Finland June. Skoda Octavia roars at 32.5% while the market declines 8.8%

Finnish cars market

Finnish cars market fell down 8.8% in June with 10.599 sales, signing the lowest decline since the lats year’s WLTP introduction. Toyota (+3.8%) held the lead, followed by Skoda and Volkswagen. The Skoda Octavia is back on top, soaring 32.5%.

 

Economic Environment

Finnish economy accelerated in Q1 according to a comprehensive GDP release, matching the initial estimate and up from Q4’s reading. The acceleration was due to a sharp increase in government consumption and a large growth contribution from the external sector on higher exports and lower imports. Turning to Q2, economic activity rose annually in April at the fastest pace since March 2018; however, the unemployment rate ticked up.

 

Market Trend

Finnish vehicles market has not yet recovered the pre-2008 crisis level, albeit a stable recovery shown in last years, too slow to recover record level. In the 2016 market ended with 117.848 cars sold and the 2017 was shy, with sales down 0.1%, at 117.686.

In the 2018 the Finnish car passenger’s market benefit from the introduction of a scrap incentive (since January 1st), up to €2.500. Indeed, sales increased by 1% from last year, closing with registrations at 118.816.

The 2019 started on the wrong foot, as January’s sales were 11.635 (-13.5%). In February the market was still poorly performing with 8.053 sales (-10.1%).

In March sales followed the previous months’ trend (-21%), reaching the Q1 with 28.887 units (-15.6%).

In April the market is still falling in double-digit (-12.5%) with 9.499 units, as well as in May (-13.6%) , registering 10.556 units. In June sales signed the lowest decline since the lats year’s WLTP introduction. Indeed, the registrations were at 10.599 (-8.8%), leading year-to-date figures at 59.491, down 13.7%.

 

Market Outlook

Finnish market outlook is up and down for the next sixth years. The internal demand will suffer for a not fast economic development and the introduction of new limits in vehicles emission will hit the price reducing the potential sales. The government has not yet shown a clear direction towards new electric and hybrid vehicles creating uncertain and postponing purchase decisions.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

 

Competitive Arena

Brand-wise, year-to-date Toyota is still the market leader with 13.1% of market share and 7.842  sales (-12.3%), few units ahead of Skoda with 6.544  (-4%), Volkswagen with 6.407  (-17.5%) and Volvo with 4.756  (-3.8%).

In fifth place, Ford with 4.593  (-16.3%), Kia with 3.619  (+5.7%), Opel with 3.283  (-17.2%) and Mercedes with 3.222  (-5.8%), Nissan with 2.852 (-28.8%) and Audi with 1.991 (-38.6%).

At model-wise, the Skoda Octavia is on top with 3.402  units (-9.3%), followed by the Nissan Qashqai with 2.924 (-15.4%) and the Toyota Yaris with 2.620 (+66.5%).

Rank 2019Rank 2018BrandSales YTD 2019Jun 2019'+/- YTD 2019 Var'+/- Jun 19Share YTD 2019Share June 2019
11Toyota7.8421.413-12,3%3,8%13,2%13,3%
23Skoda6.5441.191-4,0%3,7%11,0%11,2%
32Volkswagen6.4071.268-18,5%-7,9%10,8%12,0%
44Volvo4.756652-3,8%0,6%8,0%6,2%
55Ford4.593810-16,3%-5,4%7,7%7,6%
68Kia3.6196025,7%22,1%6,1%5,7%
77Opel3.283773-17,2%18,0%5,5%7,3%
89Mercedes3.222609-5,8%-11,1%5,4%5,7%
96Nissan2.852335-28,8%-46,9%4,8%3,2%
1010Audi1.991347-38,6%-31,8%3,3%3,3%
1111BMW1.930239-30,3%-54,5%3,2%2,3%
1112Hyundai1.930294-20,0%-28,3%3,2%2,8%
1214Peugeot1.379178-22,7%-37,1%2,3%1,7%
1315Seat1.299288-14,6%-22,0%2,2%2,7%
1413Renault1.22132712,4%35,7%2,1%3,1%
1523Mitsubishi1.057160115,7%33,3%1,8%1,5%
1619Citroen958166-4,0%28,7%1,6%1,6%
1717Mazda765111-12,1%-37,6%1,3%1,0%
1821Suzuki64383-23,9%-2,4%1,1%0,8%
1918Honda63342-41,0%-78,5%1,1%0,4%
2020Motor homes535297-15,2%0,0%0,9%2,8%
2129Tesla519171419,0%643,5%0,9%1,6%
2216Dacia508110-44,4%-35,3%0,9%1,0%
2322Subaru41340-29,2%-60,0%0,7%0,4%
2426Land Rover1873119,1%121,4%0,3%0,3%
2527Jaguar1602116,8%-38,2%0,3%0,2%
2624Mini12023-31,4%-45,2%0,2%0,2%
2725Porsche6315-50,4%-21,1%0,1%0,1%
2828Fiat463-59,6%-88,9%0,1%
2931Jeep8
3031Alfa Romeo5--83,9%
3131Bentley1-
3131Ferrari1-
3131DS1-

Rank 2019Rank 2018GroupSales YTD 2019Jun 2019'+/- YTD 2019 Var'+/- Jun 19Share YTD 2019Share June 2019
11Volkswagen Group16.3053.109-16,7%-9,2%27,4%29,3%
22Toyota Group7.8421.413-12,3%3,8%13,2%13,3%
33Renault Nissan Alliance5.638932-13,2%-19,8%9,5%8,8%
44P.S.A.5.6211.117-16,7%4,7%9,4%10,5%
55Hyundai-Kia5.549896-4,9%-0,8%9,3%8,4%
66Geely Group4.756652-3,8%0,6%8,0%6,1%
77Ford Group4.593810-16,3%-5,4%7,7%7,6%
88Mercedes Daimler3.222609-5,8%-11,1%5,4%5,7%
99BMW2.050262-30,4%-53,8%3,4%2,5%
1010Mazda765111-12,1%-37,6%1,3%1,0%

Rank 2019Rank 2018ModelsSales 2019 YTDSales June 19'+/- 2019 Var'+/- June 19
12Skoda Octavia3.402636-9,3%32,5%
21Nissan Qashqai2.924263-15,4%-43,1%
33Toyota Yaris2.62040066,5%131,2%
48Ford Focus2.58739443,6%236,8%
54Volkswagen Golf2.061420-32,4%-4,1%
661Toyota Corolla sedan1.961613434,3%2170,4%
710Toyota Avensis1.95125410,0%0,0%
813Toyota Yaris Hybrid1.55018214,8%0,0%
97Volvo XC601.43532105,3%-57,3%
1012Toyota C-HR1.4301109,3%-19,1%
119Volkswagen Polo1.400275-12,1%-2,5%
126Ford Fiesta1.391242-42,8%-26,4%
1331Volvo V601.329195147,5%236,2%
1411Opel Astra1.32425439,5%238,7%
1516Kia Cee’d1.27813921,0%14,9%
165Toyota Auris1.16910-59,9%-97,5%
1719Toyota RAV41.15217716,1%30,1%
1822Volvo V901.060757,7%
1943Opel Astra Wagon9841740,0%
2023Ford Mondeo9801326,9%
2133Mercedes GLC9361386,1%
2230Mercedes E Class9291601,0%-9,6%
2320Skoda Fabia918186-25,8%52,5%
2428BMW 3 Series9101107,8%
2539Kia Rio9087014,5%
2621Volvo V4090718916,4%80,0%
2724Peugeot 30089059112,3%
2829Seat Leon8789613,4%
2984Skoda Karoq857121114,8%42,4%
3018Skoda Superb840100-28,3%-35,9%

(1795)

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