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Ford May. Collapsing in China, global sales down 7%

Ford Global Performance Ford-Fusion-2019

Ford Global performance in 2018 is heavily negative reporting year to date the deepest lost in this decade, down 7%. While sales are negative in several countries the huge -38% lost reported in China is the main fall reason.

Ford is the third larger car brand in the World despite in the last 18 months has taken a falling pathway that may allow competitors to reduce the gap and even grab it. Indeed light vehicles Year to Date May 2018 registrations have been 2.34 million, down a deep 7.0% which follows the 2017 fall.

Hatchback and Sedan models represents 34% of Ford sales, while Pick ups are the 23.3% and SUV the 28.2%. An almost balance mix for body style which let to think the reasons behind this trend are not related to the product line up, but the strategic decisions taken.

Year to date sales are falling in many countries, but the Chinese fall of 38.2% is without precedent and killing any hope for recovering in the short.

In this report we are providing an overview of the brand score, but under subscription full data are available (by country/segment/model).

In the next table brand sales mix by segment is reported for the period 2013-2017, plus the estimate for full year 2018.

  Mix 2013 Mix 2014 Mix 2015 Mix 2016 Mix 2017 Mix 2018 e
Hatch 43,0% 41,1% 38,8% 35,3% 33,5% 32,5%
SUV 21,1% 23,5% 25,2% 26,6% 27,4% 28,2%
Pick up 18,9% 19,2% 18,9% 20,0% 22,2% 23,3%
Van Large 2,4% 2,8% 4,8% 5,7% 5,4% 5,1%
MPV 6,8% 5,5% 3,0% 3,4% 3,2% 2,5%
coupe 1,5% 1,6% 2,4% 2,5% 2,1% 2,0%
Van Mid 1,5% 1,5% 1,5% 1,6% 1,9% 2,0%
Van Small 1,3% 1,4% 1,6% 2,0% 2,0% 2,0%
sedan 2,7% 2,1% 2,2% 2,3% 1,8% 1,6%
Bus Light 0,8% 1,2% 1,5% 0,6% 0,6% 0,7%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

In the next table, you can see the 2018 monthly sales by segment. This time we report the absolute volume rather than the mix reported in the previous table.

  Sales Jan 18 Sales Feb 18 Sales Mar 18 Sales Apr 18 Sales May 18 Sales YTD May 18 Variation 2018
Hatch 149.415 126.521 178.629 142.342 145.596 742.502 -14,0%
SUV 110.325 119.425 166.416 130.781 142.555 669.503 -1,0%
Pick up 90.420 98.817 126.350 109.250 124.540 549.377 3,9%
Van Large 19.749 21.185 31.129 25.452 29.848 127.361 -11,9%
MPV 11.308 9.965 13.961 9.553 12.271 57.057 -34,4%
coupe 7.103 7.910 12.483 10.942 13.072 51.510 -11,9%
Van Mid 7.332 6.214 15.456 8.114 9.022 46.138 4,1%
Van Small 7.530 7.212 10.753 8.090 10.007 43.590 -8,4%
sedan 7.370 6.755 9.717 5.211 6.403 35.456 -28,9%
Bus Light 3.448 3.101 4.324 4.397 4.205 19.475 15,2%
Total 413.998 407.104 569.217 454.131 497.518 2.341.967 -7,0%

Then we report the 2018 monthly sales by country. Indeed, in this free report we share full data just for the top 10 countries, while the ranking of Top 100 countries (for this brand) is correct and detailed data are provided on subscription (just contact us for more info).

Rank 2018 Rank 2017   Sales Q1 Sales Apr Sales May Sales YTD May Variation 2018
1 1 USA 574.332 195.338 231.772 1.001.442 -2,70%
2 2 China 140.153 41.934 34.725 216.812 -38,20%
3 3 UK 115.489 25.757 31.291 172.537 -9,00%
4 4 Canada 59.577 29.211 32.535 121.323 -2,30%
5 5 Germany 64.490 24.554 22.003 111.047 6,30%
6 7 Brazil 48.664 19.963 18.299 86.926 14,90%
7 6 Italy 44.720 13.935 15.155 73.810 -3,10%
8 8 France 32.484 9.937 11.004 53.425 1,10%
9 9 Argentina 32.155 9.543 9.606 51.304 10,20%
10 10 India 27.507 7.428 9.069 44.004 11,70%
11 12 Spain
12 11 Turkey
13 13 Mexico
14 14 Australia
15 16 Thailand
16 15 South Africa
17 17 Russia
18 20 Netherlands
19 19 Poland
20 18 Belgium
21 24 Finland
22 21 Philippines
23 23 Ireland
24 25 Austria
25 26 Denmark
26 22 Vietnam
27 28 Saudi Arabia
28 31 New Zealand
29 29 Czech Rep
30 27 Sweden
31 30 Taiwan
32 34 Switzerland
33 33 Hungary
34 32 Chile
35 38 Portugal
36 37 Norway
37 36 Colombia
38 35 Morocco
39 41 Romania
40 40 UAE
41 39 South Korea
42 42 Malaysia
43 43 Puerto Rico
44 46 Greece
45 45 Croatia
46 44 Slovenia
47 49 Peru
48 51 Slovakia
49 48 Ukraine
50 52 Kuwait
51 47 Israel
52 53 Bulgaria
53 57 Serbia
54 56 Egypt
55 58 Panama
56 55 Qatar
57 59 Laos
58 54 Cyprus
59 60 Reunion
60 50 Tunisia
61 61 Latvia
62 63 Venezuela
63 64 Honduras
64 65 Ecuador
65 68 Nigeria
66 69 Martinique
67 67 Oman
68 70 Dominican Republic
69 71 Botswana
70 62 Namibia
71 72 Cambodia
72 69 Bahrain
73 73 Myanmar
74 66 New Caledonia
75 80 Belarus
76 74 Paraguay
77 76 ivory coast
78 77 Estonia
79 78 Nicaragua
80 79 Guatemala
81 81 Japan
82 82 Bolivia
83 83 Macedonia
84 75 Bosnia
85 86 Mozambique
86 87 Tahiti
87 88 Costa Rica
87 88 Madagascar
88 89 Brunei
89 85 Kazakhstan
90 91 Tanzania
91 92 Angola
91 93 Kenya
92 94 Zimbawe
93 95 Hong Kong
94 96 Senegal
95 84 Jordan
96 97 Uruguay
97 98 Papua New Guinea
98 102 Georgia
99 99 Ethiopia
100 100 Iceland
101 75 Iraq
102 101 Algeria
103 104 Singapore
104 105 Swaziland
105 103 Malawi
106 90 Lebanon
107 106 Fiji
108 107 El Salvador
109 108 Moldova
110 109 Zambia
111 110 Gabon
112 111 Cuba
113 112 Uganda
113 112 Azerbaijan
114 113 Sri Lanka
115 114 Mauritius
116 115 Liechtenstein
117 116 Ghana
118 117 Cameroon
119 118 Congo Rep
120 119 Lesotho
121 120 Montenegro
122 121 Benin
123 122 Belize

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 150 vehicles markets worldwide.

 





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