France: car market dropped 10% in May 2013. Peugeot market leader!

In May, car passenger sales in France were 148.554, down 10.3%. The year-to date figure was 739.796, 11.9% less than last year.

The French market fell together with the Italian, Spanish and German one signalling the failure of the Euro zone policies aimed at growth: the European car market, hit by recession, is approaching a two decade low. The decline of the French car market follows a number of previous drops, including April, when, despite a more favourable seasonality the car market fell approximately 5%.

The French industry body, the CCFA, confirmed its forecast of an 8% drop for the full year.

The French manufacturers are among those hit hardest by the crisis; Renault sales dropped 16.5%, whilst PSA saw an 8.5% decline compared to the same month of 2012.

Renault and especially Peugeot are battling to collect additional resources aimed at weathering the headwinds. Renault said that it was awarded a 400 million euro loan from the European Investment Bank (EIB) to support the development of the new Twingo city car, which is due for launch next year.

Peugeot, which is burning through billions of euros of cash, is in much worse shape since it cannot count on a tie-up such as the one between Renault and Nissan, nor on a successful and profitable low cost brand such as Renault’s Dacia and in the end relies more than any other manufacturer on revenue coming from European operations.

La Tribune newspaper, reported last month that PSA is considering a capital hike as a way of collecting resources and that the Peugeot family, which still owns 25% of the company and a higher share of voting rights (38%) has already discussed a possible reduction of its stake in the company. PSA has denied such reports, claiming that it remains committed to reduce the rate by which it burned cash last year (3 billion euros) by at least 50% this year and achieve break-even by 2014.

Let’s take a look at the single brands performance through May:

Peugeot in a reversal of fortunes, although limited to sales, grabbed the number one position in May from Renault, with 25,808 sales and 17.4% market share, the best performance so far in 2013. In the cumulative sales it still ranks 2nd with 120,593 sales, approximately 14,000 units below Renault. The 208 sub-compact was the top selling car in the market. Peugeot also placed the 3008 and the 308 in the top ten.

Renault slid to second place with 24,005 sales and losing 1.8 percentage points compared to April also due to some short supply issues of its compact SUV Captur. Year to date sales were 134,812 (share, 18.2%) confirming the brand’s positioning as number one in the market. This performance was sustained by 3 models in the top ten (Clio, Scenic, Megane) and by the continued growth of the Captur small SUV.

Citroen in 3rd, confirmed the previous month’s podium: it sold 19,436 units with a share of 13.1%, down 0.8 percentage points compared to last month. Year-to-date sales were 96,946 with a share of 13.1%, exactly in line with the monthly figure. The performance was mainly supported by the C4 compact hatchback and the C3 subcompact.

Volkswagen kept 4th place, selling 11.758 units with share at 7.9%, exactly in line with April. Year-to-date sales were 60,403 and 8.2%. The Golf kept 7th place among best selling cars in the market.

Ford again swapped place with Dacia returning to 5th place with 7,166 sales and a share of 4.8%, basically in line with the previous month. Year-to-date sales were 34,468 and market share 4.7%. Ford’s top selling model, the Fiesta kept 16th place.

Dacia returned to 6th place, continuing to gain performance compared to last year. Sales were 7,166 and market share 4.6% . On a year to date basis sales were 37,186. The Sandero surged to 4th place among best selling models, gaining four positions.

Nissan recovered from last month’s debacle climbing from 10th to 7th position with 6,030 sales and 4.1% share, recovering 1 percentage point compared to April. In the monthly ranking it overtook Toyota by 120 units, but it still lags behind its rival in the year-to-date sales by less than 100 units (27,982 v 28,064).

Toyota confirmed the 8th place this month; sales were 5,910 and share 4.0% up 0.4 percentage points. Cumulative sales were 28,064 just slightly above Nissan, as mentioned above. Toyota’s best selling model is the Yaris which grew two places to 15th position.

Audi was once again number one among premium brands, although it lost two places in the overall May ranking (9th). Sales in May were 5,492, and market share 3.7%, exactly in line with April. YTD sales were 24,226 with a share of 3.3%, up 0.1 points from April.

Opel lost another place sliding to 10th with 5,458 sales and a share of 3.7%, up 0.3 points from the previous month. YTD sales were 26,219 with share at 3.5%.

In the table below, the best 25 brands ranked for year to date position:

Rank YTD

Brand

May

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

Ytd 2013

1

Renault

24.005

134.812

18,7%

17,6%

16,7%

19,0%

18,0%

16,2%

18,2%

2

Peugeot

25.808

120.593

16,4%

16,7%

15,3%

15,9%

16,3%

17,4%

16,3%

3

Citroen

19.436

96.946

14,5%

14,0%

13,3%

12,8%

13,9%

13,1%

13,1%

4

Volkswagen

11.758

60.403

7,7%

8,2%

8,1%

8,3%

7,9%

7,9%

8,2%

5

Dacia

6.832

37.186

4,3%

4,0%

4,3%

5,2%

4,9%

4,6%

5,0%

6

Ford

7.166

34.468

5,0%

3,9%

4,6%

4,6%

4,7%

4,8%

4,7%

7

Toyota

5.910

28.064

3,2%

3,8%

4,3%

3,8%

3,6%

4,0%

3,8%

8

Nissan

6.030

27.982

3,6%

3,8%

3,6%

3,9%

3,1%

4,1%

3,8%

9

Opel

5.458

26.219

4,3%

4,6%

3,4%

3,5%

3,4%

3,7%

3,5%

10

Audi

5.492

24.226

3,1%

3,6%

3,5%

3,0%

3,7%

3,7%

3,3%

11

Fiat

3.958

20.660

2,2%

2,1%

2,5%

2,9%

2,7%

2,7%

2,8%

12

Mercedes

4.321

19.549

2,3%

2,4%

3,0%

2,5%

2,8%

2,9%

2,6%

13

BMW

3.938

18.575

2,3%

2,6%

3,1%

2,4%

2,6%

2,7%

2,5%

14

Hyundai

2.170

12.232

1,5%

1,5%

1,8%

1,8%

1,4%

1,5%

1,7%

15

Kia

261

11.972

1,6%

1,9%

1,9%

1,9%

2,1%

0,2%

1,6%

16

Seat

1.973

9.697

1,1%

1,2%

1,3%

1,2%

1,5%

1,3%

1,3%

17

Chevrolet

2.742

8.392

1,6%

1,2%

1,1%

0,9%

1,0%

1,8%

1,1%

18

Mini

1.704

7.604

1,1%

1,0%

1,3%

1,0%

1,0%

1,1%

1,0%

19

Skoda

1.479

7.585

1,1%

1,2%

1,3%

1,0%

1,0%

1,0%

1,0%

20

Suzuki

1.574

6.288

0,7%

0,9%

1,0%

0,8%

0,8%

1,1%

0,9%

21

Volvo

1.254

4.729

0,7%

0,7%

0,9%

0,6%

0,6%

0,8%

0,6%

22

Honda

985

4.177

0,4%

0,4%

0,5%

0,6%

0,5%

0,7%

0,6%

23

Alfa Romeo

927

3.819

0,6%

0,5%

0,5%

0,5%

0,4%

0,6%

0,5%

24

Land Rover

685

2.747

0,4%

0,4%

0,5%

0,3%

0,4%

0,5%

0,4%

25

Mazda

521

2.253

0,2%

0,3%

0,3%

0,3%

0,3%

0,4%

0,3%

In the model ranking among the most significant changes in position:

• Peugeot 208 overtakes Renault Clio as the best selling model;

• Dacia Sandero reaches 4th place swapping position with Renault Megane which loses four;

• Citroen C4 moves upwards three places from 9th to 6th but at the same time C3 slides down from 5th to 9th place;

• Peugeot 308 enters the top ten moving from 13th to 10th position;

• Nissan Qashqai closely misses the top ten, moving into 11th place, up 8 positions from April;

• Renault Captur continues moving upwards, reaching 13th place from the 22nd it held the previous month (probably restrained by supply issues);

• Peugeot 207, loses eight places from 10th to 18th;

• Citroen DS3 also loses eight positions sliding to 20th;

In the table below, the best-selling 50 models, ranked for last month position:

Rank May

Rank Apr

Rank 2012

Model

May

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

YTD M 2013

1

2

3

Peugeot 208

9.166

       42.646

5,6%

5,5%

5,6%

5,8%

6,2%

5,7%

2

1

1

Renault Clio

8.532

       53.765

4,9%

6,3%

7,9%

6,9%

5,8%

7,2%

3

3

6

Renault Scenic

4.013

       19.578

3,0%

2,5%

2,7%

2,5%

2,7%

2,6%

4

8

17

Dacia Sandero

3.590

       15.987

1,5%

1,5%

2,1%

2,0%

2,4%

2,2%

5

6

9

Peugeot 3008

3.512

       17.497

2,3%

2,2%

2,4%

2,3%

2,4%

2,4%

6

9

2

Citroen C4

3.439

       18.870

4,1%

3,6%

2,8%

2,0%

2,3%

2,5%

7

7

12

Volkswagen Golf

3.369

       17.830

1,8%

1,7%

2,5%

2,2%

2,3%

2,4%

8

4

5

Renault Megane

3.326

       20.715

3,3%

2,4%

3,1%

2,5%

2,3%

2,8%

9

5

4

Citroen C3

3.285

       17.982

3,0%

3,3%

2,5%

2,3%

2,2%

2,4%

10

13

7

Peugeot 308

3.252

       14.326

2,3%

1,9%

1,9%

1,7%

2,2%

1,9%

11

19

15

Nissan Qashqai

3.131

       13.735

1,7%

1,6%

1,9%

1,5%

2,1%

1,9%

12

14

10

Volkswagen Polo

2.726

       15.657

2,3%

2,4%

2,4%

1,7%

1,9%

2,1%

13

22

92

Renault Captur

2.660

           5.891

0,0%

0,0%

0,3%

1,2%

1,8%

0,8%

14

11

11

Renault Twingo

2.607

       15.845

1,9%

1,9%

2,4%

1,8%

1,8%

2,1%

15

17

21

Toyota Yaris

2.518

       11.657

1,5%

1,4%

1,6%

1,5%

1,7%

1,6%

16

16

14

Ford Fiesta

2.448

       11.469

1,3%

1,7%

1,5%

1,6%

1,7%

1,5%

17

15

22

Citroen C3 Picasso

2.437

       10.543

1,2%

1,0%

1,3%

1,6%

1,7%

1,4%

18

10

8

Peugeot 207

2.370

       12.921

0,9%

0,8%

1,7%

1,9%

1,6%

1,7%

19

21

16

Opel Corsa

2.298

           9.552

1,4%

1,3%

1,2%

1,3%

1,6%

1,3%

20

12

20

Citroen DS3

2.268

       10.318

1,3%

1,4%

1,2%

1,8%

1,5%

1,4%

21

18

19

Citroen C4 Picasso

2.193

       12.137

1,6%

1,3%

1,7%

1,5%

1,5%

1,6%

22

25

25

Nissan Juke

1.902

           9.383

1,2%

1,1%

1,3%

1,1%

1,3%

1,3%

23

20

13

Dacia Duster

1.741

       12.137

2,0%

1,7%

1,9%

1,4%

1,2%

1,6%

24

27

24

Volkswagen Tiguan

1.729

           8.142

1,4%

1,3%

1,1%

1,0%

1,2%

1,1%

25

24

23

Peugeot 5008

1.716

           8.222

1,2%

1,0%

1,1%

1,2%

1,2%

1,1%

26

23

18

Peugeot 508

1.700

           9.354

1,4%

1,3%

1,3%

1,2%

1,2%

1,3%

27

34

38

BMW Serie 3

1.384

           5.438

0,8%

0,9%

0,7%

0,7%

0,9%

0,7%

28

29

65

Audi A3

1.357

           5.337

0,3%

0,3%

0,6%

0,9%

0,9%

0,7%

29

26

29

Fiat 500

1.354

           7.751

0,9%

1,2%

1,1%

1,0%

0,9%

1,0%

30

30

31

Volkswagen Touran

1.240

           5.856

0,9%

0,8%

0,8%

0,8%

0,8%

0,8%

31

37

39

BMW Serie 1

1.182

           5.044

0,7%

0,7%

0,6%

0,7%

0,8%

0,7%

32

36

33

Audi A1

1.122

           4.954

0,8%

0,7%

0,6%

0,7%

0,8%

0,7%

33

31

46

Mercedes Classe A

1.088

           6.543

0,3%

0,7%

1,0%

0,8%

0,7%

0,9%

34

35

92

Citroen DS4

1.069

           5.578

0,0%

0,0%

0,8%

0,7%

0,7%

0,8%

35

40

27

Ford C-Max

1.030

           5.917

0,9%

0,8%

0,9%

0,6%

0,7%

0,8%

36

46

42

Citroen Berlingo

1.018

           3.951

0,6%

0,5%

0,5%

0,5%

0,7%

0,5%

37

40

35

Seat Ibiza

961

           4.614

0,8%

0,8%

0,6%

0,6%

0,7%

0,6%

38

28

92

Citroen C1

950

           5.363

0,0%

0,0%

0,7%

0,9%

0,6%

0,7%

39

33

34

Dacia Lodgy

916

           5.477

0,4%

0,9%

0,8%

0,7%

0,6%

0,7%

40

55

47

Fiat Punto

914

           3.242

0,4%

0,4%

0,4%

0,5%

0,6%

0,4%

41

51

41

Citroen DS5

861

           3.876

0,5%

0,6%

0,5%

0,5%

0,6%

0,5%

42

47

74

Audi Q3

840

           3.223

0,2%

0,2%

0,4%

0,5%

0,6%

0,4%

43

45

92

Peugeot 107

823

           4.495

0,0%

0,0%

0,7%

0,5%

0,6%

0,6%

44

41

92

Toyota Auris

819

           4.799

0,0%

0,0%

0,7%

0,6%

0,6%

0,6%

45

49

49

Ford Focus

813

           4.051

0,6%

0,5%

0,6%

0,5%

0,6%

0,5%

46

46

36

Mini

798

           4.498

0,7%

0,5%

0,7%

0,5%

0,5%

0,6%

47

50

52

Fiat Panda

788

           4.257

0,5%

0,4%

0,6%

0,5%

0,5%

0,6%

48

32

30

Citroen C5

781

           4.932

0,8%

0,8%

0,7%

0,7%

0,5%

0,7%

49

38

86

Ford B-Max

749

           5.165

0,0%

0,5%

0,8%

0,6%

0,5%

0,7%

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This report was written by Focus2move Automotive Expert for Europe, Frederick.

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