Fiji 2017. Auto sales up 11%

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Fiji vehicles
Toyota-Yaris_GRMN-2018

Fiji vehicles market is the biggest in the Pacific Ocean region with recent years score always improving. In the 2017 sales hit the new record, up 11% from the previous year. Over 100.000 vehicles circulate in the archipelago, and 90% are Japanese.

Fiji is an archipelago of more than 330 islands, of which 110 are permanently inhabited, and more than 500 islets, amounting to a total land area of about 18,300 square kilometres. The farthest island is Ono-i-Lau. The two major islands, Viti Levu and Vanua Levu, account for 87% of the total population of 898,760.  Fiji has one of the most developed economies in the Pacific due to an abundance of forest, mineral, and fish resources. Today, the main sources of foreign exchange are its tourist industry and sugar exports.

The automotive sector is well-developed and recent data estimate that around one out each ten people actually owns a car. In the 2015, the country crossed the 100,000 circulating vehicles, according to data released by the local Land Transport Authority which recorded a total of 103.415 registered vehicles running on our roads — 72.543 of which were privately owned while 11.246 were Public Service Vehicles (PSV).

Indeed, in recent years the market has constantly growth with 2017 ended at the new record of 3.803 vehicles sold, up 11.0% from the previous year.

Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV2.7722.5562.8652.5323.2753.6503.833
HCV168168151157150153161
Total2.9402.7243.0162.6893.4253.8033.993
2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV4,9%-7,8%12,1%-11,6%29,3%11,5%5,0%
HCV22,6%0,0%-10,1%4,0%-4,5%2,0%5,0%
Total5,8%-7,3%10,7%-10,8%27,4%11,0%5,0%

Toyota  is market leader with 932 sales (-18.5) with 28% of market share, followed by Hyundai and Isuzu.