Finland 2013. BMW & Toyota Auris shine in a bad market

Accordingly with data released by Autotuojlat, the Finnish Information Centre of Automobile Sector, in December 2013 the new cars sold in Finland have been 5.685, down 11.3% from last year. Year to date sales were 103.061, down 7.3%. This year volume stands almost 44.000 units below the 2007 peak at 147.949 units. 2013 sales volume was the lowest out of last four years.

The year was characterized by the duel between Volkswagen and Toyota, ended with a gap of only 0.3 points of share. Volkswagen Golf surged on top of model ranking, taking the crowd from Nissan Qasquai, while Skoda Octavia was second for the second consecutive year.

Giving a general evaluation at Brands & Models performance, based not only on volume but also on the results compared with potential, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was BMW, ranked in 10th place with final year share at 4.7%, up 0.9 points from 2012 and 1.5 points from 2011. Remarkable also the Mazda performance with share boosted from 1.2% up 1.7%. In third we put Mercedes, which gained share at 4.9%, up 0.5 points from 2012 and 1.0 points from 2011.

Model of Year was Toyota Auris, ranked 4th, thanks to the success of new model, with share at 3.2%, the second was Volkswagen Golf, back leader of the market and we judged Honda CR-V as third, thanks to the 15th place gained.

Looking at the best brands performance:

Volkswagen has burnt Toyota in the year end rush selling 801 units, over 400 more than the rival and ending the year on top of the list as in 2011 and 2012, in spite of the gap over the second was reduced at only 0.3 points of share. Full Year 2012 Volkswagen retailed 12.667 cars with share at 12.3%, down 0.2 points from year ago and 1.3 points from 2011. Golf was market leader in December and in the entire year while Passat ended in 8th place and Polo in 23rd.

Volvo was second in December but only 5th in the year, respectively with 585 and 7.098 sales. December rush produced the highest share of the year – at 10.3% – while in total the market share was stable at 6.9%, aligned with 2011 and 2012. New V40 ranked in third in December but only in 12th in the year. In the 2013 ranking, V70 was 17th, V60 in 22nd and XC60 in 25th.

Skoda was flat in third with 556 sales and a still strong share at 9.8%, well ahead of annual data (8.1%). During the 2013 Skoda sold 8.370 vehicles recovering the 0.3 points of share lost in 2012 from 2011 at 8.1%. As last year, the Octavia was the second best model sold in the market while Superb was 26th.

Toyota’s Management probably gave up in December in the race for market leadership and December sales at 480 were only 8.4% of market share. However, Toyota was the Winner of the Year in Finland, with sales grew at 12.311 and share stable at 12.0%, only 0.3 points behind Volkswagen. In 2013, Auris ranked in 4th, Avensis in 5th and Yaris in 10th.

Ford ranked fifth in December and fourth in 2013, respectively with 434 and 7.812 sales. The performance was in line with last year, with share at 7.6%, due to a weak first half partially recovered in the second. The bestselling model was Focus ranked 7th, while Fiesta was 10th and Mondeo 20th.

In the table below, the Top 25 brands ranked for the last year position:

Rank Dec

Rank Nov

Rank 2013

Brand

  Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Volkswagen

801

12.667

13,6%

12,5%

12,8%

13,2%

14,1%

12,3%

2

5

5

Volvo

585

7.098

6,9%

6,8%

6,6%

7,3%

10,3%

6,9%

3

3

3

Skoda

556

8.370

8,1%

7,8%

7,2%

10,7%

9,8%

8,1%

4

2

2

Toyota

480

12.311

10,6%

12,1%

12,0%

11,6%

8,4%

12,0%

5

4

4

Ford

434

7.812

8,5%

7,7%

7,4%

8,1%

7,6%

7,6%

6

9

6

Kia

391

6.245

4,9%

5,7%

5,8%

4,7%

6,9%

6,1%

7

7

8

Audi

388

5.649

4,9%

5,6%

5,6%

5,4%

6,8%

5,5%

8

8

9

Mercedes

338

5.023

3,9%

4,4%

4,9%

5,3%

5,9%

4,9%

9

10

10

BMW

311

4.825

3,2%

3,8%

5,0%

4,2%

5,5%

4,7%

10

6

7

Nissan

270

5.856

5,9%

6,5%

5,5%

5,8%

4,7%

5,7%

11

12

14

Peugeot

158

2.637

3,3%

3,0%

2,3%

2,7%

2,8%

2,6%

12

11

11

Opel

150

4.059

4,2%

3,4%

4,1%

4,0%

2,6%

3,9%

13

13

13

Honda

113

2.911

2,6%

2,8%

3,5%

2,4%

2,0%

2,8%

14

15

12

Hyundai

104

3.370

3,5%

4,0%

3,7%

1,9%

1,8%

3,3%

15

14

16

Mazda

100

1.765

1,7%

1,2%

1,8%

1,9%

1,8%

1,7%

16

16

15

Citroen

76

2.460

2,8%

2,7%

2,4%

1,8%

1,3%

2,4%

17

18

19

Renault

68

1.090

1,5%

1,1%

0,9%

1,4%

1,2%

1,1%

18

20

20

Subaru

57

1.040

1,0%

0,9%

0,8%

1,0%

1,0%

1,0%

18

17

17

Seat

57

1.632

1,5%

1,3%

1,7%

1,5%

1,0%

1,6%

19

24

23

Fiat

53

788

0,9%

0,6%

0,7%

0,6%

0,9%

0,8%

20

19

22

Mitsubishi

47

904

1,2%

1,2%

0,9%

1,3%

0,8%

0,9%

21

22

24

Dacia

29

738

0,7%

0,6%

0,8%

0,7%

0,5%

0,7%

22

23

25

Suzuki

28

623

0,8%

0,7%

0,5%

0,6%

0,5%

0,6%

23

21

18

Chevrolet

26

1.178

1,1%

1,0%

1,0%

0,9%

0,5%

1,1%

24

25

29

Alfa Romeo

20

161

0,4%

0,3%

0,1%

0,3%

0,4%

0,2%

25

28

28

Land Rover

16

168

0,1%

0,3%

0,2%

0,1%

0,3%

0,2%

In the next table, the Top 25 models ranked for last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

2

1

Volkswagen Golf

381

5.063

3,8%

4,8%

6,3%

6,7%

4,9%

2

1

2

Skoda Octavia

347

4.779

4,1%

3,4%

7,2%

6,1%

4,6%

3

7

12

Volvo V40

200

2.131

0,0%

1,9%

2,2%

3,5%

2,1%

4

4

3

Nissan Qashqai

158

4.197

4,6%

4,1%

3,1%

2,8%

4,1%

5

15

9

BMW 3 Series

152

2.248

1,0%

2,4%

1,6%

2,7%

2,2%

6

9

11

Kia Cee’d

143

2.145

2,0%

1,9%

1,9%

2,5%

2,1%

7

25

14

Kia Rio

131

1.766

1,4%

1,8%

0,5%

2,3%

1,7%

8

13

16

Audi A3

130

1.554

1,0%

1,3%

1,8%

2,3%

1,5%

9

16

17

Volvo V70

129

1.529

1,4%

1,6%

1,4%

2,3%

1,5%

9

14

8

Volkswagen Passat

129

2.341

2,4%

2,7%

1,7%

2,3%

2,3%

10

6

6

Toyota Yaris

125

2.683

3,0%

2,7%

2,3%

2,2%

2,6%

11

5

10

Ford Fiesta

121

2.210

1,7%

1,9%

2,7%

2,1%

2,1%

12

12

7

Ford Focus

118

2.496

3,1%

2,7%

1,8%

2,1%

2,4%

13

16

13

Audi A4

111

1.853

1,9%

2,0%

1,4%

2,0%

1,8%

14

21

26

Skoda Superb

104

1.041

1,3%

1,0%

1,0%

1,8%

1,0%

15

16

25

Volvo XC60

100

1.120

1,1%

1,0%

1,4%

1,8%

1,1%

16

8

5

Toyota Avensis

98

3.093

3,8%

3,5%

2,0%

1,7%

3,0%

17

3

4

Toyota Auris

95

3.274

1,5%

2,5%

3,5%

1,7%

3,2%

18

17

24

BMW 5 Series

88

1.153

1,2%

1,1%

1,4%

1,5%

1,1%

19

11

20

Ford Mondeo

78

1.292

1,3%

1,1%

1,8%

1,4%

1,3%

20

19

22

Volvo V60

65

1.254

1,2%

1,2%

1,3%

1,1%

1,2%

21

18

28

Mercedes A Class

61

976

1,0%

1,1%

1,4%

1,1%

0,9%

22

20

23

Volkswagen Polo

59

1.235

1,3%

1,3%

1,1%

1,0%

1,2%

22

10

18

Opel Astra

59

1.515

1,8%

1,5%

1,8%

1,0%

1,5%

23

23

21

Mercedes E Class

58

1.276

1,1%

1,2%

0,8%

1,0%

1,2%

24

22

29

Kia Sportage

49

967

1,0%

0,9%

1,0%

0,9%

0,9%

25

17

15

Honda CR-V

39

1.580

1,1%

2,0%

1,4%

0,7%

1,5%

Keep track!

joining our community whose members consist of those who work and have an interest in the automotive sector. Keeping track of what’s going on in this global industry is a challenge for all of us. Subscribe to our Free Daily Newsletter.

Copyright 2014. All rights reserved.

(100)

Share:

Leave a Reply