Ford May. Collapsing in China, global sales down 7%

Ford Global Performance Ford-Fusion-2019

Ford Global performance in 2018 is heavily negative reporting year to date the deepest lost in this decade, down 7%. While sales are negative in several countries the huge -38% lost reported in China is the main fall reason.

Ford is the third larger car brand in the World despite in the last 18 months has taken a falling pathway that may allow competitors to reduce the gap and even grab it. Indeed light vehicles Year to Date May 2018 registrations have been 2.34 million, down a deep 7.0% which follows the 2017 fall.

Hatchback and Sedan models represents 34% of Ford sales, while Pick ups are the 23.3% and SUV the 28.2%. An almost balance mix for body style which let to think the reasons behind this trend are not related to the product line up, but the strategic decisions taken.

Year to date sales are falling in many countries, but the Chinese fall of 38.2% is without precedent and killing any hope for recovering in the short.

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

 Mix 2013Mix 2014Mix 2015Mix 2016Mix 2017Mix 2018 e
Hatch43,0%41,1%38,8%35,3%33,5%32,5%
SUV21,1%23,5%25,2%26,6%27,4%28,2%
Pick up18,9%19,2%18,9%20,0%22,2%23,3%
Van Large2,4%2,8%4,8%5,7%5,4%5,1%
MPV6,8%5,5%3,0%3,4%3,2%2,5%
coupe1,5%1,6%2,4%2,5%2,1%2,0%
Van Mid1,5%1,5%1,5%1,6%1,9%2,0%
Van Small1,3%1,4%1,6%2,0%2,0%2,0%
sedan2,7%2,1%2,2%2,3%1,8%1,6%
Bus Light0,8%1,2%1,5%0,6%0,6%0,7%
Total100,0%100,0%100,0%100,0%100,0%100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

 Sales Jan 18Sales Feb 18Sales Mar 18Sales Apr 18Sales May 18Sales YTD May 18Variation 2018
Hatch149.415126.521178.629142.342145.596742.502-14,0%
SUV110.325119.425166.416130.781142.555669.503-1,0%
Pick up90.42098.817126.350109.250124.540549.3773,9%
Van Large19.74921.18531.12925.45229.848127.361-11,9%
MPV11.3089.96513.9619.55312.27157.057-34,4%
coupe7.1037.91012.48310.94213.07251.510-11,9%
Van Mid7.3326.21415.4568.1149.02246.1384,1%
Van Small7.5307.21210.7538.09010.00743.590-8,4%
sedan7.3706.7559.7175.2116.40335.456-28,9%
Bus Light3.4483.1014.3244.3974.20519.47515,2%
Total413.998407.104569.217454.131497.5182.341.967-7,0%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018Rank 2017 Sales Q1Sales AprSales MaySales YTD MayVariation 2018
11USA574.332195.338231.7721.001.442-2,70%
22China140.15341.93434.725216.812-38,20%
33UK115.48925.75731.291172.537-9,00%
44Canada59.57729.21132.535121.323-2,30%
55Germany64.49024.55422.003111.0476,30%
67Brazil48.66419.96318.29986.92614,90%
76Italy44.72013.93515.15573.810-3,10%
88France32.4849.93711.00453.4251,10%
99Argentina32.1559.5439.60651.30410,20%
1010India27.5077.4289.06944.00411,70%
1112Spain
1211Turkey
1313Mexico
1414Australia
1516Thailand
1615South Africa
1717Russia
1820Netherlands
1919Poland
2018Belgium
2124Finland
2221Philippines
2323Ireland
2425Austria
2526Denmark
2622Vietnam
2728Saudi Arabia
2831New Zealand
2929Czech Rep
3027Sweden
3130Taiwan
3234Switzerland
3333Hungary
3432Chile
3538Portugal
3637Norway
3736Colombia
3835Morocco
3941Romania
4040UAE
4139South Korea
4242Malaysia
4343Puerto Rico
4446Greece
4545Croatia
4644Slovenia
4749Peru
4851Slovakia
4948Ukraine
5052Kuwait
5147Israel
5253Bulgaria
5357Serbia
5456Egypt
5558Panama
5655Qatar
5759Laos
5854Cyprus
5960Reunion
6050Tunisia
6161Latvia
6263Venezuela
6364Honduras
6465Ecuador
6568Nigeria
6669Martinique
6767Oman
6870Dominican Republic
6971Botswana
7062Namibia
7172Cambodia
7269Bahrain
7373Myanmar
7466New Caledonia
7580Belarus
7674Paraguay
7776ivory coast
7877Estonia
7978Nicaragua
8079Guatemala
8181Japan
8282Bolivia
8383Macedonia
8475Bosnia
8586Mozambique
8687Tahiti
8788Costa Rica
8788Madagascar
8889Brunei
8985Kazakhstan
9091Tanzania
9192Angola
9193Kenya
9294Zimbawe
9395Hong Kong
9496Senegal
9584Jordan
9697Uruguay
9798Papua New Guinea
98102Georgia
9999Ethiopia
100100Iceland
10175Iraq
102101Algeria
103104Singapore
104105Swaziland
105103Malawi
10690Lebanon
107106Fiji
108107El Salvador
109108Moldova
110109Zambia
111110Gabon
112111Cuba
113112Uganda
113112Azerbaijan
114113Sri Lanka
115114Mauritius
116115Liechtenstein
117116Ghana
118117Cameroon
119118Congo Rep
120119Lesotho
121120Montenegro
122121Benin
123122Belize

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.

 





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