarus1.8725.615-24,0%-24,0%0,1%0,1%
67Moldova5881.31422,0%15,7%0,0%0,0%
76Bosnia5651.6915,0%5,0%0,0%0,0%
88Macedonia4331.0717,0%10,8%0,0%0,0%
UE + Efta1.815.3744.002.72411,4%9,1%88,3%87,2%
11UK554.647832.3407,7%8,4%27,0%18,1%
22Germany337.032794.7418,6%7,0%16,4%17,3%
33France233.221568.4079,5%5,9%11,3%12,4%
44Italy173.369460.43214,4%12,6%8,4%10,0%
55Spain128.583304.20844,0%34,0%6,3%6,6%
66Belgium61.150163.6985,3%-0,2%3,0%3,6%
78Poland38.311103.466-2,3%-3,2%1,9%2,3%
89Sweden35.81485.79313,5%10,5%1,7%1,9%
912Switzerland31.34872.13619,5%5,5%1,5%1,6%
1010Austria31.08675.1544,7%-7,5%1,5%1,6%
117Netherlands28.872110.611-1,7%3,0%1,4%2,4%
1213Denmark22.73656.85418,2%4,7%1,1%1,2%
1315Portugal22.69552.72336,8%32,8%1,1%1,1%
1411Ireland21.85374.72134,9%32,7%1,1%1,6%
1514Czech Rep21.15553.26527,6%23,9%1,0%1,2%
1616Norway16.84042.5993,3%-1,1%0,8%0,9%
1717Finland10.94929.07314,7%-4,1%0,5%0,6%
1818Greece6.52817.27911,3%4,0%0,3%0,4%
1919Hungary6.30517.0722,3%10,2%0,3%0,4%
2020Slovenia5.95715.64616,7%15,6%0,3%0,3%
2121Slovakia5.42614.7010,3%-7,1%0,3%0,3%
2222Romania5.33914.45516,7%8,3%0,3%0,3%
2323Luxembourg4.82212.1991,0%-0,9%0,2%0,3%
2424Croatia3.2788.9817,0%22,6%0,2%0,2%
2525Bulgaria2.6886.41116,4%7,4%0,1%0,1%
2626Estonia1.7335.2772,0%11,3%0,1%0,1%
2728Latvia1.4323.74416,8%8,6%0,1%0,1%
2827Lithuania1.1963.7725,3%10,8%0,1%0,1%
2929Iceland6311.8665,3%5,4%0,0%0,0%
3030Monaco2156248,0%4,3%0,0%0,0%
3131Liechtenstein16347510,0%7,0%0,0%0,0%
Total2.055.7394.591.5466,10%3,3%100,0%100,0%

RankRank Q1  MarQ1Var MarVar Q1Share MarShare Q1
11Volkswagen225.114536.4916,4%6,3%11,0%11,7%
23East Europe20.95651.133-14,3%-17,3%1,0%1,1%
11UE + Efta204.157485.3589,1%9,6%9,9%10,6%
22Ford175.183348.97613,2%8,9%8,5%7,6%
78East Europe12.29227.94312,3%-6,7%0,6%0,6%
22UE + Efta162.891321.03313,2%10,5%7,9%7,0%
33Renault150.662341.2389,4%4,1%7,3%7,4%
34East Europe20.29349.197-13,6%-25,7%1,0%1,1%
33UE + Efta130.369292.04214,1%11,6%6,3%6,4%
45Opel133.553272.2131,6%2,6%6,5%5,9%
1214East Europe5.82511.283-39,9%-52,9%0,3%0,2%
45UE + Efta127.728260.9295,0%8,1%6,2%5,7%
54Peugeot118.701273.73611,5%6,0%5,8%6,0%
1821East Europe3.9178.090-13,5%-29,0%0,2%0,2%
54UE + Efta114.784265.64712,7%7,7%5,6%5,8%
66Fiat100.748229.45416,5%11,0%4,9%5,0%
99East Europe10.28222.03866,9%34,0%0,5%0,5%
76UE + Efta90.466207.41612,6%9,0%4,4%4,5%
77Mercedes100.386219.89713,7%12,6%4,9%4,8%
1011East Europe8.06418.9616,4%8,9%0,4%0,4%
68UE + Efta92.322200.93614,3%12,9%4,5%4,4%
89Nissan98.004209.0145,7%7,1%4,8%4,6%
87East Europe11.12832.892-45,9%-38,0%0,5%0,7%
1011UE + Efta86.877176.12220,4%23,9%4,2%3,8%
98Citroen93.557213.3377,3%0,1%4,6%4,6%
2123East Europe3.4177.284-11,4%-29,0%0,2%0,2%
87UE + Efta90.140206.0538,2%1,6%4,4%4,5%
1010Audi92.062202.3654,6%2,4%4,5%4,4%
1416East Europe4.60710.082-11,9%-13,2%0,2%0,2%
99UE + Efta87.456192.2845,7%3,3%4,3%4,2%
1111Toyota87.245200.1796,6%2,0%4,2%4,4%
56East Europe15.92335.157-11,4%-19,3%0,8%0,8%
1212UE + Efta71.322165.02211,6%8,1%3,5%3,6%
1212BMW86.916195.7192,7%7,4%4,2%4,3%
1312East Europe4.84113.938-19,8%13,0%0,2%0,3%
1110UE + Efta82.075181.7824,4%7,0%4,0%4,0%
1314Hyundai74.916171.38510,9%6,3%3,6%3,7%
42East Europe19.33751.468-4,9%0,1%0,9%1,1%
1414UE + Efta55.579119.91817,6%9,2%2,7%2,6%
1413Skoda70.999173.534-0,8%1,8%3,5%3,8%
1110East Europe7.74921.859-19,2%-10,2%0,4%0,5%
1313UE + Efta63.250151.6752,0%3,8%3,1%3,3%
1515Kia57.733141.278-1,4%0,8%2,8%3,1%
65East Europe14.05740.031-26,8%-14,2%0,7%0,9%
1516UE + Efta43.676101.24811,0%8,4%2,1%2,2%
1616Dacia44.181110.35510,8%7,9%2,1%2,4%
1719East Europe4.0188.88161,3%44,7%0,2%0,2%
1615UE + Efta40.163101.4747,5%5,5%2,0%2,2%
1717Seat40.14192.66216,1%16,8%2,0%2,0%
2931East Europe1.5582.914122,9%56,3%0,1%0,1%
1717UE + Efta38.58389.74813,9%15,9%1,9%2,0%
1820Mazda29.65761.6965,0%-2,4%1,4%1,3%
2320East Europe2.7608.112-46,6%-35,7%0,1%0,2%
1919UE + Efta26.89753.58416,6%6,0%1,3%1,2%
1919Volvo29.56966.9263,5%3,9%1,4%1,5%
2729East Europe1.6273.312-23,9%-22,1%0,1%0,1%
1818UE + Efta27.94263.6155,7%5,7%1,4%1,4%
2018Lada28.14170.069-25,4%-25,0%1,4%1,5%
11East Europe27.90869.540-25,7%-25,3%1,4%1,5%
4847UE + Efta23352980,4%37,1%0,0%0,0%
2123Land Rover26.85247.92118,6%7,8%1,3%1,0%
3128East Europe1.4963.683-37,3%-33,8%0,1%0,1%
2021UE + Efta25.35644.23825,2%13,7%1,2%1,0%
2225Honda23.58442.281-9,0%-15,2%1,1%0,9%
3027East Europe1.5063.695-62,6%-64,1%0,1%0,1%
2323UE + Efta22.07838.5860,9%-2,5%1,1%0,8%
2322Suzuki23.27748.5840,6%-8,2%1,1%1,1%
4034East Europe5911.860-73,4%-69,0%0,0%0,0%
2120UE + Efta22.68646.7248,5%-0,4%1,1%1,0%
2424Mini22.53744.73937,0%31,4%1,1%1,0%
4442East Europe299603-11,5%-13,6%0,0%0,0%
2222UE + Efta22.23844.13638,0%32,3%1,1%1,0%
2521Mitsubishi20.99549.702-0,9%4,9%1,0%1,1%
1613East Europe4.09811.679-61,0%-50,5%0,2%0,3%
2424UE + Efta16.89838.02358,3%59,9%0,8%0,8%
2627Jeep9.80822.986162,6%141,9%0,5%0,5%
3637East Europe6541.641-28,6%-21,3%0,0%0,0%
2626UE + Efta9.15421.344224,7%187,7%0,4%0,5%
2726Smart9.67123.52353,4%45,3%0,5%0,5%
5152East Europe6613722,4%25,5%0,0%0,0%
2525UE + Efta9.60523.38653,6%45,4%0,5%0,5%
2828Porsche7.93918.08749,5%45,7%0,4%0,4%
3840East Europe6161.31828,6%41,3%0,0%0,0%
2728UE + Efta7.32316.76951,6%46,0%0,4%0,4%
2931Lexus7.39714.13330,2%29,8%0,4%0,3%
2425East Europe2.6094.15027,9%14,9%0,1%0,1%
3130UE + Efta4.7889.98331,4%37,1%0,2%0,2%
3030Alfa Romeo6.48415.446-7,2%-4,4%0,3%0,3%
5249East Europe6517363,4%30,3%0,0%0,0%
2829UE + Efta6.42015.273-7,6%-4,7%0,3%0,3%
3129Lancia6.34817.810-14,8%-9,7%0,3%0,4%
6262East Europe919-82,6%-81,0%0,0%0,0%
2927UE + Efta6.33917.791-14,3%-9,3%0,3%0,4%
3232Subaru5.80212.5524,3%-9,0%0,3%0,3%
3230East Europe1.1573.103-33,1%-31,5%0,1%0,1%
3231UE + Efta4.6459.44921,2%2,0%0,2%0,2%
3338Jaguar5.0867.659-9,1%-14,1%0,2%0,2%
4647East Europe131302-19,8%-30,2%0,0%0,0%
3033UE + Efta4.9557.357-8,8%-13,2%0,2%0,2%
3434Gaz4.4839.631-31,1%-35,5%0,2%0,2%
1517East Europe4.4819.624-31,2%-35,5%0,2%0,2%
7374UE + Efta27190,2%343,8%0,0%0,0%
3533Chevrolet4.42712.208-77,8%-80,5%0,2%0,3%
1915East Europe3.72010.345-73,2%-71,8%0,2%0,2%
3937UE + Efta7071.863-88,4%-92,8%0,0%0,0%
3636Iveco4.0019.31017,1%13,7%0,2%0,2%
4343East Europe30156430,9%27,9%0,0%0,0%
3332UE + Efta3.7008.74616,1%12,9%0,2%0,2%
3735Datsun3.5029.3390,2%0,2%
2018East Europe3.5029.3390,2%0,2%
3837Uaz3.0497.690-12,0%-12,2%0,1%0,2%
2222East Europe3.0497.690-12,0%-12,2%0,1%0,2%
3940SsangYong2.3725.325-36,2%-39,5%0,1%0,1%
3332East Europe1.0382.494-62,0%-63,0%0,1%0,1%
3636UE + Efta1.3342.83035,7%37,0%0,1%0,1%
4041Isuzu2.2894.49634,4%35,0%0,1%0,1%
4241East Europe3771.04656,4%53,6%0,0%0,0%
3534UE + Efta1.9123.45030,8%30,2%0,1%0,1%
4142Geely2.2703.881-36,9%-62,7%0,1%0,1%
2526East Europe2.2703.881-36,9%-62,7%0,1%0,1%
4243Tesla2.1943.1730,4%3,1%0,1%0,1%
7369East Europe29204,0%240,8%0,0%0,0%
3435UE + Efta2.1923.1650,4%2,9%0,1%0,1%
4339Daewoo2.1625.958-56,8%-57,7%0,1%0,1%
2624East Europe2.1625.958-56,8%-57,7%0,1%0,1%
4447Zaz1.5621.814-4,9%-54,3%0,1%0,0%
2836East Europe1.5621.814-4,9%-54,3%0,1%0,0%
4544Infiniti1.1842.996-10,1%-7,6%0,1%0,1%
3535East Europe6571.822-39,7%-27,2%0,0%0,0%
4141UE + Efta5271.175131,2%58,7%0,0%0,0%

(193)

In the spotlight

Malaysia Automotive Market Report 2010-2025

Malaysia Automotive Market Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.

In the spotlight

Panama Automotive Market Report 2010-2025

Panama Automotive Market Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape.